Mike Peters discusses how outsourcing non-essential tasks can help entrepreneurs focus on product creation and building their brand, thereby helping the rich get richer. He explains that outsourcing services like support, billing, web development, and content creation can leverage one hour of an entrepreneur's time into over $10 by freeing them up to concentrate on developing valuable products and growing their following. Examples are given of entrepreneurs who outsourced administrative and non-core functions to achieve significant financial success and scale their business.