TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
Expertcontent4
1. FUTURE OF EXPERT CONTENT
Blogs & Twitter iin 2012
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Jackie Titolo & Pei Wang
2. In 2012 more companies will
use expert content-driven platforms as
as…
A customer service tool
Twitter & blogs are a quick & economical way to solve
problems & communicate to large #’s of people
Search ranking information sources
S h ki i f ti
Twitter & blogs will appear before company websites &
articles in search results & become key providers of info
A growing B2B communication form
Traditionally blogs & twitter were used by companies for
B2C communication & brand awareness
A portal to spread ‘Social Commerce’
Online shopping experiences linking to twitter, blogs so
shoppers share shopping experiences with followers & fans
3. Other key changes….
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More web browsers will imbed Twitter in lists of available search
engines (Firefox 8)
Overall attitude shift from ‘social media’ to ‘social business’
User-friendly Twitter Firefox 8 Twitter Search
4. In 2012 user demands from expert content
platforms will include
include…
(More) Sharing = (More) Privacy
Users h
U have bbecome accustomed to sharing personall info
t dt h i i f
(tweets, blog comments etc)but will demand better privacy
settings & become more aware of how their personal info is
being shared/purchased
Local Attention
Companies have used twitter & blogs to conquer as much
p g q
space as possible
Targeted info (geography, age, gender) from twitter & blogs
will improve interaction quality over quantity
Format Improvements
Twitter layout and symbols (#, @) are obscure – new look will
be user friendly & better for smart phone use
Blogs will lose simple reverse chronological platform & evolve
into online mags