Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Facebook For Business
Social Media Promotion Channels
• Keith Blundy
• Managing Director | Aegies Associates
• Wednesday 1...
WELCOME
• Hashtag for this session is #CIMYCC
• contact me:
– @stiltwalk on twitter
– stiltwalk on Facebook
– keith.blundy...
Session Objectives

Presentation title

• Facebook is increasingly being used by businesses to
build communities and talk ...
Presentation title

Background
A NEW LANDSCAPE

Presentation title
A NEW LANDSCAPE
•
•
•
•
•
•

Presentation title

100K Tweets / sec
690K items shared on Facebook / sec
2M google search / ...
History Of Social Media 1

Presentation title

NAPSTE
R
1999
History Of Social Media 2

Presentation title

Faceboo
k
YouTube
2006
2005
LinkedIn
2003
WIKIPE
DIA
2001

Twitter
2006

Go...
THE POWER OF SOCIAL MEDIA

Presentation title
USERS - WHAT ARE THEY DOING?

Presentation title

Creators

• Bloggers
• Publish webpages / content
• Upload video / music...
Presentation title

WHAT ARE THEY DOING - BY AGE
35-44 Yr olds

18-24 Yr olds

UK Average

Creators

9%

38%

15%

Critics...
TOP 15 SITES

Presentation title

Global Traffic Alexa.com 2012
FACEBOOK - IT MIGHT BE LIKE THIS!

Presentation title
Presentation title

FACEBOOK - FOR BUSINESS
WHY FACEBOOK?

Source: YouTube [15/10/13]

Presentation title
Presentation title

FACEBOOK - A GOOD BUSINESS TOOL?

• Yes If ...
– It has a positive effect on customer /
consumer behav...
FACEBOOK - JUDGING SUCCESS

Presentation title

– Fans sharing with Friends
• Buzz created / Dialogue / Traffic

– Visitor...
FACEBOOK
•
•
•
•
•
•
•

Great for B2C, OK for B2B
Care needed with fan / product pages
Broadcast ... Outward speaking?
All...
FACEBOOK FOR BUSINESS

Source: facebook.com/business/ [15/10/13]

Presentation title
FACEBOOK - examples

Presentation title
FACEBOOK - ADVERTS

Source: facebook.com/about/ads/ [15/10/13]

Presentation title
MOBILE - IS THE KEY

Source: YouTube [15/10/13]

Presentation title
SOCIAL MEDIA DOs & DON’Ts
•
•
•
•
•
•
•

Be prepared
Be sensible
Get advice
Use you judgement
Be yourself
Copyright
Slande...
Tools of the Trade
• Twitter on computer / phone / tablet
– Tweet Deck / Twitter Site / App

• Blogging
– BlogPress / Blog...
Find out more

Presentation title

• For more useful advice for small businesses
wanting to build on their marketing knowl...
QUESTIONS

Presentation title
Próxima SlideShare
Cargando en…5
×

Cim facebook for business workshop

449 visualizaciones

Publicado el

A workshop delivered to small businesses in and around Scarborough - Yorkshire at the Yorkshire Coast College on Wednesday 16th October 2013. The workshop was delivered on behalf of the Chartered Institute of Marketing as an ambassador and Chartered Marketer.

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Cim facebook for business workshop

