Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

founders@appsocial.ly Angel.co/appsocially

AppSocially
“SHARE THIS” FOR MOBILE

Problem


WE SOLVE THE
BIGGEST PROBLEM
APP DEVELOPERS
HAVE TODAY:
GETTING MORE
CUSTOMERS


Market

HOW DO USERS DISCOVER MOBILE APPS?
70%
63%

63%

53%

61%
52%

35%

18%

0%

17%

AppSocially
Search App Store

13%

9%

Family or Friends

13%
6%

Media

TV Ad

Source: Nielsen, Q3 2011

iOS AppStore

Android Market

9%

In-App Ad


Customers

Track

Referral Mechanism

Optimize

Referral Metrics

Implement

Referral Landing Pages

+

✓ 1 line install

+

✓Measured

✓AB Testable
✓Personalizable


Solution

PLATFORM FOR MOBILE
ORGANIC GROWTH

SDK

ACTIONABLE
ANALYTICS


Customers

# of Developers + # of Apps
600

500

400

6% weekly growth rate.
300

200

100

0
Oct-12

# of Developers
# of Apps

Nov-12

Dec-12

Jan-13

67% activates.

Feb-13

Mar-13

Apr-13

Month-Year

May-13

Jun-13

Jul-13

Aug-13

Sep-13

# of Invitation Sent


Customers

# of Invitation Sent via AppSocially
30000

# of Referrals
25000

20000

15000

6% weekly growth rate.

10000

5000

0
Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

Month-Year

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Customers


Case Study: Unda



Case Study: Unda
7000

5250

3500

1750

# of Referral
# of Signup
0

7/1

7/2

7/3

7/4

7/5

7/6

7/7

7/8

7/9

7/10

7/11

7/12

7/13

7/14

7/15

7/16

7/17

7/18

7/19

7/20

7/21

7/22

7/23

7/24

7/25

7/26

7/27

7/28

7/29

7/30

Solution


1LINE

INSTALL
[Growth showInviteSheetInView:self.view];

Case Study: Unda


FRIENDS
ON UNDA
FRIENDS
NOT ON
UNDA

Solution

KEEP
TRACK OF
CUSTOMERS
REFERRAL
METRICS


xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxxxxxx

xxxxxxxx

xxxxxxxx

xxxxxxxx

xxxxxxxxxxxxxx

xxxxxxxx

xxxxxxxxxxxxxx


Solution

A

B

PERSONALIZE
& A/B TEST
LANDING
PAGES

Case Study: Unda

Personalized
Landing Page

25


%

(hosted by AppSocially)

CTR

1
9

%

Refers

(with our SDK)

AppStore

9

CVR

Signup

%


Market

1.7M
apps

for iOS+Android so far
Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS

テキスト
Market


2,900
apps

published every month
on iOS+Android
Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS

Business Model


FREEMIUM
SUBSCRIPTION
PAY FOR ACTIONABLE
FEATURES
(VIRAL METRICS)

(PER MONTH, PER APP)

(A/B TEST, CUSTOMIZE)


Team
テキスト

YUSUKE

SHU

AKI

SONGHEE

TYLER

Data/Growth,
PhD in CS, Writer

Engineer (iOS)
Author

Engineer
(Dashboard)

Engineer (API)

Engineer (iOS)

#1 JP

Fundraising

$1MM


to expand to more platforms + aquire customoers

$250,000 ALREADY RAISED
WE ARE A DELAWARE CORPORATION

AppSocially

Thanks!


AppSocially
FOUNDERS@APPSOCIAL.LY
ANGEL.CO/APPSOCIALLY

AppSocially

テキスト


Appendix

テキスト


No, you don’t.
You now have AppSocially.


1. “ShareThis for mobile”

Share

Trackable
UIActivity

Share like
Instagram

Invite like Path Custom View
Aggregated Friend Picker

And more!

Market


Install Ads’ are costly

$.1-.2 for Cost-per-Click
$3 for Cost-per-Installs
$1 for Reward Ads


Market

๏ Advertising Spend on In-app Adverts will be 8B by 2016.
Advertising Spend on In-app Adverts 2010 – 2016
8000

7000

6000

Millions USD

5000

8000

4000

Advertising Spend on In-app Adverts

6110

3000

4865
2000

3360
2095

1000

0

400
2010

1025
2011

2012

2013

2014

2015

2016

Year

Source: visiongain 2011


Market

๏ The market for mobile application development services will grow to
$100.1 billion by 2015

• which includes things like app creation, management, distribution and extension services.
$B

Total addressable market of mobile app development ($B)

110.0

88.0

66.0

100.1
44.0

73.6
47.0

22.0

10.2
0

2010

15.4
2011

Mobile app development

20.5
2012

2013

2014

Source: research2guidance

2015

Year


Market

๏ Out of mobile app development market, our total addressable
market will grow to $30.0 billion by 2015.

• which includes app maintenance, analytics, distribution and extension services.
Breakdown of mobile app development market ($ billion)

$B
120.0

100.0

30.0

80.0

60.0

40.0

20.0

0

0.2
10.0

70.1

2010

2015

App maintenance, analytics, distribution and extension services
App creation services (eg) concept creation, design and coding

Source: research2guidance

Year


Market

๏ Global smartphone users (# of units) will be more than 1B by 2015.
Worldwide Smartphone and Media Tablet Shipments, 2010-2015 (millions of units)

M of units
1200.00

960.00

318.32

235.69
720.00
169.73

114.58

480.00
69.08

775.79
677.18

240.00

561.42

17.61
458.01
362.45
270.93

0

2010

# of smartphones

2011

# of media tablets

2012

2013

2014

2015
Source:Gartner, Inc

Year

Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

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