How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
1. The Affiliate Pivot: What’s your Brevenue?
How do you connect the worlds of social
and mobile with affiliate marketing ROI?
By connecting with your customer at multi-
touch points through the new marketing
conversion called Brevenue.
Declan Dunn - CEO, DunnDirectMedia - declandunn.com
2. “For the next 60 minutes, let me share a
view, of the Affiliate Game you are all
playing, even if you don’t know it.”
3. 1. Search – from desktop to mobile
2. Social – moving beyond old models
The 6 Pivots
3. Performance: Affiliate & New Multi-Touchpoint Lead Gen
4. Domain – The True Organic Traffic
5. Email – old, unpopular, and powerful
6. Mobile – Smartphones and Tablets
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19. Key Conversion Numbers
• Visitor to Buyer
• Referral Percentage
• Visitor to opt-in
• Visitor to Download (App or Content)
• Social Sharing (Virality)
• Visitor to Deep Engagement (activity such as
reviewing, generating content, etc.)
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22. Key 2. The New Conversion Rules
• 1-2% convert, what do you do with the other 98%?
• Make each page look the same on PC, mobile
smartphone or tablet.
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42. Key Initial Findings
1. Build your social list, email list and
mobile list
2. Measure referrals, and how your
conversions are on those referrals.
•Identify AND Monetize Intent.
Otherwise it’s a hobby…
43. Thank You
declandunn.com
dunndirectstudio.com
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