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Consumer Trends for
2016 and Beyond!
The Next Big Thing
London
01/07/15
David Mattin
Head of Trends & Insights
TrendWatchi...
#
A consumer trend is a new
manifestation among people – in
behavior, attitude, or expectation
– of a fundamental human need...
CHANGE
CHANGE?
INNOVATIONS
NEW EXPECTATIONS BECOME
EXPECTATION GAPS
WHO ARE YOU REALLY
COMPETING AGAINST?
SO TODAY…
FOUR TRENDS AND MANY
EXPECTATION-CHANGING
INNOVATIONS.
Take these trends and examples,
learn from them, adapt them, and
launch innovations of your own!
READY TO RUN
LIGHTBULB MOMENT
KEY THOUGHT
SO LISTEN UP! ;)
To supercharge your innovation,
STOP seeing the world through the
lens of technology…
… and start seeing technology
through the lens of basic
human needs & wants!
INTERNET
OF
THINGS
INTERNET OF THINGS?
SHARING ECONOMY
INTERNET OF
SHARED THINGS
A c q u i t y G r o u p ,
A u g u s t 2 0 1 4
of consumers cite ‘lack of
perceived value’ as the
main barrier to purchase
...
AUDI Scheme allows car to be shared
among five friends
BREATHER App lists urban spaces
available to rent for meetings
or relaxation
BITLOCK Bluetooth-powered system
allows cyclists to unlock their
bike with a cellphone
UMBRELLA
HERE
Device signals when users are
willing to share their umbrella
INTERNET OF ? THINGS
BAIDU Smart chopsticks help diners
avoid contaminated food
INTERNET OF CARING THINGS
LIGHTBULB MOMENT
Can YOU use the Internet of Things to
unlock a great new sharing innovation?
WEARABLES?
E n d e a v o u r
P a r t n e r s ,
J a n u a r y 2 0 1 4
of people who buy a
wearable device for
self-tracking give up on...
CURRENCIES
OF
CHANGE
TENCENT In-game rewards awarded for
real-world exercise
ALFA-BANK Bank incentivizes exercise with
higher interest rates
POCKET POINTS Students earn discounts for
avoiding cellphone use in class
P W C ,
O c t o b e r 2 0 1 4
of Millennials would be strongly
motivated to use a wearable
device if it ‘rewarded those wh...
FITBIT Consumers burn calories to give
food to citizens in need
ICUKOO Charitable donations made with
each snooze
LIGHTBULB MOMENT
How can YOUR campaigns help consumers
become the people they want to be?
NO INTERFACE
EPIC FAIL?
Still holding a rectangle. Still looking down.
ALIBABA Pay with a selfie
ING In-app voice recognition to
make payments, check
account balance and more
SNAPI Selfie app functions via gesture
control
RIDEON AR goggles direct skiers on the
slopes
LIGHTBULB MOMENT
Can you help people absorb even MORE information?
Or make a digital process truly intuitive?
SWIPE RIGHT FOR MAN
WITH STUFFED TIGER?
PEER ARMIES
AIRBNB P2P platform connects users
with locals for advice and
shared meals
HELLMANN’S Food brand offers cook-along
culinary advice via WhatsApp
TESCO Supermarket offers free online
beauty consultations with top
bloggers
HP ePrint technology used to find
missing persons
AUDI
Automaker enlists drivers to
help snow-stranded vehicles
LIGHTBULB MOMENT
How could a network of your (superfan) customers
help you offer something entirely new?
Just the tip of the
iceberg
A framework for
understanding
CHANGE
CHANGE?
INNOVATIONS
APPLY! APPLY! APPLY!
THANK YOU!
And happy innovating!
david@trendwatching.com
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
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Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching

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David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.

