Design Elements
- 1. Emphasis
Amazon
Emphasis is created by one large image in the middle of the home page.
- 2. Rhythm
Etsy
The pictures in lines and rows keep your eyes moving from one to the
next, creating rhythm.
- 3. Simplicity
Google
All white space except for the logo and search bar exhibits simplicity.
- 4. UNITY
• Coke and Target both use a single
color emphasis to create unity.
• The similar colors are grouped and
separated by large white areas.
- 5. VARIETY
• TV show/magazine Top Gear uses a varying size and
offset picture layout to create variety on its site.
- 6. Balance
Pinterest
Balance is created by equal rows of images on each side of the page.
- 7. Scale
Gap
The Gap uses different sized images that exhibit the design element of scale.
