SlideShare una empresa de Scribd logo
1 de 23
Descargar para leer sin conexión
The Technical
Communicator within
the Integrated
Product Lifecycle
Copyright © Joe Gollner 2013

Joe Gollner
Gnostyx Research Inc.
jag@gnostyx.com
www.gollner.ca
@joegollner
The Facts of Business Life
A Global Economy calls for
Continuous
process improvement
Maximized automation
Dynamically tailored products
Localized delivery & support
Reconfigurable supply chains

This Demands
Standardized parts
Flexible & dynamic assembly

Peter F. Drucker

The Practice of Management
(1954)

for products, services & content
XML Behind the Scenes
Extensible Markup Language
World Wide Web Consortium (W3C) Recommendation
A simplification of ISO8879 Standard Generalized
Markup Language (SGML) to enable portable web data
Massively influential on
•
•
•

•
•
•

•

Technology interoperability
Electronic data interchange
Supply chain automation
Internet commerce
Social media integration
eBook publishing
Responsive web design…

Absolutely Central to the way business is conducted
This is not a Secret
Thomas L. Friedman
in his book

The World is Flat
specifically focused on the
levelling effects of XML
XML
Enabled
supply chain automation
The drove the ability to
massively distribute
manufacturing & distribution

(2005)
De

Ac
qu
isi
tio
n

What does this mean for Products?

e
liv
ry

ce
an
rn

Op
er

ve
Go

at
io
n

Product
Strategy
No Trade- offs Allowed


What does this mean for Knowledge Workers?
Specialization is
the order of the day
Not a bad thing
Not something that
can be reversed

But
It does
pose us
challenges
in how we
communicate

(1993)
And what does this mean for Communicators?
There is a new
and more challenging
communication problem
to be solved
Not only do we need to make
technology understandable
to users….
We need to make technology
understandable in the first place
(1932)
A Bigger Step than it may appear…
The Problem of Silos
Uncoordinated
Content Silos

Marketing

Whitepapers

Engineering

Specifications

Product Mgt

Requirements

TechComm

Documentation

Sales

Sales Collateral

Training

Course Materials

Support

Knowledge Base

Uncoordinated
Customer Experience

Sound Familiar?
Case Study: Massively Integrated Systems
Agile meets Lean
Market-Leading
Software Company
Embraced
Agile Methods
Embarked on
aggressive innovation
Ran straight into
the complexity of
their own product
& of their customers’
environments

Agile success led to
general failure
Specialization undermines itself
Specialist departments, teams, individuals find it
harder and harder to communicate to each other
Don’t understand
each others’
Language
Goals
Constraints
Approaches

It shows
Some Questions Arise
Old School Engineering
The Roots of Lean
Training Within Industry (TWI)
World War II initiative
to mobilize US industry

All about communication
Cold War engineering was
powered by these practices

Example: Avro Arrow CF105
Dissipated in the 1980s….
Current Practices are not Sustainable
The Answer
Content is
placed in the
center
of the

Integrated
Product
Lifecycle
Content
Lifecycle used
to connect all parts
of the product lifecycle
Remind me: What is Content Again?

Content is
potential information
It is what we create
in order to produce
• Effective information
• Effective processes
• Effective products
It is a multitude of pieces
that come together including
automation components

INFORMATION

CONTENT

This is important
Why is this Important?
Inukshuk-shaped
communicators
Two horizontal areas
of specialization
•
•

Writing, Illustrating,…
Usability, Analysis,…

Two technical fields
of specialization
•

•

Product discipline
Publishing technology…

“I tell my people to be well-versed in two technological fields and in two
functional areas, like design and marketing. Even in an engineering-oriented
company like ours, you can't get ahead without the ability to foresee
developments in the market.” Epson executive quoted by Nonaka & Takeuchi
Ascendant Specializations to Choose From
Information Analyst
Business Analyst
Taxonomist
UX Designer
Usability Specialist
Content Engineer
Cybrarian / Metador
Social Media Facilitator
Analytics Researcher
Content Strategist,…

Product Certification becoming more
and more common as an expectation
Is Adaptation an Option?
No – Not Really

Competitive pressures make re-integrating the
product lifecycle mandatory
Technical
communicators
will make
themselves
a visible part
of the solution
or…
Making Connections
Joe Gollner
Gnostyx Research Inc.
www.gnostyx.com
jag@gnostyx.com
Twitter: @joegollner
Blog: The Content Philosopher
www.gollner.ca

