1. © 2013 MMSpark GPlus Profit System

2. © 2013 MMSpark GPlus Profit System
GPlus Profit System
How to find new clients using Google+ in only 15 minutes a day
Hello! Congratulations on your decision to make Google+ work for you.
This is a special step-by-step system revealing how to use Google+ to find
new clients, grow your business and increase your profits in only 15 minutes
a day.
You will discover how you can:
 Use the power of Google+ viral marketing to find new clients
 Effectively use Google+ for promotion
 Increase your influence and make people want to work with YOU
 Find and warm-up targeted Google+ prospects for your business
 ENJOY using Google plus and use it like a Pro and stand out to the
clients that matter
 And much more...
Consistency is the key here so commit right now to spending 15 minutes a
day building your business on Gplus. Then you can be confident of your
results.
Here’s to your success!
Cassie
p.s. If you need help, get in touch with me, “Cassie Hicks Kerr”, on
Google+!

3. © 2013 MMSpark GPlus Profit System
Introduction
Google+ is the hottest thing in social media. In
less than two years the site has gathered almost
500 million users. With such explosive growth,
it is poised to become a major player very
quickly.
Obviously, anyone who is serious about promoting their brand should take
advantage of emerging technology, and Google+ is at the forefront of
new developments in social networking. This is the perfect time to join the
game!
If you’re not being found on Google and Google+ your competitors might
be. So, let’s jump straight in….
An integral part of the sales process is getting to know your prospects and
establishing relationships—and you can accomplish this quickly and easily
with Google+.
Follow these steps to make sales using the power of Google +.
Step 1: Create a keyword rich and compelling profile
One of the biggest mistakes people make in social marketing is to treat it
like a marketing tool and nothing more. Don’t do this!
You see, the thing that makes social marketing effective isn’t the
“marketing” aspect. It’s the “social” aspect. You have to treat it just like
you would if you had
nothing to market.
Set up your profile
completely. Add a
unique photo that
represents who you
are, fill out your

4. © 2013 MMSpark GPlus Profit System
“About” page completely, including an introduction that includes
keywords that will make it easy for people to find you.
Don’t forget to add links to your websites
and blogs in the “links” and
“contributors” section!
The more thorough your profile, the more
“real” you become in the eyes of your
contacts. This level of personality is what
makes social marketing so incredibly
powerful, so don’t forget to make use of it.
Top Tip: If you link to your Google plus profile from your blog and
websites, you’ll start to build your google authorship, which over time, will
get you higher in the search rankings and more likely to be noticed by your
potential clients when they’re searching for the service you offer.
Determine the best way to connect with prospects
Google + is a great arena to connect with like-minded prospects and
generate leads. Unlike other social media platforms where every post goes
to everyone in your contacts, with Google plus you can share and receive
information based on topics, communities or interests.
You can really dig down with the search facility and find prospects having
relevant conversations.
Top Tip: Find out where your market is having conversations, and then go
there. How?
Step 2: Join a community (or three)
Once
you’ve
got your
profile

5. © 2013 MMSpark GPlus Profit System
set up start spending time familiarising yourself with Google+.
1. Click on the “Communities” tab on the menu bar (as shown)
2. Search for communities in your field
using keywords. You’ll also notice
when you first log-in to your home
page that relevant communities are
sometimes suggested too.
3. Use the gplusdata.com site to find top
trending communities
Build up a personal account, have
conversations, and become acquainted
with the norms and expectations of the
community.
Use the search facility to find communities in
your niche. Search by interest and using the
keywords you used in your profile. Think
about how communities come together. So,
rather than searching for “Woking
networking” you might try “Surrey
entrepreneurs”.
Step 3: Connect
With your ideal client in mind, find people with profiles that match your
ideal client. Find people who are talking about your industry or using
related keywords. Then share their content, comment on their posts, +1
their updates, +mention them, add them to your circles, follow or connect
with them.
By contributing to their conversation you add value to their network. Then it
becomes natural for you to follow them and for them to follow you back.

