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Mobile<br />Past<br />Present<br />Future<br />
Who cares about the future?<br />
Mobile<br />Past<br />Present<br />Future<br />
Mobile<br />Past<br />Present<br />Future<br />The decade of mobile<br />
“the future is already here. It's just not very evenly distributed”<br />
“the future is already here. It's just not very evenly distributed”<br />
“the future is already here. It's just not very evenly distributed”<br />
Past<br />
Mobile to evolve like online?<br />“ OK we need a website ”<br />Millions<br />Online<br />2000  - 2005<br />1995 - 1999<b...
Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />Millions...
Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We nee...
Its 1999 all over again<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to b...
Businesses must move fastto reap the benefits<br />“ OK we need a website”<br />“ We need traffic – lets advertise online”...
If we had known just how big the web would become, how would we have behaved differently?<br />
Present<br />
“The new rule. Mobile First”<br />Eric Schmidt – CEO Google<br />
“…..So yes, you should look at Apple as a mobile device company,"<br />Tim Cook – COO Apple<br />
Mobile is social<br />Facebook have 150m mobile users & talk of reaching billions<br />
Social is mobile<br />“Today around 37% of active users use Twitter on their phones. More than most other web services, bu...
Fixed phone?<br />
Fixed web?<br />The mobile web opens up new situations<br />for business to connect with customers<br />
However….<br />Only 8% of Fortune 1000 business have a mobile strategy<br />
2000 -What we need is a viral<br />
2010 - What we need is an iPhone app<br />
Future. Now<br />
Comscore data shows that mobile is mass market<br />Higher on chart = more female<br />Further to right = older<br />Size ...
“Any sufficiently advanced technology is indistinguishable from magic”<br />Arthur C Clarke<br />
Touch<br />
Eyes<br />
Ears<br />
Location <br />
Movement<br />
Voice<br />
Brain?<br />http://www.youtube.com/watch?v=MpjpVAB06O4<br />
Dialogue<br />
SMS as interface<br />
Integrating SMS apps & HTML5<br />SMS is becoming "the command line <br />for the mobile web” - Fred Wilson <br />
addictive ideas<br />Solving <br />Business<br />problems<br />by Solving      <br />Customer<br />problems<br />Focused o...
“The best way to predict the future is to invent it”<br />Alan Kay<br />
“Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big...
www.addictivemobile.com<br />simon@addictivemobile.com<br />@addictivemobile<br />
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Mobile past present future sao paulo

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The deck from my keynote at the Mobile Marketing Association Forum in Sao Paulo in early September

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Mobile past present future sao paulo

  1. 1.
  2. 2.
  3. 3. Mobile<br />Past<br />Present<br />Future<br />
  4. 4. Who cares about the future?<br />
  5. 5. Mobile<br />Past<br />Present<br />Future<br />
  6. 6. Mobile<br />Past<br />Present<br />Future<br />The decade of mobile<br />
  7. 7. “the future is already here. It's just not very evenly distributed”<br />
  8. 8. “the future is already here. It's just not very evenly distributed”<br />
  9. 9. “the future is already here. It's just not very evenly distributed”<br />
  10. 10. Past<br />
  11. 11. Mobile to evolve like online?<br />“ OK we need a website ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  12. 12. Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  13. 13. Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to be strategic about online ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  14. 14. Its 1999 all over again<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to be strategic about online ”<br />Millions<br />Online<br />350m<br />Online<br />1999<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  15. 15. Businesses must move fastto reap the benefits<br />“ OK we need a website”<br />“ We need traffic – lets advertise online”<br />“ We need to be strategic about online”<br />Millions<br />Online<br />350m<br />Smartphones<br />2009<br />350m<br />Online<br />1999<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  16. 16. If we had known just how big the web would become, how would we have behaved differently?<br />
  17. 17. Present<br />
  18. 18. “The new rule. Mobile First”<br />Eric Schmidt – CEO Google<br />
  19. 19. “…..So yes, you should look at Apple as a mobile device company,"<br />Tim Cook – COO Apple<br />
  20. 20. Mobile is social<br />Facebook have 150m mobile users & talk of reaching billions<br />
  21. 21. Social is mobile<br />“Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile”<br />Evan Williams – CEO Twitter<br />
  22. 22.
  23. 23. Fixed phone?<br />
  24. 24. Fixed web?<br />The mobile web opens up new situations<br />for business to connect with customers<br />
  25. 25. However….<br />Only 8% of Fortune 1000 business have a mobile strategy<br />
  26. 26. 2000 -What we need is a viral<br />
  27. 27. 2010 - What we need is an iPhone app<br />
  28. 28. Future. Now<br />
  29. 29. Comscore data shows that mobile is mass market<br />Higher on chart = more female<br />Further to right = older<br />Size of bubbles = # of users<br />Product: MobiLens<br />Data: Three month average ending January 10<br />Country: UK- N= 15,824<br />
  30. 30. “Any sufficiently advanced technology is indistinguishable from magic”<br />Arthur C Clarke<br />
  31. 31. Touch<br />
  32. 32. Eyes<br />
  33. 33. Ears<br />
  34. 34. Location <br />
  35. 35. Movement<br />
  36. 36. Voice<br />
  37. 37. Brain?<br />http://www.youtube.com/watch?v=MpjpVAB06O4<br />
  38. 38.
  39. 39. Dialogue<br />
  40. 40. SMS as interface<br />
  41. 41. Integrating SMS apps & HTML5<br />SMS is becoming "the command line <br />for the mobile web” - Fred Wilson <br />
  42. 42. addictive ideas<br />Solving <br />Business<br />problems<br />by Solving <br />Customer<br />problems<br />Focused on mobile<br />Integrated with other digital channels<br />
  43. 43.
  44. 44. “The best way to predict the future is to invent it”<br />Alan Kay<br />
  45. 45. “Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big)while many will wonder what just happened”<br />Mary Meeker – Morgan Stanley – April 2010<br />
  46. 46. www.addictivemobile.com<br />simon@addictivemobile.com<br />@addictivemobile<br />

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