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- 1. Yes, You Are A Brand: Branding and Marketing Yourself for a Career P R ES E N T ED B Y: P R O F ES S O R TA L I S HA D U N N - S Q UA R E , M . A . B O WI E S TAT E U N I V ERS I T Y, D E P T. O F C O M M U N I C AT I O N S H O WA R D C O M M U N I T Y C O LL EG E , S P E EC H D E PA RT M EN T A FAC C T ‘ 1 8 C O N F E R E N C E , A N N E A R U N D E L C O M M U N I T Y C O L L E G E , S E S S I O N 5 . 1 2 J A N U A RY 1 2 , 2 0 1 8 , 9 A . M . , T D U N N - S Q UA R E @ B O W I ES TAT E . E D U
- 4. Marketing The action or business of promoting and selling products or services.
- 5. WHAT TOOLS DO I NEED?
- 6. Logo Design WHAT DO I DO? HOW DO I GET STARTED?
- 7. 10 Rules for Designing a Great Logo 1. Define Logo Importance 2. Learn What Makes a Good Logo 3. Appreciate the Challenge 4. K.I.S.S. 5. Focus on Versatility
- 8. 10 Rules for Designing a Great Logo 6. Avoid the Trends 7. Make it Memorable 8. Ensure Relevance 9. Deliver an Immediate Association 10. Work With a Designer That Follows These Rules
- 9. Logos designed by Professor Dunn-Square using Adobe InDesign and Adobe Photoshop Current logo designed by a professional graphic designer
- 10. Logo Design Programs Microsoft Publisher and Expression Adobe InDesign Adobe Photoshop
- 12. Social Media for Branding and Marketing
- 13. How to build your personal brand on Facebook 1. Know your audience 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile
- 15. Social Media Cleaning 1. Update Your About / Bio Section 2. Change your Profile Picture 3. Audit Your Posts 4. Check Your Privacy Settings 5. Reorganize Your Friends 6. Thorough Photo Assessment
- 16. Other social media sites to consider
- 18. Website
- 19. Website Creation Guidelines 1. Keep it simple 2. Simple Doesn’t Equal Boring 3. Know your audience 4. Five Fingers 5. Three Clicks 6. 30 Seconds Attention Spans 7. Words Matter 8. Learn Balance 9. Frames in Moderation 10. Keep Learning
- 23. Elevator Speech
- 24. What is an Elevator Speech? An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
- 25. Creating an Elevator Speech 1. Use Your Elevator Pitch to Release your Inner Passion 2. To Make Your Elevator Speech Unique Let Your Personality Shine Through 3. Adding a Touch of Personality Will Pump Up Even The Driest Elevator Speech 4. Keep The Elevator Pitch Concise and Focused 5. End with a Strong Call to Action
- 26. How to Create an Effective Elevator Speech https://www.youtube.com/watch?v=Oy6S0iTZx54
- 27. Individual Marketing Kit WHAT IS IT?
- 28. Individual Marketing kit Well- organized snapshot portfolio about your career-related accomplishments.
- 33. Questions?
- 34. Contact Info: Prof. Talisha Dunn-Square 301-860-3709 tdunn-square@bowiestate.edu
Editor's Notes
- Branding and marketing are often confused and used interchangeably. However, they are two completely different concepts and have two different functions.
- A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
- Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy. This works the same way for all types of businesses and organizations. All organizations must sell (including nonprofits). How they sell may differ, and everyone in an organization is, with their every action, either constructing or deconstructing the brand. Every thought, every action, every policy, every ad, every marketing promotion has the effect of either inspiring or deterring brand loyalty in whomever is exposed to it. All of this affects sales. The marketing may convince you to buy a particular Toyota, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of your life.
- So, How do I brand and market Myself?
- The name "Elevator Pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
- More detailed than a resume Not as in-depth as a portfolio Included major highlights and milestones Can accompany (or be used as an attachment your resume when applying for jobs online and in person
- This is a sample of my individual marketing kit.