Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales.
23. Case of lolcats Dilemma: Merchants often feel affiliate promotions do not translate into “real world” success offline. Scenario: Affiliate based social media campaign provides retail opportunity solidified by community response.
24. Case of lolcats Real World Example: Jones Soda launched Social Media based ccampaign with ICHC. Campaign drove record online sales in May and June of 2008. Afterwards upon seeing the community response Jones Soda decided to create lolcat labels.
25. Case of lolcats Result: Jones Soda was able to capitalize on offline opportunities with big box partners like:
26. In Closing The Key: Is to treat your affiliates like part of your marketing team. Let them help you discover opportunities you might otherwise miss.
27. In Closing Any Questions? Contact: Angel Djambazov Email: customtailoredmarketing@gmail.com Twitter: djambazov