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Leverage Your LinkedIn

LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?

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Leverage Your LinkedIn

  1. 1. Leverage Your LinkedIn @COMPASSB #JCISocialGenius
  2. 2. STEP BY STEP 1. What is LinkedIn 2. Your Personal Profile 3. Your Company Page 4. Your LinkedIn Strategy
  3. 3. STEP ONE What is LinkedIn?
  4. 4. WHAT IS LINKEDIN? What it is not… • Not your Resume • Not Facebook • Not All About You What it is… • A professional network • A search engine
  5. 5. WHAT IS LINKEDIN? LinkedIn Algorithm • Relevance  Profile Completeness  Most In-Common Connections  Currently Employed • Talent and Influence  Skills
  6. 6. STEP TWO Personal Profile
  7. 7. PERSONAL PROFILE • Professional Headshot • Keyword rich headline • Add your contact info • Add customer websites • Customize your URL • Add multiple languages
  8. 8. PERSONAL PROFILE • Keyword rich summary • First Person • Call to Action • Add multimedia  Video  Slide Presentations  White Papers
  9. 9. PERSONAL PROFILE Applications for LinkedIn Profiles • SlideShare • TripIt • Behance Portfolio Display • WordPress • Amazon Reading List • Legal Updates • Lawyer Ratings
  10. 10. PERSONAL PROFILE • Keyword rich job description • Company description • List of services • Job description = solution to problems • Add multimedia  Video  Slide Presentations  White Papers
  11. 11. PERSONAL PROFILE • Add up to 50 skills • Give skill endorsements to get skill endorsements • Most people will reciprocate
  12. 12. PERSONAL PROFILE • A recommendation is a written statement • A skill endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile.
  13. 13. STEP THREE Company Profile
  14. 14. COMPANY PROFILE Requirements! Interests > Company > Add a Company • Current company employee • Position listed in Experience section • Company email • Unique domain email • Intermediate or All Star Profile Strength • Several connections
  15. 15. COMPANY PAGE Home Page • General Description  Key Facts  Products and Services  Specialties  Location / Website / Company Type / Industry • Home Page Graphic (no hyperlink) • UPDATES!  BE SOCIAL! It is a social network afterall  Share valuable content, news, promotions, etc.
  16. 16. COMPANY PAGE
  17. 17. COMPANY PAGE Products / Services • Products Page Sliders (up to 3)  First product - highlighted on the home page  Add hyperlink • Individual Product Descriptions  Add photos  Ask your clients to recommend an individual product or service  No hyperlinks :(
  18. 18. COMPANY PAGE
  19. 19. STEP FOUR LinkedIn Strategy
  20. 20. LINKEDIN STRATEGY Set Your Measurable Goals • Goals + Metrics  Increase brand visibility IMPRESSIONS  Thought leadership + reach LIKES, COMMENTS, SHARES  Increase traffic to website CLICK THRUS  Generate qualified leads OPT-INS • Landing Pages • Outline a Timeline
  21. 21. LINKEDIN STRATEGY Metrics VISIBILITY • Number of Profile Views • Number of Connections ENGAGEMENT • Your Updates Views • Likes and comments on Updates COMPANY INSIGHTS • Page Statistics • Follower Statistics
  22. 22. LINKEDIN STRATEGY Set Your Target  Industry  Revenue  Gender  Position Groups Advanced Search
  23. 23. LINKEDIN STRATEGY
  24. 24. LINKEDIN STRATEGY
  25. 25. LINKEDIN STRATEGY Action Items • Invite employees, clients, customers, vendors and partners to:  Join your network  Follow your Company Page  Recommend and Endorse You  Recommend your Company’s products • Provide Value in your Status Updates • Take online relationships offline • Take offline relationships online
  26. 26. LINKEDIN STRATEGY Thought Leadership Program • Train employees • Update and optimize their profiles • Tie it into an incentive program • Have them provide interesting and valuable content con a regular basis • Leadership starts at the top: must have executive buy in to work effectively
  27. 27. LINKEDIN STRATEGY Groups • Select 2-3 groups to engage in consistently • Good amount of members • Good amount of active members • Quality of the membership & Interaction • Identify top influencers • Provide valuable content • Landing Pages • Opt-in to newsletter • Register for an event
  28. 28. THANK YOU!

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