This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.
3. Google CTR by Position
Google Rank
Average Traffic Share
1
32.5%
2
17.6%
3
11.4%
4
8.1%
5
6.1%
6
4.4%
7
3.5%
8
3.1%
9
2.6%
10
2.4%
4. Components of a Sexy Listing
More Control
Less Control
• Search Title
• Rich Snippets
• Search Snippets
• Sitelinks
• Profile Picture
(Authorship)
• Video Previews