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AdDuplex Windows Device Statistics - June, 2016

There isn’t that much happening in the Windows phone world in terms of new devices. So this month we decided to take a look at the data from a couple of different angles.

Additionally, we decided not to cover specific markets in this edition. However, it is time to review what’s going on with the desktop side of Windows 10 hardware.

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AdDuplex Windows Device Statistics - June, 2016

  1. 1. AdDuplex Windows Device Statistics Report – June, 2016 June 21st, 2016 Compiled by Lijana Juozaityte and Alan Mendelevich
  2. 2. Windows Device Statistics Report There isn’t that much happening in the Windows phone world in terms of new devices. So this month we decided to take a look at the data from a couple of different angles. Additionally, we decided not to cover specific markets in this edition. However, it is time to review what’s going on with the desktop side of Windows 10 hardware. 2 June 21st, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of June 21st, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of June 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.
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  5. 5. Windows Phone Devices Worldwide June 21st, AdDuplex Lumia 535 is back on top of the worldwide chart after a month of slipping back to second. Lumia 640 has gained 0.4%, but not enough to pass its predecessor at number 3. Other than that the global list looks pretty much identically to what we’ve seen last month. 5 MICROSOFT Lumia 535 12.1% NOKIA Lumia 520 11.8% NOKIA Lumia 630 8.9% MICROSOFT Lumia 640 8.5% NOKIA Lumia 635 6.7% NOKIA Lumia 530 4.7% MICROSOFT Lumia 435 4.6% MICROSOFT Lumia 640 XL 4.2% NOKIA Lumia 625 3.8% NOKIA Lumia 920 2.5% Other 32.1%
  6. 6. Windows Phone Manufacturers June 21st, AdDuplex Not surprisingly not much has changed in the manufacturer chart either. Minor changes here and there. One notable change is BLU surpassing Huawei, but the margin is pretty slim. 6 NOKIA/Microsoft 97.00% HTC 1.02% SAMSUNG 0.60% BLU 0.30% Huawei 0.29% Other 0.79%
  7. 7. OS Versions – Worldwide June 21st, AdDuplex Windows 10 has gained only 0.5% of the OS market share in the last month. This tells us that almost everyone who actively wanted to upgrade their older phone already did so. And, since it doesn’t look like Microsoft is planning to push the update on mobile the same way they did on the desktop, it’s hard to expect the status quo to change in the coming months. 7 Windows Phone 8.1 78.8% Windows 10 Mobile 10.9% Windows Phone 8.0 7.4% Windows Phone 7.x 2.9%
  8. 8. Windows 10 Mobile Devices Worldwide June 21st, AdDuplex Let’s take a look at phones running Windows 10 Mobile. As you can see the top 2 spots are occupied by upgraded Windows Phone 8.1 devices. The first “native” Windows 10 is Lumia 550 at #3, with Lumia 950 at #5, 650 at #7 and 950 XL at #9. There are 3x as many Lumia 550s in the wild as there are 950 XLs. 8 MICROSOFT Lumia 535 13.4% MICROSOFT Lumia 640 11.9% MICROSOFT Lumia 550 11.2% MICROSOFT Lumia 640 XL 10.8% MICROSOFT Lumia 950 6.1% NOKIA Lumia 930 6.1% MICROSOFT Lumia 650 4.3% NOKIA Lumia 730 4.3% MICROSOFT Lumia 950 XL 3.6% NOKIA Lumia 830 3.4% Other 24.8%
  9. 9. Windows 10 Mobile Manufacturers June 21st, AdDuplex When it comes to Windows 10 Mobile Microsoft dominates the manufacturer chart even more. The only other manufacturer to cross 0.5% mark is Alcatel. Note: this chart includes both “native” Windows 10 phones as well as upgrades. 9 NOKIA/Microsoft 98.74% ALCATELONETOUCH 0.51% HTC 0.19% BLU 0.15% Other 0.41%
  10. 10. Windows 10 Desktop Manufacturers June 21st, AdDuplex Let’s take a look at what’s happening on the desktop/tablet side. HP is leading the charge in the number of PCs running Windows 10. And the lead is pretty impressive – more than 10% more HPs than Dells. Lenovo is third, followed by Asus and Acer with almost equal shares. Microsoft may have all the mindshare with Surface Pro and Surface Book, but it’s only seventh in terms of usage. 10 Hewlett-Packard 22.51% Dell Inc. 12.42% LENOVO 11.05% ASUS 10.66% Acer 10.26% TOSHIBA 5.87% Microsoft 3.03% Samsung 2.24% Sony 1.56% MSI 1.24% Other 19.17%
  11. 11. Windows 10 on Surfaces June 21st, AdDuplex Finally, let’s take a look at Surface devices running Windows 10. Despite not being “native” to Windows 10, Surface Pro 3 is leading the charge with its younger sibling pretty close in the second spot. Looking at the latest generation of Surfaces, we are quite surprised with Pro 4 outnumbering Surface Book almost 9-to-1. This is in part due to more limited worldwide availability of the Surface Book, but it looks like it couldn’t be just that. 11 Surface Pro 3 33.3% Surface Pro 4 30.9% Surface 3 21.5% Surface Pro 6.9% Surface Pro 2 3.9% Surface Book 3.6%
  12. 12. Get a gift of $200 to promote your Windows 10 apps! Additionally, this whole week we are giving 100% bonus on all larger AdDuplex campaign packages. In case you want to scale up your campaigns or enjoy 2x lower CPI, don’t miss your chance! This week only, to help you boost your Windows 10 apps, AdDuplex offers a special Kick off package ($200) and gives you 100% bonus on it! To take advantage of this bonus, jump straight to AdDuplex client area, purchase your $200 promotion package and we will credit Twice As Much to your AdDuplex account! Grab your bonus Here Offer expires on: July 1, 2016
  13. 13. AppRaisin App Pick of the Month Get it now! Photo Editor Pro | Polarr Check out Polarr Photo Editor for Windows 10. It is a lightweight, professional photo editor with plenty of advanced features (there's also a free version of the app - Photo Editor | Polarr). Get the app here.