This is my slide deck from the Distilled LinkLove London 2013 conference. The original slide deck was created in Keynote and contained a video of our link prospecting tool (http://www.teapotseo.co.uk/prospector-tool) but unfortunately Slide Share aren't currently supporting Keynote.

1. Small Business SEO for £350 per month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13

2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SMALL BUSINESS SEO
Friday, 15 March 13

5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SMALL BUSINESS SEO
De sign
Usability Bran
ding
On-page Factors
Reputation
Social Me rch Page Speed
d ia Sea
Lo cal
PR
Trust Links
Content
Etc, Etc, Etc...
Friday, 15 March 13

6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social
media or hustle to achieve our clients
marketing goals...
SEO
Friday, 15 March 13

7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social
media or hustle to achieve our clients
marketing goals...
...without spamming
SEO
Friday, 15 March 13

8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13

9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
SME - Small to Medium Enterprise
249 Employees
Friday, 15 March 13

10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13

11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
Friday, 15 March 13

12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
Friday, 15 March 13

13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Friday, 15 March 13

14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Very Low Marketing Budget
Friday, 15 March 13

15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO ?
Friday, 15 March 13

16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO
Yeah Baby!
Friday, 15 March 13

17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business SEO for £350 per month
Friday, 15 March 13

18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Know Your Client’s Business
Friday, 15 March 13

19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
HAVE SOME GOALS TO AIM FOR
Friday, 15 March 13

20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
HAVE SOME GOALS TO AIM FOR
Make sure that these goals are
more extensive than simply
increasing site traffic or
improving rankings
Friday, 15 March 13

21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Be Realistic
Friday, 15 March 13

24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
hmmm... Be Realistic
...let me think Fancy
a Drink?
Friday, 15 March 13

25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13

26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13

27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Friday, 15 March 13

28. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Zero Enquiries
Friday, 15 March 13

29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Zero Enquiries
10 Linking RD’s in 10 Years
Friday, 15 March 13

30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
(3 Month’s SEO)
Friday, 15 March 13

31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
I’m All Over It...
...Like a Fat Boy On a Cup Cake
Friday, 15 March 13

32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Friday, 15 March 13

33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Friday, 15 March 13

34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Friday, 15 March 13

35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro Campaign
Fix Crawl Errors/Duplicate Content Issues
Friday, 15 March 13

36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro Campaign
Fix Crawl Errors/Duplicate Content Issues
Install Mod_Pagespeed on your Apache Server
https://developers.google.com/speed/pagespeed/mod
Friday, 15 March 13

37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13

38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13

42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13

43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
http://kooz.ai/K9TTxw
http://kooz.ai/NETkjY
http://www.koozai.com/resources/whitepapers/
Friday, 15 March 13

44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13

46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Friday, 15 March 13

47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Friday, 15 March 13

48. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Friday, 15 March 13

49. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Friday, 15 March 13

50. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Friday, 15 March 13

51. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Put Local Area in your Blog Category Name
Friday, 15 March 13

52. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Put Local Area in your Blog Category Name
If you have made Someone Look Good then
make sure that They Know About It!
Friday, 15 March 13

53. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13

54. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13

55. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13

56. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Domain
Friday, 15 March 13

57. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Domain
Friday, 15 March 13

58. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data
Domain
Friday, 15 March 13

59. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data
Domain
Friday, 15 March 13

60. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain
Friday, 15 March 13

61. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain
Friday, 15 March 13

62. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain Error 404
Friday, 15 March 13

63. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain Error 404
Friday, 15 March 13

64. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13

65. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Combine Existing Pages
Links Existing Web Pages
Friday, 15 March 13

66. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Combine Existing Pages
Links Existing Web Pages Combined Web Pages
Friday, 15 March 13

67. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Easy Links
Friday, 15 March 13

68. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
Friday, 15 March 13

69. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
Friday, 15 March 13

70. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
Friday, 15 March 13

71. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
3 - Send Content
Friday, 15 March 13

72. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
Friday, 15 March 13

73. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Friday, 15 March 13

74. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Simple Mode
Friday, 15 March 13

75. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Advanced Search Query
Friday, 15 March 13

76. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Guest Post Blitz
Friday, 15 March 13

77. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Scrape Results Inbound Linking Domains
Friday, 15 March 13

78. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Scrape Results Inbound Linking Domains
Friday, 15 March 13

79. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Friday, 15 March 13

80. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Friday, 15 March 13

81. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Friday, 15 March 13

82. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Small Businesses
Domain Authority 30 - 60
Friday, 15 March 13

83. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Small Businesses
Domain Authority 30 - 60
If You Need To Scale
Outsource
Friday, 15 March 13

84. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
Friday, 15 March 13

85. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
Friday, 15 March 13

86. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
First Name
Last Name
URL of Contact Form
Is The Site On Topic?
Does It Have a Blog?
Does The Site Look Nice?
Friday, 15 March 13

87. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
Friday, 15 March 13

88. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
24 Hours
Friday, 15 March 13

89. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
24 Hours
Total Spend $33.14
Friday, 15 March 13

90. Ade Lewis - @Teapot_Ade http://www.buzzstream.com/ TEAPOT CREATIVE
Outreach
Friday, 15 March 13

91. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
Friday, 15 March 13

92. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Friday, 15 March 13

93. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Friday, 15 March 13

94. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13

95. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13

96. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13

97. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13

98. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Friday, 15 March 13

99. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
600 Word Post = £8.30
Friday, 15 March 13

100. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
600 Word Post = £8.30
900 Word Post = £12.50
Friday, 15 March 13

101. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Friday, 15 March 13

102. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Friday, 15 March 13

103. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Friday, 15 March 13

104. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Friday, 15 March 13

105. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Friday, 15 March 13

106. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Friday, 15 March 13

107. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Send to Prospect
Friday, 15 March 13

108. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13

109. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
Blogger Outreach
Friday, 15 March 13

110. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
Blogger Outreach
Friday, 15 March 13

111. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
!
Niche Directories
Blogger Outreach
Friday, 15 March 13

112. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13

113. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Friday, 15 March 13

114. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Be Realistic
Friday, 15 March 13

115. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Be Realistic
Define the Marketing Goals
Friday, 15 March 13

116. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13

117. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be an Asset To Your Client’s Business
Friday, 15 March 13

118. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13

119. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Friday, 15 March 13

120. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Be Creative
Friday, 15 March 13

121. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Be Creative
Say YES to Opportunities
Friday, 15 March 13

122. Small Business SEO for £350 per month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13