1.
The Growing Potential of
Diversification and Innovation
Take a closer look at how top
advertisers and publishers invest in
innovation and diversify their
performance marketing “portfolio”

2.
Eliminating Reliance:
Publisher & Advertiser Diversification
• “Not having all of
your eggs in one
basket”
– Advertisers : expand
the number of
affiliate relationships
– Publishers: Diversify
the categories &
merchants you work
with

3.
Advertiser Diversification and Innovation
Find and Help the Consumer
• Expanding publisher
classification
– not relying on a handful of
publishers from a given subset for
volume
• Educate new publisher base
– discuss advertiser business and
goals to attract high quality
consumers
• How receptive is a large
organization to new
opportunities?
• Implementing consumer tools
for a better experience

4.
Publisher Diversification and Innovation
Invest in Your Site
• Focus on driving diversified traffic
– Search, Social media & Sweepstakes
– Build an email list
• Expand sites categories
• Target seasonal and non-seasonal/standard
categories
– Services, Travel, credit cards and others
– Local services
• Make your site unique to help users make
buying decisions
– Custom content –
reviews, comparisons, articles and blog
content
– Helpful widgets
• Ask Advertiser what they are looking for
– Branding
– Grass roots

5.
Questions?
Thank You!