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Study points
FUNCTIONS OF RETAILING
REASONS FOR STUDYING RETAILING
RETAILING AND RETAILER
History
SPECIAL CHARACTERISTICS OF RETAILING
TYPES OF RETAILERS WORLDWIDE
INFLUENCE ON RETAIL
TECHNOLOGY IN RETAIL

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 What is Retailing?
 Who is Retailer?

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History
 Retail comes from the Old French word tailor, which
means "to cut a piece off, clip or to break bulk" in terms of
tailoring (1365). It was first recorded as a noun with the
meaning of a "sale in small quantities" in 1433 .
 The true department store in the world was founded in
Paris in 1852 by Aristide Boucicaut and was named Bon
Marche.
 It was only after World war II that retailers began to
upgrade their services, facilities and merchandise selection
to offer a fascinating array of additional benefits to
consumers through organised retailing.

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WHy WE NEED to stUDy rEtAiLiNG?
The impact of retailing on the economy
The vast career opportunity in retailing
Retailing functions in distribution
The relationship among retailers and their suppliers

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FUNCTIONS
OF
RETAILING
DECIDING ON AN
APPROPRIATE MIX OF
PRODUCTS AND
SERVICES
CONVERTING
LARGER QUANTITIES
PURCHASED INTO
INDIVIDUAL UNITS
PROVIDING DISPLAY
AND ADDITIONAL
SERVICES
HOLDING INVENTORY

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SPECIAL CHARACTERISTICS OF RETAILING
RETAILER’
S
STRATEGY

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TYPES OF RETAILERS WORLDWIDE

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EXAMPLES OF RETAIL STORE
FORM OF OWNERSHIP
INDEPENDENT RETAILERS- Premvati, RGS
CHAIN RETAILER- Poojara telecom, Brand Factory
Franchising- Havmor parlour, Domino’s
Leased Departments- hotels give the space on rent to panipuriwala
CONSUMER CO-OPERATIVE- Khadi gram Udhyog, National Handloom
MERCHANDISED OFFERED
CONVENIENCE STORES- In&Out or in local term simple grocery store
SUPER MARKET- D-Mart
HYPER MARKET- Wal-Mart, Reliance
SPECIALITY STORE- Pantaloons, Chroma
DEPARTMENT STORE- West Side
OFF PRICE RETAILERS-
CATALOGUE SHOWROOMS-

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NON-STORE RETAILING
DIRECT SELLING- Amway, Oriflame
DIRECT RESPONSE MARKETING- Mail order selling, Tele shopping, Ele. Shopping
AUTOMATED VENDING- Weight Machine, Tea/Coffee m/c

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INFLuENCE ON RETAIL
A retailer’s success and at times his survival, depend on his ability
to change with the times in terms of customer’s demands, upgradation of
technology and adjusting to the constant changes taking place in the
social, economic and political environment.
FACTORS INFLUENCING RETAILING-
COMPUTERISATION

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 COMMUNICATION
 FASHION

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 CONSUMERISM

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TECHNOLOGY IN RETAILING
 As companies are multiplying the number of their outlets at a very rapid
pace making forays both within their own territory as well as into other
countries across the world. So controlling becomes extremely cha llenging
task.
 Technology provides
- accurate maintain
- day-end or even up to the minute data of all the inventory
- helps in making important merchandising decision

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Different technologies in retailing:-
INTEGRATED SYSTEMS AND NETWORKING
Technology has now enabled retailers to use the most sophisticated point of
sale systems which not only helps in billing functions but are a major source of
information for the entire retail organisation.
ELECTRONIC DATA INTERCHANGE

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 BAR-CODING

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ELECTRONIC ARTICLE SURVEILLANCE

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ELECTRONIC SHELF LABELS

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