Más contenido relacionado

Similar a Technical communicators and the product lifecycle (adobe day lavacon 2013 j gollner)

Joaquin Pe Fagundo | Technology Transfer Impact
Joaquin Pe Fagundo | Technology Transfer ImpactJoaquin Pe Fagundo | Technology Transfer Impact
Joaquin Pe Fagundo | Technology Transfer ImpactJoaquin Pe Fagundo
 
DITA and the Integrated Product Lifecycle
DITA and the Integrated Product LifecycleDITA and the Integrated Product Lifecycle
DITA and the Integrated Product LifecycleJoe Gollner
 
Emerging Technologies Semester 2 Lecture 1
Emerging Technologies Semester 2 Lecture 1Emerging Technologies Semester 2 Lecture 1
Emerging Technologies Semester 2 Lecture 1Frances Bell
 
Bus_transformation Session 1 ( LECTURE 1).pdf
Bus_transformation Session 1 ( LECTURE 1).pdfBus_transformation Session 1 ( LECTURE 1).pdf
Bus_transformation Session 1 ( LECTURE 1).pdfNellyELHassani
 
Global Virtual Teams Teigland
Global Virtual Teams TeiglandGlobal Virtual Teams Teigland
Global Virtual Teams TeiglandRobin Teigland
 
Product Development Project
Product Development ProjectProduct Development Project
Product Development ProjectJulie May
 
Dr Robert Phaal - keynote
Dr Robert Phaal - keynoteDr Robert Phaal - keynote
Dr Robert Phaal - keynoteJIC
 
An introductory study on sectoral agile customization
An introductory study on sectoral agile customizationAn introductory study on sectoral agile customization
An introductory study on sectoral agile customizationAnna Vicent Soria
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxhelzerpatrina
 
Engineering services outsourcing_unraveling myths
Engineering services outsourcing_unraveling mythsEngineering services outsourcing_unraveling myths
Engineering services outsourcing_unraveling mythsAkash Jauhari
 
Actyx. Exploiting Digital Industry
Actyx. Exploiting Digital IndustryActyx. Exploiting Digital Industry
Actyx. Exploiting Digital IndustryOliver Stollmann
 
Marketing Strategies For Samsung Electronics
Marketing Strategies For Samsung ElectronicsMarketing Strategies For Samsung Electronics
Marketing Strategies For Samsung ElectronicsAngilina Jones
 
Discussion questions for the intel case
Discussion questions for the intel caseDiscussion questions for the intel case
Discussion questions for the intel caseDeepankur Malik
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxmansonagnus
 
Technological environment
Technological environmentTechnological environment
Technological environmentanmolverma24
 

Similar a Technical communicators and the product lifecycle (adobe day lavacon 2013 j gollner) (20)

Joaquin Pe Fagundo | Technology Transfer Impact
Joaquin Pe Fagundo | Technology Transfer ImpactJoaquin Pe Fagundo | Technology Transfer Impact
Joaquin Pe Fagundo | Technology Transfer Impact
 
DITA and the Integrated Product Lifecycle
DITA and the Integrated Product LifecycleDITA and the Integrated Product Lifecycle
DITA and the Integrated Product Lifecycle
 
Emerging Technologies Semester 2 Lecture 1
Emerging Technologies Semester 2 Lecture 1Emerging Technologies Semester 2 Lecture 1
Emerging Technologies Semester 2 Lecture 1
 
IT Agility&Innovation
IT Agility&InnovationIT Agility&Innovation
IT Agility&Innovation
 
Bus_transformation Session 1 ( LECTURE 1).pdf
Bus_transformation Session 1 ( LECTURE 1).pdfBus_transformation Session 1 ( LECTURE 1).pdf
Bus_transformation Session 1 ( LECTURE 1).pdf
 
Global Virtual Teams Teigland
Global Virtual Teams TeiglandGlobal Virtual Teams Teigland
Global Virtual Teams Teigland
 
Product Development Project
Product Development ProjectProduct Development Project
Product Development Project
 
Dr Robert Phaal - keynote
Dr Robert Phaal - keynoteDr Robert Phaal - keynote
Dr Robert Phaal - keynote
 