6. © 2013 MMSpark GPlus Profit System
You’re looking to connect with three types of people:
1. Like-minded people in your niche. So, say for example, you’re
marketing to coaches and consultants you’ll want to join communities
for small business
owners,
entrepreneurs, and
online marketers.
2. Your existing
contacts! Who better
to promote and support what you’re doing than your existing
readers, customers and partners. Google+ makes it easy to import
your contacts from your email, as well as from the other social media
platforms.
3. Find key influencers in your field. Take time to find the community
leaders, authors, speakers, bloggers and other key figures in your
industry. You probably already follow them on Twitter or subscribe to
their blog or RSS feeds. Connect with them on Google+ and start to
get yourself noticed. Share their information, leave insightful
comments and be as helpful as you can (without being smarmy!).
The key here is to develop WARM REFERRALS by participating in online
communities, guest posting, and receiving endorsements from other
bloggers that your target audience trusts.
After that, you need to deliver value, engage with emails, and build
those all-important relationships. The real challenge is to focus on
generating warm traffic rather than getting traffic by any means
possible. Cold traffic just doesn't convert into the engagement that
you're aiming for.

7. © 2013 MMSpark GPlus Profit System
Step 4: Making New Google+ Friends
Using Google plus to connect with your current contacts is only part of the
equation. The other huge opportunity is the ability to reach out to new
leads who’ve never heard of you. With a few simple search queries and
fifteen minutes of maintenance a day, you’ll have access to an unlimited
source of potential leads for your business.
Getting contacts is paramount but remember that quality is more important
than quantity. The more friends you have, the better, but they must also be
targeted. It won’t do you a lot of good to have a million contacts if they
aren’t interested in whatever you’re offering!
1. Contact lists on Google+ are known as “Circles” (under “people” on
the menu bar, as shown below). You can have as many circles as
you like, and you can divide people into various circles. Your
contacts will not see which circle you’ve added them to, so you don’t
have to worry about offending anyone. You can easily keep your
family and friends separate from your business contacts if you want
to use the same account for business and personal contacts.
2. Make sure to check out various Google+ directories to find people
who are interested in your niche. You will probably also want to add

8. © 2013 MMSpark GPlus Profit System
yourself to the directories, as well. Below you will find a few
directories to try.
a. http://plus.ftppro.com
b. http://www.findpeopleonplus.com
c. http://www.gphangouts.com
Step 5: Listen to the experts so you can become one
Before you engage yourself and your business in Google plus observe
what others are doing. Preferably, observe what the “experts” or
influencers in your chosen communities are doing to get the best idea of
how to get involved.
Here are some useful ways to find the “experts” or those talking about
topics and stories most relevant to your business and client base:
 Google Blog Search
 Technorati
 Google plus communities
 Websites and blogs for key players in your niche
Step 6: Position yourself as an expert

9. © 2013 MMSpark GPlus Profit System
Google+ makes positioning yourself as an expert easy. And you have as
much leverage as the big brands. So what are you waiting for?
Action: Follow these tips to establish yourself quickly on Google+
Create compelling content that people will share
Whilst this is easier said than done, once you get the hang of it you will
reap the rewards. Even if your content isn’t great to start with you will be
creating more unique content than most businesses and your content will
get better with practice.
Share tips, help guides and cheat sheets
Create a landing page offering a cheat sheet or help guide in return for an
email, name and telephone number at a push. If someone responds to a
great tip then ask if they need more help. (As an example, the MMSpark
Quick Start Modern Marketing Makeover Guide has been well
received. See how I used my cover photo to promote the guide and the
url).

