SlideShare una empresa de Scribd logo

CASE SMC '10: Community Management (ppt)

•
•
Elizabeth Allen
Elizabeth Allen

Elizabeth (Liz) Allen's presentation at CASE SMC 2010 in Chicago re: Community Management

1 de 35
Community Management ,[object Object],[object Object],[object Object],[object Object]
Slides ,[object Object],[object Object],[object Object]
 
 
Photo by Flickr User Dunechaser
[object Object],[object Object],[object Object],[object Object]
A Social Media Job is Born: Community Manager Community Manager ,[object Object],[object Object],[object Object],[object Object]
Community Managers must have: ,[object Object],[object Object],[object Object],Thanks to Andy Shaindlin, @alumnifutures + http://www.alumnifutures.com
Photo by Flickr User 黒忍者
 
Photo by Flickr User EricGjerde
Alerts
Google Alerts
Facebook
 
Facebook: What to Watch ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook
 
Twitter
 
 
Twitter Lists & Followbacks: @CASEsmc
LinkedIn
 
LinkedIn: What to Watch ,[object Object],[object Object],[object Object],[object Object]
 
 
Photo by Flickr User sarawestermark
What if Something “Bad” Happens? ,[object Object],[object Object],[object Object],[object Object]
by @charleneli via @andrewcareaga (who got it from @davinagould via @markgr via @imeldak)
Measuring Success: Quantitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success: Qualitative ,[object Object],[object Object],[object Object]
Summary: Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object]

Recomendados

CASE SMC 10: Community Management (ppt)
CASE SMC 10: Community Management (ppt)CASE SMC 10: Community Management (ppt)
CASE SMC 10: Community Management (ppt)Elizabeth Allen
 
Slacktivism
SlacktivismSlacktivism
SlacktivismAmy Sample Ward
 
Becoming digitally active FINAL
Becoming digitally active FINALBecoming digitally active FINAL
Becoming digitally active FINALEmma Gillaspy
 
Increase Engagement at Your Event
Increase Engagement at Your EventIncrease Engagement at Your Event
Increase Engagement at Your EventElizabeth Glau, CMP
 
What a Difference a Year Makes
What a Difference a Year MakesWhat a Difference a Year Makes
What a Difference a Year Makestanyatwy
 
Whatadifferenceayearmakes
WhatadifferenceayearmakesWhatadifferenceayearmakes
Whatadifferenceayearmakesowenbrycey
 
Researchers in the digital age
Researchers in the digital ageResearchers in the digital age
Researchers in the digital ageLawrie Phipps
 
Nwpc 080709
Nwpc 080709Nwpc 080709
Nwpc 080709gagnier
 

Recomendados

CASE SMC 10: Community Management (ppt)
CASE SMC 10: Community Management (ppt)CASE SMC 10: Community Management (ppt)
CASE SMC 10: Community Management (ppt)Elizabeth Allen
 
Slacktivism
SlacktivismSlacktivism
SlacktivismAmy Sample Ward
 
Becoming digitally active FINAL
Becoming digitally active FINALBecoming digitally active FINAL
Becoming digitally active FINALEmma Gillaspy
 
Increase Engagement at Your Event
Increase Engagement at Your EventIncrease Engagement at Your Event
Increase Engagement at Your EventElizabeth Glau, CMP
 
What a Difference a Year Makes
What a Difference a Year MakesWhat a Difference a Year Makes
What a Difference a Year Makestanyatwy
 
Whatadifferenceayearmakes
WhatadifferenceayearmakesWhatadifferenceayearmakes
Whatadifferenceayearmakesowenbrycey
 
Researchers in the digital age
Researchers in the digital ageResearchers in the digital age
Researchers in the digital ageLawrie Phipps
 
Nwpc 080709
Nwpc 080709Nwpc 080709
Nwpc 080709gagnier
 
Hack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpointHack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpointKevin Dugan
 
Connecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social MediaConnecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social MediaHeather Davis
 
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...Anne Adrian
 
Before the Interview
Before the InterviewBefore the Interview
Before the InterviewMelissa Mignelli
 
Introductions
IntroductionsIntroductions
IntroductionsAlistair Croll
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Programguest8d6d60
 
Creating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorCreating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorAmanda Clay Powers
 