An introductory study on sectoral agile customization
An introductory study on sectoral agile customizationAn introductory study on sectoral agile customization
An introductory study on sectoral agile customization
 
10.1007@s12008 020-00672-x
10.1007@s12008 020-00672-x10.1007@s12008 020-00672-x
10.1007@s12008 020-00672-x
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docx
 
Engineering services outsourcing_unraveling myths
Engineering services outsourcing_unraveling mythsEngineering services outsourcing_unraveling myths
Engineering services outsourcing_unraveling myths
 
Actyx. Exploiting Digital Industry
Actyx. Exploiting Digital IndustryActyx. Exploiting Digital Industry
Actyx. Exploiting Digital Industry
 
UNIT V-Innovation.pptx
UNIT V-Innovation.pptxUNIT V-Innovation.pptx
UNIT V-Innovation.pptx
 
Marketing Strategies For Samsung Electronics
Marketing Strategies For Samsung ElectronicsMarketing Strategies For Samsung Electronics
Marketing Strategies For Samsung Electronics
 
Discussion questions for the intel case
Discussion questions for the intel caseDiscussion questions for the intel case
Discussion questions for the intel case
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docx
 
Biz model 1.2 why are they important
Biz model 1.2   why are they importantBiz model 1.2   why are they important
Biz model 1.2 why are they important
 
DISCOVERY PATHS: EXPLORING EMERGENCE AND IT EVOLUTIONARY DESIGN IN M&A
DISCOVERY PATHS: EXPLORING EMERGENCE AND IT EVOLUTIONARY DESIGN IN M&ADISCOVERY PATHS: EXPLORING EMERGENCE AND IT EVOLUTIONARY DESIGN IN M&A
DISCOVERY PATHS: EXPLORING EMERGENCE AND IT EVOLUTIONARY DESIGN IN M&A
 
Technological environment
Technological environmentTechnological environment
Technological environment
 

Más de Maxwell Hoffmann

McDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-StudyMcDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-StudyMaxwell Hoffmann
 
Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015Maxwell Hoffmann
 
Technical communication futurist by Scott Abel
Technical communication futurist by Scott AbelTechnical communication futurist by Scott Abel
Technical communication futurist by Scott AbelMaxwell Hoffmann
 
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?Maxwell Hoffmann
 
#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?Maxwell Hoffmann
 
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content CarpenterMaxwell Hoffmann
 
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)Maxwell Hoffmann
 
Lavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tabletLavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tabletMaxwell Hoffmann
 
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?Maxwell Hoffmann
 
Content Scenarios New Information Products
Content Scenarios New Information ProductsContent Scenarios New Information Products
Content Scenarios New Information ProductsMaxwell Hoffmann
 
Designing technical documentation for tablets
Designing technical documentation for tabletsDesigning technical documentation for tablets
Designing technical documentation for tabletsMaxwell Hoffmann
 
STC mobile device content consideration
STC mobile device content consideration  STC mobile device content consideration
STC mobile device content consideration Maxwell Hoffmann
 
13 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 213 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 2Maxwell Hoffmann
 
Making Sense of Accessibility
Making Sense of AccessibilityMaking Sense of Accessibility
Making Sense of AccessibilityMaxwell Hoffmann
 
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information 13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information Maxwell Hoffmann
 
Multi screen help authoring
Multi screen help authoringMulti screen help authoring
Multi screen help authoringMaxwell Hoffmann
 

Más de Maxwell Hoffmann (16)

McDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-StudyMcDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-Study
 
Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015
 
Technical communication futurist by Scott Abel
Technical communication futurist by Scott AbelTechnical communication futurist by Scott Abel
Technical communication futurist by Scott Abel
 
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?
 
#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?
 