10. © 2013 MMSpark GPlus Profit System
Or share
inspirational
quotes, thought-
provoking
pictures or little
pearls of wisdom
as in this this post
(don’t forget to
+mention the
person who’s
shared the
original material.
It’s polite and will
help you make
new G+ friends!):
Post regularly, including weekends
I recommend you post at least once a
day on Google+. If you’re not
posting you’re less likely to receive
any leads. Use a tool like HootSuite,
Sprout Social or Buffer (or the
DoShare app on Google Chrome) to
schedule your messages at different
times throughout the day and week.
Come up with a clever promotion for
your brand that your followers will be
interested in. Within no time, you’ll be
capturing leads and truly reaping the
rewards from the time and effort
you’re putting in.
Your customers can't stay informed

11. © 2013 MMSpark GPlus Profit System
about your business if you never let them know what's going on, so regular
activity is critical in turning your followers into customers.
Contribute Quality Content
To really receive the true benefits from social marketing, you MUST
contribute and distribute content. There is no easy way around it. Content
can exist as any of the following things:
 Blog posts
 Videos
 Podcasts
 Presentations
 Status updates
 Articles and guest posts
Share content that will demonstrate your expertise in your field and offer
real value to your readers.
Need a quick way to create content?
 Use Google Alerts to keep up with new information around your
major keywords
 Subscribe to blogs and pages in your niche
 Industry updates from news sites, mashable, StumbleUpon and
industry-specific portals

12. © 2013 MMSpark GPlus Profit System
You can also repurpose blog posts and articles you’ve written by chopping
them into smaller segments you can post as updates. Ultra-specific
snippets and tips always go down well on social media.
Top Tip: Create a brand for yourself or your business which is likeable
within the community. Show your network that you're an amiable,
trustworthy resource. Be very clear on the value you bring and why
someone should want to connect and engage with you. Inject your
personality into your posts so you present a friendly, human persona, not a
seo robot spouting keywords. Be someone you would want to connect
with!
Engage Contacts Who are Seeking Your Solution
Another great use of Google + search is to keep track of mentions of your
competitors. There will also be opportunities to engage people who are
still at the top of the funnel and doing research for different solutions or
customers who are unhappy with the solutions of your competitors.
Don’t act like a poacher ready to steal customers away from your
competition. Instead, be a resource for those who are asking. Position
yourself as an expert and earn their trust.
Step 7: Build a relationship by listening
The most important thing business owners need to keep in mind is that they
need to develop relationships more than they need to generate leads,
because good relationships will turn into leads.
People share a lot of information, and if you monitor and listen to what they
say, you will eventually be able to engage in a meaningful conversation
with them. Once you develop a relationship, you can tell the prospect how
your product or service might be something they want or need.
Quick Tip! Create an action plan to expand your reach within your niche.
Form a list of key people in your niche. Each week reach out to 4-5 of

13. © 2013 MMSpark GPlus Profit System
these people. Support them, share their posts, comment and take good
care of them without asking anything in return.
Step 8: The Big Secret….
Doing more, carefully monitoring your time, pushing more into each hour-
none of these bring success like doing things consistently does.
CONSISTENCY is the secret here.
In addition, by focusing on your customers rather than your business, you'll
create a connection that is deeper and the results will go farther.
Focus on getting a stream of ideal clients to your website. As you put your
customers first you aren't chasing big numbers, you're chasing quality
service and excellent results for those who come to you. THIS is how you’ll
generate leads and build your business!
Remember to follow up and maximize on-going efforts on Google plus to
keep your audience engaged, leading to the end result, a loyal customer
Step 9: Engage in a conversation
Pay attention to your streams! A stream (see image below) is a newsfeed

14. © 2013 MMSpark GPlus Profit System
that includes your own posts and updates, as well as those of the contacts
in your circles. Think of it like Google+’s own RSS feed.
You can view your stream simply by logging into your account and visiting
the main page. Don’t neglect to do this, because you can make great use
of it.
Watch your stream carefully. Whenever someone posts something related
to your niche, especially if it’s a question, be sure to add to their
discussion. This will help boost your reputation within your niche, because
people will see that you are knowledgeable, and they’ll also see how
helpful and friendly you are.
Rather than posting updates which are no more than a message with a
pitch and a link to your website try a more solution-focussed approach. If
you say, ‘Here are some solutions to your problem, maybe my product or
service can help,’ they will know you care about them. If you really listen to
what they are saying on social media, you can open doors and start a
conversation without having to make a cold call.
Pay attention to the updates of your circles and you’ll get a lot of great
promotional and branding opportunities out of it.
ACTION: Identify one specific customer need and write a blog post that
solves the problem.
When you +1 them, comment on their posts, share their updates, answer
questions or engage in conversations, you move your relationship a little bit
closer. View it as one of many touch points with each contact, building a
stronger relationship and getting yourself known to leads.
Another benefit is being able to listen in on and research your prospects.
For example, if a prospect talks about a problem they’re experiencing, it
gives you insight into their needs and puts you in a better position to talk
about their problems and your solutions.