Presentation1
Presentation1Presentation1
Presentation1Anna Porte
 
Failing in the right direction notes
Failing in the right direction notesFailing in the right direction notes
Failing in the right direction notesChandra Altoff
 
So you want to do a startup
So you want to do a startupSo you want to do a startup
So you want to do a startupRashmi Sinha
 
Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Rashmi Sinha
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing pleneryRashmi Sinha
 
New Media Consortium
New Media ConsortiumNew Media Consortium
New Media ConsortiumBeth Kanter
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social SpotlightNick Westergaard
 
Assignment 2 photo editing social media
Assignment 2 photo editing social mediaAssignment 2 photo editing social media
Assignment 2 photo editing social mediaJenniferGoldstein15
 
Twitter & Nonprofits
Twitter & NonprofitsTwitter & Nonprofits
Twitter & NonprofitsKathy Gill
 
Maximizing Impact with Online Communities
Maximizing Impact with Online CommunitiesMaximizing Impact with Online Communities
Maximizing Impact with Online CommunitiesAmy Sample Ward
 
Creating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksCreating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksAmanda Clay Powers
 
Community management
Community managementCommunity management
Community managementElizabeth Allen
 
Upper GI bleeding
Upper GI bleedingUpper GI bleeding
Upper GI bleedingAbed El-Rahman Sawalmeh
 
The Causes and Effects of Globalisation
The Causes and Effects of GlobalisationThe Causes and Effects of Globalisation
The Causes and Effects of GlobalisationAisling O Connor
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 

Más contenido relacionado

La actualidad más candente

Hack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpointHack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpointKevin Dugan
 
Connecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social MediaConnecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social MediaHeather Davis
 
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...Anne Adrian
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Programguest8d6d60
 
Creating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorCreating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorAmanda Clay Powers
 
Failing in the right direction notes
Failing in the right direction notesFailing in the right direction notes
Failing in the right direction notesChandra Altoff
 
So you want to do a startup
So you want to do a startupSo you want to do a startup
So you want to do a startupRashmi Sinha
 
Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Rashmi Sinha
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing pleneryRashmi Sinha
 
New Media Consortium
New Media ConsortiumNew Media Consortium
New Media ConsortiumBeth Kanter
 
Assignment 2 photo editing social media
Assignment 2 photo editing social mediaAssignment 2 photo editing social media
Assignment 2 photo editing social mediaJenniferGoldstein15
 
Twitter & Nonprofits
Twitter & NonprofitsTwitter & Nonprofits
Twitter & NonprofitsKathy Gill
 
Maximizing Impact with Online Communities
Maximizing Impact with Online CommunitiesMaximizing Impact with Online Communities
Maximizing Impact with Online CommunitiesAmy Sample Ward
 
Creating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksCreating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksAmanda Clay Powers
 

La actualidad más candente (18)

Hack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpointHack vs. Flack...a social media point/counterpoint
Hack vs. Flack...a social media point/counterpoint
 
Connecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social MediaConnecting with Your Community Through the Power of Social Media
Connecting with Your Community Through the Power of Social Media
 
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
Social Media In Innovation, Education, Engagement, Marketing For Communicatio...
 
Before the Interview
Before the InterviewBefore the Interview
Before the Interview
 
Introductions
IntroductionsIntroductions
Introductions
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
 
Creating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorCreating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 Educator
 
Presentation1
Presentation1Presentation1
Presentation1
 
Failing in the right direction notes
Failing in the right direction notesFailing in the right direction notes
Failing in the right direction notes
 
So you want to do a startup
So you want to do a startupSo you want to do a startup
So you want to do a startup
 
Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing plenery
 
New Media Consortium
New Media ConsortiumNew Media Consortium
New Media Consortium
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social Spotlight
 
Assignment 2 photo editing social media
Assignment 2 photo editing social mediaAssignment 2 photo editing social media
Assignment 2 photo editing social media
 
Twitter & Nonprofits
Twitter & NonprofitsTwitter & Nonprofits
Twitter & Nonprofits
 
Maximizing Impact with Online Communities
Maximizing Impact with Online CommunitiesMaximizing Impact with Online Communities
Maximizing Impact with Online Communities
 
