FOR AFFILIATES
CONTENT MARKETING
AND LINK BUILDING

- Marketing Director & Co-Founder, SharpRocket
VENCHITO TAMPON JR.
- Loves declamation in grade school days
- Featured at SEJ, Forbes, Huffington Post,
and Moz
- Afraid of heights
- Loves balut
- Hobbies include book reading, writing,
watching Netflix

Questions?
@venchito14

HOW YOU IMAGINE YOUR SEO:

YOUR ACTUAL SEO GUY!

ACKNOWLEDGE SEARCH UPDATES

2019
Known
Updates
@venchito14
https://moz.com/google-algorithm-change

Search
Features
@venchito14

Featured
Snippets
@venchito14
https://ahrefs.com/blog/featured-snippets-study/

Where are the opportunities?

SEE GROWTH OPPORTUNITIES
IN SEARCH

Search
Traffic
Opportunity
@venchito14
https://sparktoro.com/blog/how-much-of-googles-search-traffic-is-left-for-anyone-but-themselves/

Niches
Most Reliant
On Google
@venchito14
https://growthbadger.com/traffic-study/

Traffic
Sources
By Niche
@venchito14
https://growthbadger.com/traffic-study/

Show Me The HOW!

ASPIRE USER SATISFACTION
IN CONTENT

What defines high quality pages:
1. A satisfying amount of high quality main content
2. The page and website are expert, authoritative,
and trustworthy for the topic of the page
3. The website has a good reputation for the topic
of the page.
Paul Haahr
Software Engineer
Google

Topic
Clustering
https://blog.hubspot.com/news-trends/topic-clusters-seo
@venchito14

Topic
Clustering
https://www.anumhussain.com/presentations/topics-over-keywords
@venchito14

Topic
Clustering
@venchito14

P ICK VALUABLE TOPICS

Content
Gap
Analysis
@venchito14

Featured
Snippet
Keywords
@venchito14

Emerging
Keywords
@venchito14

Questions
@venchito14

APPEAL LINKABLE CONTENT
TO AUDIENCES

BUILD LINKS FOR BRANDING
NOT JUST FOR RANKINGS.

Content
Creators
@venchito14

Educators
@venchito14

Editors &
Publishers
@venchito14

Influencers
@venchito14

Indirect
Competitors
@venchito14
Sells violins & classical instruments
Forum website for violin enthusiasts

Future
Brand
Advocates
@venchito14

CRAFT OUTREACH EMAILS
EFFECTIVELY

A.I.D.A.
Email Approach
Attention
Interest
Desire
Action
@venchito14

A.I.D.A.
@venchito14

AIM FOR CONTEXTUALIZATION,
NOT JUST PERSONALIZATION

Follow-up
Strategy
Recurrence
Reiteration of value
Reach out with new angles
Revisit of subject lines
@venchito14

Outreach
Tools
@venchito14

PPEAL LINKABLE CONTENT TO AUDIENCESA
C RAFT OUTREACH EMAILS EFFECTIVELY
ICK VALUABLE TOPICS
CKNOWLEDGE SEARCH UPDATES
EE GROWTH OPPORTUNITIES IN SEARCH
SPIRE USER SATISFACTION IN CONTENT
S
A
A
P

venchitotampon
@venchito14
EMAIL: venchito@sharprocket.com.ph
@venchito14
www.sharprocket.com.ph
www.venchitotampon.com