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WomenInMarketing:
March8this
adayonwhichtheworldcelebratesthe
social,economic,cultural,andpolitical
achievementsofwomen.
Tocelebratethemany
workinginmarketing,
welookedbackthroughtheCMO.com
archivesandfoundafewofourmost
insightfulinterviewsfeaturingsuchwomen.
Readonforwordsof
fromsomeofthetopfemale
marketingexecutivesaroundtheglobe.
Marketing,intheend,isabout
andwho
Workforpeoplewhoyouwill
We’renotintheproduct
andservicesindustryanymore;
it’sallaboutexperiencesand
inallaspectsofmarketing.
Itisimportanttousashumansto
tellstoriesverballyandvisually
thathaveauthenticity.
estakeshaveneverbeen
higherforCMOs.
Bepreparedfortheunexpected
andshiyourmindsettoa
Marketerswhoalwaysfocuson
theircustomers’ortheirstakeholders’
problems—andlistentothemand
solvetheirproblems—
Marketing’sroleisbecoming
andbe exible.
isonthevergeofmovingto
principles.

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