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Promote your Business on
BEFORE YOU START…


Who?
  • Pareto's Principle - The 80-20 Rule
  • Create a profile of your best clients


What?
  • Start with the end in mind
  • What do you want to accomplish?
WHAT ARE YOUR GOALS?

Off-Site Traffic
Drive traffic to your website
      • Standard Ad
      • Facebook Offers
      • Mobile Ads

On-Site Engagement
Drive traffic to a Facebook Page, App, or Event
      • “Like” Ads
      • Promoted Posts
      • Sponsored Stories
STANDARD AD

Drive Traffic
  • Facebook’s traditional ad option
  • Right-hand side of the page homepage,
   events, pages, user profiles, apps and
   next to photos in photo albums.
  • CPM – cost per 1,000 impression
  • 99×72 pixels
  • 90 characters
STANDARD AD
STANDARD AD

What is your Goal?

• URLs
• Facebook Pages
  “Like” AD
• Applications
• Events
• Places
STANDARD AD




• Clearly explain what you’re advertising
• Details of your product or service and special offers
• Calls to action
• Eye-catching image
STANDARD AD

Who is your ideal
customer?

• Location, age,
 gender, and
 interests
• Test multiple
  version of
STANDARD AD




•Unless you’ve chosen Advanced Options, you’ll pay for
impressions (CPM = cost per 1000 impressions0)
•These impressions will be optimized so your ad shows to the
people most likely to help you reach your goal
•You will never pay more than your budget
CPM vs. CPC


CPM - cost per thousand impressions
   • Will be charged when users view your ads, regardless of whether
   or not they click on them.
   • Facebook will ensure a certain amount of views
   • If there are few clicks, you will still get the same exposure
   • If there are lots of clicks, you will pay the same amount

CPC - cost per click
   • Will be charged when user clicks on your ad
   • If there are few clicks, Facebook will not give you good exposure
   • If there are lots of clicks, you will pay more money
FACEBOOK OFFERS

Make Me an Offer
  • Send discounts and promotions directly to
  customers, who can then print out the deal or
  redeem a code online.

  • Promote your Offer by using the Promote button.

  • Once an Offer has been claimed, that activity as
  well as Offer details will appear in that person’s
  News Feed for friends to see.
FACEBOOK OFFERS
Page Posts

Spread the news
  • Promoted posts appear in News Feed on both
    mobile and desktop
  • Show up higher so the audience for the post has
   more chance to see them.
  • It doesn’t change the original post in terms of
   appearance
  • Draws traffic back to the Page that posted it
  • They can be liked, commented and shared
Sponsored Stories

Turn Ads into Recommendations
  • Each time someone interacts with one of your
   Facebook entities a story is created.
          Example: Someone liked your Page
  • The most interactive form of ads on Facebook
  • Advertisers can sponsor check-ins, offer claims,
  Likes on individual posts
Sponsored Stories
Sponsored Stories
THANK YOU!
       ADRIANA SERNA
 Facebook: BlueCompassGroup
     Twitter: @CompassB
WWW.BLUECOMPASSGROUP.COM

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Facebook Ads Explained

  • 2. BEFORE YOU START… Who? • Pareto's Principle - The 80-20 Rule • Create a profile of your best clients What? • Start with the end in mind • What do you want to accomplish?
  • 3. WHAT ARE YOUR GOALS? Off-Site Traffic Drive traffic to your website • Standard Ad • Facebook Offers • Mobile Ads On-Site Engagement Drive traffic to a Facebook Page, App, or Event • “Like” Ads • Promoted Posts • Sponsored Stories
  • 4. STANDARD AD Drive Traffic • Facebook’s traditional ad option • Right-hand side of the page homepage, events, pages, user profiles, apps and next to photos in photo albums. • CPM – cost per 1,000 impression • 99×72 pixels • 90 characters
  • 6. STANDARD AD What is your Goal? • URLs • Facebook Pages “Like” AD • Applications • Events • Places
  • 7. STANDARD AD • Clearly explain what you’re advertising • Details of your product or service and special offers • Calls to action • Eye-catching image
  • 8. STANDARD AD Who is your ideal customer? • Location, age, gender, and interests • Test multiple version of
  • 9. STANDARD AD •Unless you’ve chosen Advanced Options, you’ll pay for impressions (CPM = cost per 1000 impressions0) •These impressions will be optimized so your ad shows to the people most likely to help you reach your goal •You will never pay more than your budget
  • 10. CPM vs. CPC CPM - cost per thousand impressions • Will be charged when users view your ads, regardless of whether or not they click on them. • Facebook will ensure a certain amount of views • If there are few clicks, you will still get the same exposure • If there are lots of clicks, you will pay the same amount CPC - cost per click • Will be charged when user clicks on your ad • If there are few clicks, Facebook will not give you good exposure • If there are lots of clicks, you will pay more money
  • 11. FACEBOOK OFFERS Make Me an Offer • Send discounts and promotions directly to customers, who can then print out the deal or redeem a code online. • Promote your Offer by using the Promote button. • Once an Offer has been claimed, that activity as well as Offer details will appear in that person’s News Feed for friends to see.
  • 13. Page Posts Spread the news • Promoted posts appear in News Feed on both mobile and desktop • Show up higher so the audience for the post has more chance to see them. • It doesn’t change the original post in terms of appearance • Draws traffic back to the Page that posted it • They can be liked, commented and shared
  • 14. Sponsored Stories Turn Ads into Recommendations • Each time someone interacts with one of your Facebook entities a story is created. Example: Someone liked your Page • The most interactive form of ads on Facebook • Advertisers can sponsor check-ins, offer claims, Likes on individual posts
  • 17. THANK YOU! ADRIANA SERNA Facebook: BlueCompassGroup Twitter: @CompassB WWW.BLUECOMPASSGROUP.COM