2. What is Social Media?
Social Media Strategy
Social Media Tools
Social Media Rules For
Audience Engagement
Conversion & ROI
BRAND
Why Social Media ?

3. What is Social Media?
Communication activities which keeps organizations ,
industries & communities engaged & interactive with
the help of web & mobile technologies.
Why Social Media ?
Social media Advantages & Importance
Reduce your overall marketing cost
Connecting with current customers
Finding new customers
Open Communication
You can design your own online brand
Increase awareness of product or service
Increase in inbound leads
Able to monitor conversations
Enhancing your online reputation
Measure the frequency of the discussion about brand

4. Social Media Strategy
Plan of action to accomplish Goal successfully
Choose platform
Social Networking
Create Contents
Implement & tagging
Collaboration & #tags
Track & Measure Progress
Set Goals
Determine Audience
Social Media Tools

5. Content Marketing
Social media is all about contents
Content Delivery – putting it out there
Content Visibility – letting some people see it
Content Virality – broadcasting it to EVERYONE!
Listening – seeking customer insights for use in
marketing and development
Talking – expanding your efforts to more interactive
channels
Energizing – finding your most enthusiastic customers
and supercharging their word of mouth
Supporting – helping your customers support each other
Embracing – integrating your customers’ feedback

6. Clearly define your marketing objectives
Understand your audience
Respond to comments
Be consistent
Be generous
Execute your online strategy
Measure your effectiveness
Encourage your audience to engage in conversation
Stay on topic
Be transparent and honest, but don’t violate organization’s trust
Share your expertise
Review copyright notices & trademark guidelines first
Social media rules for Audience engagement

7. Blogging
Take a stand
Tell them something they don’t already know
Develop your voice
Listen
Curate content
Conversion & ROI
Search Traffic Channels
Referral Traffic
Direct Traffic
Online Marketing Campaigns
More detailed social media metrics include conversion rates, brand awareness,
and ROI are important metrics to determine.

8. THANK YOU
ADOLIC MEDIA ENTERPRISE
EMAIL : we@adolic.com
Phone : 079-40031400