Creating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksCreating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social Networks
 

Destacado

The Causes and Effects of Globalisation
The Causes and Effects of GlobalisationThe Causes and Effects of Globalisation
The Causes and Effects of GlobalisationAisling O Connor
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
 

Destacado (6)

Community management
Community managementCommunity management
Community management
 
Upper GI bleeding
Upper GI bleedingUpper GI bleeding
Upper GI bleeding
 
The Causes and Effects of Globalisation
The Causes and Effects of GlobalisationThe Causes and Effects of Globalisation
The Causes and Effects of Globalisation
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

Similar a CASE SMC '10: Community Management (ppt)

Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
 
Traction Group Social Marketing For Small Business
Traction Group Social Marketing For Small BusinessTraction Group Social Marketing For Small Business
Traction Group Social Marketing For Small BusinessSally Witzky
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project ManagementAdam Blau
 
Developing your social media culture
Developing your social media cultureDeveloping your social media culture
Developing your social media cultureHelen Mitchell
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...IBM Danmark
 
Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaMelissa Cheater
 
Social Media for Learning: A Balanced Approach (PREVIEW!)
Social Media for Learning: A Balanced Approach (PREVIEW!)Social Media for Learning: A Balanced Approach (PREVIEW!)
Social Media for Learning: A Balanced Approach (PREVIEW!)QuickLessons LLC
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalBeth Kanter
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 
Museum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyMuseum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyDana Mitroff Silvers
 
Unleashing the power of Human Capital with E2.0
Unleashing the power of Human Capital with E2.0Unleashing the power of Human Capital with E2.0
Unleashing the power of Human Capital with E2.0erikjwithak
 
Social media 101 PLN
Social media 101 PLNSocial media 101 PLN
Social media 101 PLNAnne Adrian
 
Social media for small budgets
Social media for small budgetsSocial media for small budgets
Social media for small budgetsJD Lasica
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit OrganizationsBeth Kanter
 
How Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaHow Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social MediaAmit Klein
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social MediaAmit Klein
 

Similar a CASE SMC '10: Community Management (ppt) (20)

Online Community Practices
Online Community PracticesOnline Community Practices
Online Community Practices
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...
 
Traction Group Social Marketing For Small Business
Traction Group Social Marketing For Small BusinessTraction Group Social Marketing For Small Business
Traction Group Social Marketing For Small Business
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project Management
 
Developing your social media culture
Developing your social media cultureDeveloping your social media culture
Developing your social media culture
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...
 
Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social media
 
Social Media for Learning: A Balanced Approach (PREVIEW!)
Social Media for Learning: A Balanced Approach (PREVIEW!)Social Media for Learning: A Balanced Approach (PREVIEW!)
Social Media for Learning: A Balanced Approach (PREVIEW!)
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Museum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyMuseum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st Century
 
Unleashing the power of Human Capital with E2.0
Unleashing the power of Human Capital with E2.0Unleashing the power of Human Capital with E2.0
Unleashing the power of Human Capital with E2.0
 
Social media 101 PLN
Social media 101 PLNSocial media 101 PLN
Social media 101 PLN
 
Social media for small budgets
Social media for small budgetsSocial media for small budgets
Social media for small budgets
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit Organizations
 
Twitter for Business 101: TwtrconSF
Twitter for Business 101: TwtrconSFTwitter for Business 101: TwtrconSF
Twitter for Business 101: TwtrconSF
 
How Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social MediaHow Nonprofits Can Harness the Power of Social Media
How Nonprofits Can Harness the Power of Social Media
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 

CASE SMC '10: Community Management (ppt)

Notas del editor

  1. rewind and talk about what we’ve learned so far, and how this fits in
  2. communications have changed - one to many, now a conversation
  3. Used to be the “IT Guy” who managed the web
  4. other users can smell a phony a mile away...... Playing+Learning+Working
  5. the education community manager’s brain! - all of these things working together
  6. what are the tools?
  7. what not to do on facebook
  8. René Descartes tshirt on neatorama
  9. Social Mention, TweetDeck, Twitterfall, Twitrratr, Retweetrank, TweetReach, UMapper. According to Blue Fuego, only 49% of twitter users use Twitter to update status. You can also use twitter lists & follow users back
  10. sarawestermark