K F C P P T B Y A D I

PRESENTATION ON KENTUCKY FRIED CHICKEN PRESENTED BY ADITYA GUPTA

ABOUT KFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MENU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GLOBAL SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let us look at the competitive advantage that KFC may have over competitors. Yes Yes Yes Yes Yes Size & Capital Yes Yes Yes Yes Yes Chicken Taste No Yes No Yes Yes Store Management Yes Yes Yes Yes Yes Art of operating Yes Yes Yes Yes Yes Reputation & Brand name Sustainable Advantage Hard to Substitute Hard to Copy Valuable Rare Resource

CULTURAL FACTORS AND SUCCESS ,[object Object],[object Object],[object Object],[object Object]

KFC IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHANGING NAME

K F C P P T B Y A D I

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