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Arg Workshop

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Arg Workshop

  1. 1. Designing an Alternate Reality Game <ul><li>Six to Start </li></ul>
  2. 2. What’s an ARG? <ul><li>A game that pretends it’s real </li></ul><ul><li>Happens over websites, mobile phones, newspapers, live events </li></ul><ul><li>Thousands of people playing together... </li></ul><ul><li>...following a story all at the same time </li></ul>
  3. 3. Some ARGs <ul><li>The Lost Experience </li></ul><ul><li>Heroes 360 </li></ul><ul><li>The Lost Ring </li></ul><ul><li>Perplex City </li></ul><ul><li>Batman (The Dark Knight Returns) </li></ul>
  4. 4. How to Brainstorm!
  5. 5. Make an ARG for TV <ul><li>How would it tie in? </li></ul><ul><li>Would it involve any people from the show? </li></ul><ul><li>Who is it aimed at? </li></ul><ul><li>How would you play it? On websites, mobiles? </li></ul>
  6. 6. Channel 4 and Social Networks <ul><li>Who watches Channel 4 Education? </li></ul><ul><li>Who uses social networks? </li></ul><ul><li>Social networks are completely new - adults don’t understand them </li></ul><ul><li>We want your advice </li></ul>
  7. 7. Research Social Networks <ul><li>Compare the big social networks - who uses them? </li></ul><ul><li>What different features do they have? </li></ul>
  8. 8. Design your own social network <ul><li>But it can only do six different things... </li></ul><ul><li>How is yours different from other networks? </li></ul><ul><li>Who uses it? </li></ul><ul><li>Why do people use it? </li></ul>
  9. 9. I Love Bees <ul><li>Promotes Halo 2 </li></ul><ul><li>But not about selling the game - about pulling people in </li></ul><ul><li>Live events in phone booths </li></ul><ul><li>Story split up as audio drama </li></ul><ul><li>No puzzles (sort of) </li></ul>
  10. 10. Design an ARG! <ul><li>3 months long </li></ul><ul><li>Takes place in the UK </li></ul><ul><li>Appeals to... </li></ul>

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