  1. 1. Facebook For Business Social Media Promotion Channels • Keith Blundy • Managing Director | Aegies Associates • Wednesday 16th October 2013
  2. 2. WELCOME • Hashtag for this session is #CIMYCC • contact me: – @stiltwalk on twitter – stiltwalk on Facebook – keith.blundy on Flickr – keithblundy on LinkedIn – AegiesAssociates on YouTube – email: pr@aegies.com – www.aegies-associates.com – aegiesPR on Instagram – aegiesPR on Pinterest Presentation title
  3. 3. Session Objectives Presentation title • Facebook is increasingly being used by businesses to build communities and talk directly to their customers and prospects. • This workshop explains how to effectively use Facebook for your business, learning how to create a Facebook business 'page' and much more to help you engage with your customers more effectively. • The in-and-outs of Facebook for B2B and B2C will be discussed as well as targeting customers with Facebook advertising.
  4. 4. Presentation title Background
  5. 5. A NEW LANDSCAPE Presentation title
  6. 6. A NEW LANDSCAPE • • • • • • Presentation title 100K Tweets / sec 690K items shared on Facebook / sec 2M google search / sec £175K spent online / sec 55% ... share purchase decisions socially >20% mobile device >13% of sales growing
  7. 7. History Of Social Media 1 Presentation title NAPSTE R 1999
  8. 8. History Of Social Media 2 Presentation title Faceboo k YouTube 2006 2005 LinkedIn 2003 WIKIPE DIA 2001 Twitter 2006 Google Buzz Google+ 2010 Pinterest 2012
  9. 9. THE POWER OF SOCIAL MEDIA Presentation title
  10. 10. USERS - WHAT ARE THEY DOING? Presentation title Creators • Bloggers • Publish webpages / content • Upload video / music / audio / pictures • Write original articles / content Critics • Post ratings / reviews • Comment on others creativity • Contribute to online life • Edit and correct others content Collectors • Use RSS feeds • Vote for websites and content Joiners Maintain profile on social media and visit sites widely Spectators Read / Listen / Watch content published by others Inactives Nothing
  11. 11. Presentation title WHAT ARE THEY DOING - BY AGE 35-44 Yr olds 18-24 Yr olds UK Average Creators 9% 38% 15% Critics 20% 34% 21% Collectors 2% 18% 6% Joiners 41% 77% 38% Spectators 51% 60% 50% Inactives 34% 13% 37% 50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
  12. 12. TOP 15 SITES Presentation title Global Traffic Alexa.com 2012
  13. 13. FACEBOOK - IT MIGHT BE LIKE THIS! Presentation title
  14. 14. Presentation title FACEBOOK - FOR BUSINESS
  15. 15. WHY FACEBOOK? Source: YouTube [15/10/13] Presentation title
  16. 16. Presentation title FACEBOOK - A GOOD BUSINESS TOOL? • Yes If ... – It has a positive effect on customer / consumer behaviours? – It is part of a strategic approach to promotion – It enhances competitive advantage • No if ... – It adds no value or damages deputation!
  17. 17. FACEBOOK - JUDGING SUCCESS Presentation title – Fans sharing with Friends • Buzz created / Dialogue / Traffic – Visitors successfully referred to your Website • Tell a story - link to your site measure response – Sales leads • A offer / coupon / gift / free report ... – Better understanding of your customers – Sales • Advertising Measure Using: Facebook Page Insights | Google Analytics
  18. 18. FACEBOOK • • • • • • • Great for B2C, OK for B2B Care needed with fan / product pages Broadcast ... Outward speaking? Allow user interaction? Advertising Opportunities Desktop | Mobile - considerations Example Presentation title
  19. 19. FACEBOOK FOR BUSINESS Source: facebook.com/business/ [15/10/13] Presentation title
  20. 20. FACEBOOK - examples Presentation title
  21. 21. FACEBOOK - ADVERTS Source: facebook.com/about/ads/ [15/10/13] Presentation title
  22. 22. MOBILE - IS THE KEY Source: YouTube [15/10/13] Presentation title
  23. 23. SOCIAL MEDIA DOs & DON’Ts • • • • • • • Be prepared Be sensible Get advice Use you judgement Be yourself Copyright Slander / Liable Presentation title
  24. 24. Tools of the Trade • Twitter on computer / phone / tablet – Tweet Deck / Twitter Site / App • Blogging – BlogPress / Blogsy • iPad / iPhone simple use • Lets look at how. Presentation title
  25. 25. Find out more Presentation title • For more useful advice for small businesses wanting to build on their marketing knowledge • www.cim.co.uk/sbc
  26. 26. QUESTIONS Presentation title

×