Having an understanding of what an online marketing agency provides can be helpful in choosing the right one for your organisation’s needs. Not only will you be hoping for one that fulfils your marketing requirements but you’ll also be wanting to provide best value for your organisation An online marketing agency can provide expertise in all areas of web advertising and will be able to assist you in developing specific requirements.

1. Using An Online Marketing Agency
Having an understanding of what an online marketing agency provides can be helpful in
choosing the right one for your organisation’s needs. Not only will you be hoping for one
that fulfils your marketing requirements but you’ll also be wanting to provide best value
for your organisation
An online marketing agency can provide expertise in all areas of web advertising and will
be able to assist you in developing specific requirements.
Different Types Of Online Marketing Agency
To begin with, you need to know about the different types of online marketing agency. This can be
accomplished by ensuring you are clear about your marketing goals so that you find the agency that
is most suitable.
 Strategy and Creativity
For marketing strategy and creativity, you should approach agencies that feature these services
highly in their descriptions. Getting the right strategy for your online marketing, and being
creative about how it is implemented, are critical to your marketing success.
 Web Design
You should look for an online marketing agency that has expertise in design and build. They may
also have technical capabilities such as programming, dynamic content generation and web
automation. These are features of high performance websites.
 Media Buying
Where media buying is concerned, look for an online marketing agency that specialises in media
buying and advertising. These kinds of agencies are likely to offer good discounts on bulk buying
and media services.
Because all of these areas are related, many agencies offer them all. A full service online marketing
agency such as adtronic.net will cover all of these areas and have specialist staff to help you with
every aspect. Working with a single agency is advantageous because it means that they will have
greater control and, probably, greater effect, on your marketing.
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2. Benefits Of Online Marketing Agency
When you use an online marketing agency to carry out web advertising on your behalf you are likely
to benefit from:
Cost Savings
It may be surprising to learn that using an online marketing agency, even with its management fees,
may actually mean you spend less on your online marketing because:
 Bulk Purchasing
Online marketing agencies tend to use software and services on behalf of a number of clients
and so their savings are usually significant. And they will be passed on to you in the form of
increased efficiency.
 Industry Discounts
As with any industry where multiple purchasing is carried out, there are savings to be made. For
example, discounts are made on advertising and media placements.
 No Staffing Costs
You are likely to find that the total cost of creating and managing your campaign through an
online marketing agency actually works out to be cheaper than employing staff at your
organisation. Not only do you avoid paying salaries and the other overhead costs like HR,
training, etc., you don’t incur recruitment costs either.
Specialists
Online marketing agency professionals handle digital marketing accounts as their main profession
and so they will be equipped with the latest knowledge and know how to execute your campaign in
the most effective way. You will be able to work together to identify the right objectives and then
they will be responsible for delivering them.
Qualified And Knowledgeable Professionals
People who work on your account at an online marketing agency are likely to be experienced and
qualified in the appropriate marketing skill. They are also likely to enjoy what they do and so they
will be experts in their field and have industry-wide contacts.
External To Your Organisation
By employing the services of an experienced online marketing agency, you will benefit from people
who sit outside of your organisation and who are, therefore, not encumbered by the issues that you
and your colleagues are familiar with. This means that they might be able to provide a different
perspective on your online marketing and suggest methods or solutions that you might not have
considered.
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3. Appointing An Online Marketing Agency
Here are some recommendations about how to get the best out of an online marketing agency:
 Be specific about your objectives and use SMART goals right from the start – Specific,
Measurable, Achievable, Realistic and Time-bound
 Agree campaign objectives with the agency at the beginning of each and every campaign
 Make sure you only have one account manager who will be your sole contact. He or she
should be familiar with every aspect of your account and able to update you quickly on the
status of your campaigns
 Maintain and develop a relationship with your account manager
 Insist on regular updates from your account manager - in writing if necessary
 Make sure you get regular reports
 Maintain access to key account functionality such as Pay Per Click management software
 Ensure you have final sign off of any important creative treatments or campaign strategy
 Agree that the agency doesn’t make important decisions without consulting you
 Make sure your budget is contained and controlled
 Appoint a cost threshold above which the agency must obtain your approval
If you are considering using the services of an online marketing agency, contact adtronic.net:
Phone: 01284 789500 (UK)
Email: help@adtronic.net
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