1. The Theory of Fun
[ 1 ][ Hadziq Fabroyir . Department of Informatics ]

2. [ 2 ][ Hadziq Fabroyir . Department of Informatics ]

3. Demographics – Who?
What age is the average gamer?
[ 3 ][ Hadziq Fabroyir . Department of Informatics ]
The average age of
a British gamer is 31

4. Demographics – Who?
% of each age group in UK playing games, 2005
[ 4 ][ Hadziq Fabroyir . Department of Informatics ]
100 97
82
65
51
18
0
10
20
30
40
50
60
70
80
90
100
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65

5. Demographics – Who?
% of each age group in UK playing games, 2005
[ 5 ][ Hadziq Fabroyir . Department of Informatics ]
0
20
40
60
80
100
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65
Every year the distribution shifts up the age brackets

6. What about the girls ?
[ 6 ][ Hadziq Fabroyir . Department of Informatics ]
52 53 56 56 55 52
48 47 44 44 45 48
0
10
20
30
40
50
60
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65

7. Sum Up - Gaming Demographics
[ 7 ][ Hadziq Fabroyir . Department of Informatics ]
The gender split is pretty even
Most people take games seriously
The average game buyer is 38
We are in the middle of a demographic shift from a
society of non-gamers to a society of gamers.
Gaming isn’t just for kids
Gaming isn’t just for boys
The average game player is 31

8. [ 8 ][ Hadziq Fabroyir . Department of Informatics ]

9. Games are puzzles
Games are about pattern recognition
Once you’ve got the pattern, the game is boring
In tic-tac-toe, there are only 26,830 possible games
(Chess = 1050 possible games)
. . . so it gets boring pretty fast.
Why are games fun
(or boring) ?
[ 9 ][ Hadziq Fabroyir . Department of Informatics ]

10. Tetris
This game is about the geometry of tetrads
Once you can rotate tetrads in your sleep, the game becomes
boring
[ 10 ][ Hadziq Fabroyir . Department of Informatics ]

11. 1st Person Shooter
This game is about precise aim and timing
Once you can shoot so straight you’re invincible,
the game becomes boring
[ 11 ][ Hadziq Fabroyir . Department of Informatics ]

12. This game is about thorough exploration
Once you’ve explored everywhere, the game becomes boring
[ 12 ][ Hadziq Fabroyir . Department of Informatics ]

13. Put it into social gaming
[ 13 ][ Hadziq Fabroyir . Department of Informatics ]
☻
☻☻☻☻
☻

14. simple rule but s☻cial
[ 14 ][ Hadziq Fabroyir . Department of Informatics ]

15. Fun is Learning
[ 15 ][ Hadziq Fabroyir . Department of Informatics ]
Games are challenges
That’s why key moments in gameplay are
achievements: “I got it! I beat level 10!”
The process of gaining skills is what makes games fun.
To overcome the challenges, you must develop skills
Gameplay is the process of practising and applying
these skills

16. Matrix
[ 16 ][ Hadziq Fabroyir . Department of Informatics ]

17. [ 17 ][ Hadziq Fabroyir . Department of Informatics ]

18. [ 18 ][ Hadziq Fabroyir . Department of Informatics ]
This feeling is your brain’s
reward for success.

19. 3 Learning Mode
[ 19 ][ Hadziq Fabroyir . Department of Informatics ]
Storytelling
☻Playing ☻
Lecturing

20. Games are the
most advanced
form of
investigation.
-Albert Einstein
[ 20 ][ Hadziq Fabroyir . Department of Informatics ]

21. But can a game really
deliver journalism?
. . . or any serious message, for that matter?
[ 21 ][ Hadziq Fabroyir . Department of Informatics ]

22. [ 22 ][ Hadziq Fabroyir . Department of Informatics ]
Games are stupid, right?

23. Not all of them
[ 23 ][ Hadziq Fabroyir . Department of Informatics ]

24. [ 24 ][ Hadziq Fabroyir . Department of Informatics ]
In some games you have to
perform subtle, complex tasks.

25. SIM CITY
is about
Tax policy
Infrastructure networks
Zoning laws
And it sold 18 million copies
[ 25 ][ Hadziq Fabroyir . Department of Informatics ]

26. Game challenges can be very sophisticated.
To complete them successfully, you have to learn.
You can learn about all sorts of things.
Games are Teachers
[ 26 ][ Hadziq Fabroyir . Department of Informatics ]

27. [ 27 ][ Hadziq Fabroyir . Department of Informatics ]

28. ☺~ See You Later ~☺
Next episode: Game Graphical Design Concept
[ 28 ][ Hadziq Fabroyir . Department of Informatics ]