The internet has reached saturation and that means no more free traffic for websites.

1. Organic web traffic growth has slowed to a near halt.
And speeding the flow requires a strong investment in
personalized, cross-channel advertising.
The internet has reached a point of saturation—and that means no
more free traffic for websites.
Say goodbye to the free ride.
Learn more about the Advertising Demand Report
and download it at http://adobe.ly/AdDemand.
To boost traffic, websites must invest wisely in advertising. U.S. websites
get an average of 66% of their traffic from advertising channels.
Rev up advertising to drive more visits.
And get traffic flowing.
To fast-track campaign success, know what consumers want—and what
they don’t want. 68% of U.S. consumers say advertising has either
stayed the same or gotten better in the last two years.
Zoom past digital advertising roadblocks.
more traffic from
social.
2.6x
more traffic from
advertising channels.
36%
more traffic from
email.
1.7x
Websites with increased traffic are seeing:
What consumers DISLIKE:
BEING UNABLE
TO SKIP AD
57%
ADS THAT START
AUTOMATICALLY
37%
LENGTHY
ADS
35%
What consumers LIKE:
PERSONALIZED
ADVERTISING
78%
websites are seeing
their traffic shrink.
4 OUT
OF 10
in traffic since January 2013.
Websites have only seen
0.1%
GROWTH
Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing
and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and
aggregated data from more than 5,000 companies worldwide that use the Adobe Marketing Cloud to obtain
real-time data and analysis of activity on websites, social media, and advertising.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of their respective owners.
© 2016 Adobe Systems Incorporated. All rights reserved.
2016 ADOBE ADVERTISING DEMAND REPORT
WEB TRAFFIC.
ADVERTISE ACROSS CHANNELS.