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ADSPACE Closing Keynote — Ian Lee

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PANELIST: Ian Lee , MSc. Director of Marketing & Advertising HealthCastle.com
Know Your Business ,[object Object],[object Object],[object Object],[object Object]
Content Readers Want
Important to Bring Traffic Back - Newsletters - RSS
Offer Unique Tools
PR Efforts: Placement in Print, Radio and TV
Boost Credibility Partnering with USDA HON Accredited
Ad Spots
A/B Test: 120x600 vs. 160x600 120 x 600 160 x 600 Versus eCPM -14.9%
A/B Test: Text vs. Image and Text Text Only Image and Text Versus eCPM ≈ eCPM No Significant Difference
Connect with Ian Lee ,[object Object]

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