Publicado en: Tecnología
  • David Mattin, could I request a copy of your presentation perhaps? Michael Jones, mikeroslyn@yahoo.com
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Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching

  1. 1. Consumer Trends for 2016 and Beyond! The Next Big Thing London 01/07/15 David Mattin Head of Trends & Insights TrendWatching
  2. 2. #
  3. 3. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
  4. 4. CHANGE
  5. 5. CHANGE?
  6. 6. INNOVATIONS
  7. 7. NEW EXPECTATIONS BECOME EXPECTATION GAPS
  8. 8. WHO ARE YOU REALLY COMPETING AGAINST?
  9. 9. SO TODAY… FOUR TRENDS AND MANY EXPECTATION-CHANGING INNOVATIONS.
  10. 10. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
  11. 11. LIGHTBULB MOMENT
  12. 12. KEY THOUGHT SO LISTEN UP! ;)
  13. 13. To supercharge your innovation, STOP seeing the world through the lens of technology…
  14. 14. … and start seeing technology through the lens of basic human needs & wants!
  15. 15. INTERNET OF THINGS INTERNET OF THINGS?
  16. 16. SHARING ECONOMY
  17. 17. INTERNET OF SHARED THINGS
  18. 18. A c q u i t y G r o u p , A u g u s t 2 0 1 4 of consumers cite ‘lack of perceived value’ as the main barrier to purchase for in-home IoT devices. 36
  19. 19. AUDI Scheme allows car to be shared among five friends
  20. 20. BREATHER App lists urban spaces available to rent for meetings or relaxation
  21. 21. BITLOCK Bluetooth-powered system allows cyclists to unlock their bike with a cellphone
  22. 22. UMBRELLA HERE Device signals when users are willing to share their umbrella
  23. 23. INTERNET OF ? THINGS
  24. 24. BAIDU Smart chopsticks help diners avoid contaminated food INTERNET OF CARING THINGS
  25. 25. LIGHTBULB MOMENT Can YOU use the Internet of Things to unlock a great new sharing innovation?
  26. 26. WEARABLES?
  27. 27. E n d e a v o u r P a r t n e r s , J a n u a r y 2 0 1 4 of people who buy a wearable device for self-tracking give up on the device within six months. 33
  28. 28. CURRENCIES OF CHANGE
  29. 29. TENCENT In-game rewards awarded for real-world exercise
  30. 30. ALFA-BANK Bank incentivizes exercise with higher interest rates
  31. 31. POCKET POINTS Students earn discounts for avoiding cellphone use in class
  32. 32. P W C , O c t o b e r 2 0 1 4 of Millennials would be strongly motivated to use a wearable device if it ‘rewarded those who frequently use it with loyalty points’. 37
  33. 33. FITBIT Consumers burn calories to give food to citizens in need
  34. 34. ICUKOO Charitable donations made with each snooze
  35. 35. LIGHTBULB MOMENT How can YOUR campaigns help consumers become the people they want to be?
  36. 36. NO INTERFACE
  37. 37. EPIC FAIL?
  38. 38. Still holding a rectangle. Still looking down.
  39. 39. ALIBABA Pay with a selfie
  40. 40. ING In-app voice recognition to make payments, check account balance and more
  41. 41. SNAPI Selfie app functions via gesture control
  42. 42. RIDEON AR goggles direct skiers on the slopes
  43. 43. LIGHTBULB MOMENT Can you help people absorb even MORE information? Or make a digital process truly intuitive?
  44. 44. SWIPE RIGHT FOR MAN WITH STUFFED TIGER?
  45. 45. PEER ARMIES
  46. 46. AIRBNB P2P platform connects users with locals for advice and shared meals
  47. 47. HELLMANN’S Food brand offers cook-along culinary advice via WhatsApp
  48. 48. TESCO Supermarket offers free online beauty consultations with top bloggers
  49. 49. HP ePrint technology used to find missing persons
  50. 50. AUDI Automaker enlists drivers to help snow-stranded vehicles
  51. 51. LIGHTBULB MOMENT How could a network of your (superfan) customers help you offer something entirely new?
  52. 52. Just the tip of the iceberg
  53. 53. A framework for understanding
  54. 54. CHANGE
  55. 55. CHANGE?
  56. 56. INNOVATIONS
  57. 57. APPLY! APPLY! APPLY!
  58. 58. THANK YOU! And happy innovating! david@trendwatching.com

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