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
 
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
 
Lavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tabletLavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tablet
 
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
 
Content Scenarios New Information Products
Content Scenarios New Information ProductsContent Scenarios New Information Products
Content Scenarios New Information Products
 
Designing technical documentation for tablets
Designing technical documentation for tabletsDesigning technical documentation for tablets
Designing technical documentation for tablets
 
STC mobile device content consideration
STC mobile device content consideration  STC mobile device content consideration
STC mobile device content consideration
 
13 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 213 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 2
 
Making Sense of Accessibility
Making Sense of AccessibilityMaking Sense of Accessibility
Making Sense of Accessibility
 
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information 13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information
 
Multi screen help authoring
Multi screen help authoringMulti screen help authoring
Multi screen help authoring
 

Último

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 

Último (20)

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 

Technical communicators and the product lifecycle (adobe day lavacon 2013 j gollner)

  • 1. The Technical Communicator within the Integrated Product Lifecycle Copyright © Joe Gollner 2013 Joe Gollner Gnostyx Research Inc. jag@gnostyx.com www.gollner.ca @joegollner
  • 2. The Facts of Business Life A Global Economy calls for Continuous process improvement Maximized automation Dynamically tailored products Localized delivery & support Reconfigurable supply chains This Demands Standardized parts Flexible & dynamic assembly Peter F. Drucker The Practice of Management (1954) for products, services & content
  • 3. XML Behind the Scenes Extensible Markup Language World Wide Web Consortium (W3C) Recommendation A simplification of ISO8879 Standard Generalized Markup Language (SGML) to enable portable web data Massively influential on • • • • • • • Technology interoperability Electronic data interchange Supply chain automation Internet commerce Social media integration eBook publishing Responsive web design… Absolutely Central to the way business is conducted
  • 4. This is not a Secret Thomas L. Friedman in his book The World is Flat specifically focused on the levelling effects of XML XML Enabled supply chain automation The drove the ability to massively distribute manufacturing & distribution (2005)
  • 5. De Ac qu isi tio n What does this mean for Products? e liv ry ce an rn Op er ve Go at io n Product Strategy
  • 6. No Trade- offs Allowed 
  • 7. What does this mean for Knowledge Workers? Specialization is the order of the day Not a bad thing Not something that can be reversed But It does pose us challenges in how we communicate (1993)
  • 8. And what does this mean for Communicators? There is a new and more challenging communication problem to be solved Not only do we need to make technology understandable to users…. We need to make technology understandable in the first place (1932)
  • 9. A Bigger Step than it may appear…
  • 10. The Problem of Silos
  • 11. Uncoordinated Content Silos Marketing Whitepapers Engineering Specifications Product Mgt Requirements TechComm Documentation Sales Sales Collateral Training Course Materials Support Knowledge Base Uncoordinated Customer Experience Sound Familiar?
  • 12. Case Study: Massively Integrated Systems
  • 13. Agile meets Lean Market-Leading Software Company Embraced Agile Methods Embarked on aggressive innovation Ran straight into the complexity of their own product & of their customers’ environments Agile success led to general failure
  • 14. Specialization undermines itself Specialist departments, teams, individuals find it harder and harder to communicate to each other Don’t understand each others’ Language Goals Constraints Approaches It shows
  • 16. Old School Engineering The Roots of Lean Training Within Industry (TWI) World War II initiative to mobilize US industry All about communication Cold War engineering was powered by these practices Example: Avro Arrow CF105 Dissipated in the 1980s….
  • 17. Current Practices are not Sustainable
  • 18. The Answer Content is placed in the center of the Integrated Product Lifecycle Content Lifecycle used to connect all parts of the product lifecycle
  • 19. Remind me: What is Content Again? Content is potential information It is what we create in order to produce • Effective information • Effective processes • Effective products It is a multitude of pieces that come together including automation components INFORMATION CONTENT This is important
  • 20. Why is this Important? Inukshuk-shaped communicators Two horizontal areas of specialization • • Writing, Illustrating,… Usability, Analysis,… Two technical fields of specialization • • Product discipline Publishing technology… “I tell my people to be well-versed in two technological fields and in two functional areas, like design and marketing. Even in an engineering-oriented company like ours, you can't get ahead without the ability to foresee developments in the market.” Epson executive quoted by Nonaka & Takeuchi
  • 21. Ascendant Specializations to Choose From Information Analyst Business Analyst Taxonomist UX Designer Usability Specialist Content Engineer Cybrarian / Metador Social Media Facilitator Analytics Researcher Content Strategist,… Product Certification becoming more and more common as an expectation
  • 22. Is Adaptation an Option? No – Not Really Competitive pressures make re-integrating the product lifecycle mandatory Technical communicators will make themselves a visible part of the solution or…
  • 23. Making Connections Joe Gollner Gnostyx Research Inc. www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca