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Zombies, Run! Transforming Fitness, Games & Story

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SXSW 2013 panel by Adrian Hon, Alex Macmillan, Matt Wieteska and Naomi Alderman

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Zombies, Run! Transforming Fitness, Games & Story

  1. 1. Zombies Run! Transforming Fitness, Games & Story @zombiesrungame Six to Start and Naomi Alderman #zrpanel
  2. 2. Adrian Hon CEO, Six to Start @adrianhon @sixtostart Alex Macmillan Lead Developer, Six to Start @arexx Matt Wieteska Audio Director, Six to Start @gamecat Naomi Alderman Lead Writer, Co-Creator @naomiallthenews #zrpanel
  3. 3. #zrpanel
  4. 4. #zrpanel
  5. 5. #zrpanel
  6. 6. #zrpanel
  7. 7. #zrpanel
  8. 8. • 400,000+ sales • 4,000,000+ runs • iOS & Android #zrpanel
  9. 9. We’re not health experts, so why does it work? #zrpanel
  10. 10. How do we keep Runner 5 running all the time? #zrpanel
  11. 11. Why do we have such a high proportion of women players? #zrpanel
  12. 12. How did the tech and game experience change the story (and vice versa)? #zrpanel
  13. 13. Why Android 4.0+ and iOS 6+ for Zombies, Run! 2? #zrpanel
  14. 14. How and why did we provide VoiceOver support? #zrpanel
  15. 15. How did we develop it so quickly? What were the trade-offs? #zrpanel
  16. 16. How did we record the audio on our Kickstarter budget? #zrpanel
  17. 17. What did we learn during recording and production? #zrpanel
  18. 18. $7.99?! Are we insane? Why not freemium? #zrpanel
  19. 19. Why aren’t we ‘really’ location-based? #zrpanel
  20. 20. zombiesrungame.com @zombiesrungame feedback at sxsw.tv/ch8 #zrpanel

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