15. © 2013 MMSpark GPlus Profit System
Talking your customers’ language will draw them to you and make them
feel understood. This will soon translate into more leads and more
business.
Google Plus for Lead Generation
Businesses can benefit from using Google + as a lead generating source.
However, it is important to remember that interacting with followers is one
way to create a stronger community that will make leads easier to find.
Targeted content is also a crucial part of keeping your audience
interested.
You want a client base that follows you and also one that you can send a
newsletter or regular email out to. You want to build up a list of regular
clients that you send updates and news to. And send information on your
products and services. Build a list so your clients can get a result!
One of the best ways to build a following on Google plus is to follow
highly targeted clients (which is easy now that you’ve joined relevant
communities and started adding targeted contacts to your circles).
Find those who already have shown they have an interest in what you offer
using keyword searches in the updates, newsfeeds and communities.

16. © 2013 MMSpark GPlus Profit System
Step 10: Schedule the Content You Publish
Use the Do Share Chrome extension to schedule posts. Try to post every
day including weekends.
Top Tip: Use the “Sparks” search engine within Google+ to find out
“What’s Hot” and is based on recommendations. You can use it to share
interesting content, including your own, and to seek the content shared by
others within your circles.
You can share
pictures, videos,
and links to
websites, blog
posts, and more
with everyone in
your circles, as
well as those
who add you to
their contact list.
This makes it
easy to get your
information in
front of people
quickly, to keep
them updated in
one central
location, and to
find breaking news and information in your niche that you can share with
others.

17. © 2013 MMSpark GPlus Profit System
Step 11: Google+ Viral Marketing
One of the most powerful aspects of
Google+ is the +1 function. This function
allows individuals to share things they like
by using the +1 button. This has the
potential to allow your marketing to go
viral through Google+ users.
You can add a +1 button to your own blogs and websites, and you can
even customize your plus one button. Just visit the following URL to
customize your +1 button.
http://www.google.com/webmasters/+1/button/index.html
The +1 button is essentially very much like the “Like” feature of Facebook. It
will promote the links to your Google+ friends, and the more of your friends
who vote for the link with a +1, the more your link will be promoted.
Step 12: Hangouts
Google hangouts offer a free,
online video conferencing option
so you can offer master classes,
web clinics, webinars or live
chats with others in your niche.
This is a great way to share
valuable information in an
interactive forum.
The best bit? Every hangout is
automatically recorded and
archived onto YouTube so you’re
also building your video channel.
And, you can hangout with
celebrities , and your favourite

18. © 2013 MMSpark GPlus Profit System
clients, business partners or whomever you choose!
Google has updated its hangout facilities recently making hangouts easy
to use and offering a range of quite sophisticated video conferencing tools.
Well worth checking out.
Top Tip: If you haven’t been on a Google hangout before, join someone
else’s before you host your own. Visit your communities and keep an eye
on your streams for hangout invitations in your industry. You’ll learn a lot,
see how the whole thing works, and meet others in your field (and maybe
even some potential clients!).
The FINAL (But Most Important) Step: Be Consistent
If you’re familiar with Jeff Olsen’s The Slight Edge you’ll understand the
concept of getting massive success and amazing results, with the “little and
often” approach. This is the underlying premise of this guide.
ACTION: Spend 15 minutes a day, every day, working through the steps in
this guide and YOU WILL BE SUCCESSFUL. I’ve given you the steps, the
rest is down to you! Good luck!
Connect with me on Google+, and share your success stories!
Cassie Hicks Kerr, Modern Marketing Spark
p.s. Need help? Get the step-by-step video training course at
GPlusprofitsystem.com/access and you can watch as I show you how to
put this amazing system into action.