Panel of affiliates discuss the good and bad aspects of affiliate programs and how to structure the most attractive affiliate program.

1. Anatomy of a Great Affiliate Program Panel Moderator: Heather Paulson, President, PaulsonManagementGroup.com Panel: Daniel Gray, Owner, MPGomatic.com Janet Attard, President, BusinessKnowHow.com Ian Fernando, Owner, IanFernando.com

6. Anatomy of a Great Affiliate Program Panel Questions – 1. How do you recruit for affiliates? 2. What are your favorite recruiting tools and why?

7. Anatomy of a Great Affiliate Program When you are recruiting for affiliates – think about the types of affiliates that will support your program strategy and your resources! 1) Paid Search Affiliates (Direct linking and Hosted pages) 2) Coupon Affiliates (Does your shopping cart support coupons?) 3) Datafeed Affiliates (Can you get into PopShops.com? DataFeedFile.com?) 4) Blogger Affiliates ( Can you produce custom content?) 5) eMailer Affiliates (How will you monitor them? EmailAnalyst.com?) 6) Domainer Affiliates (What are your rules on redirecting through domains?) 7) SEO Affiliates ( What are your meta content and trademark rules?) 8) Video Affiliates ( Can you support their media and tracking needs?) Now think about how to… Find them! Affiliate Recruitment

8. Anatomy of a Great Affiliate Program Panel Questions – 1. What type of media can set one program apart from another? 2. How do you see advancements in affiliate media impacting the channel? impact – emotion – extension - reach Affiliate Media ________________________________

9. Anatomy of a Great Affiliate Program Affiliate Media 1) Do you know what is available as far as media tools? Are you sure? 2) Are you able to get affiliates what they need to be successful with your program? 3) Do you have a media promotions plan for your affiliate channel?

11. Anatomy of a Great Affiliate Program Audience Participation Time Raise your hand if YOU have an incentive plan for affiliates! Affiliate Incentives Should be ….. Fun – Rewarding – Easy – Gives Everyone a Chance!

12. Anatomy of a Great Affiliate Program Panel Questions – 1. How do you suggest organizing affiliate communications? 2. What is the most effective communication strategy to increase the profitability of an affiliate program? Affiliate RSS Feeds - Affiliate Blog - Affiliate Newsletter - Affiliate Email - Affiliate Forums - Affiliate Directories Affiliate Video/TV – Affiliate Promotional Calendar – Affiliate Tutorials – Affiliate FAQ’s – Affiliate TOA’s

13. Anatomy of a Great Affiliate Program How many of you have an organized plan for affiliate communications? Audience

14. Anatomy of a Great Affiliate Program Panel Questions – 1. Once the affiliate program strategy is defined, how should a merchant choose an affiliate network? 2. Building an affiliate management team either internally or through third party (OPM)? What are the considerations for making this choice?

16. Anatomy of a Great Affiliate Program

17. Anatomy of a Great Affiliate Program Q and A