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Facebook Advertising,[object Object],From Soup To Nuts – By Jeremy Schoemaker,[object Object]
Overview of Todays Talk,[object Object],[object Object]
Why Facebookhates you
The HUGE opportunity
Getting past the frustrations
Optimizing your ads
Ninja tips to maximize profit
Questions,[object Object]
Brief Facebook History,[object Object]
Zuckerberg Arrested,[object Object]
Thefacebook.com,[object Object],February 4, 2004,[object Object],Slide Title,[object Object]
FaceBook.com,[object Object],March 2005,[object Object],Slide Title,[object Object]
FaceBook.com,[object Object],Present Day,[object Object]
FaceBook.com,[object Object]
Facebook,[object Object],What is Facebooks product?,[object Object]
ITS YOU!,[object Object]
Facebook Mindset,[object Object],[object Object]
 Keep growth on pace
 Hoard user info (minimal public access)
 Keep VC’s happy
Obtain as much personal data on users as possible
   User ExperienceSlide Title,[object Object]
Facebook advertiser history,[object Object],2007 – love, open communication,[object Object],2007“We love Affiliate marketers”.,[object Object],2008 “Affiliate marketers know how to scale”.,[object Object], “Affiliate Marketers know How To Exploit”.,[object Object], “Affiliate Marketers are our worst enemy”.,[object Object],       “Affiliate Marketers have no direct relationship with people they are advertising to and do horrible things with the data.”,[object Object],Slide Title,[object Object],2010 – affilaites@facebook.com,[object Object]
Example Rule Changes,[object Object],Mar 10, 2010,[object Object],Slide Title,[object Object],You no longer advertise “free” stuff,[object Object],[object Object]
Get a free computer
Get a free whatever,[object Object]
Free Stuff,[object Object],Mar 10, 2010,[object Object],Slide Title,[object Object]
Free Stuff,[object Object],Mar 10, 2010,[object Object],Slide Title,[object Object]
Free Stuff,[object Object],Mar 10, 2010,[object Object],Slide Title,[object Object]
Affiliates “Scaling”,[object Object],So what did Affiliates do?,[object Object],Slide Title,[object Object]
You’re Invited!,[object Object],It’s a FREE iPhone 4 Event!,[object Object],Slide Title,[object Object]
Affiliates Find A Way,[object Object],Slide Title,[object Object],$250,000+,[object Object], in 2 days,[object Object]
Events are profitable,[object Object],[object Object]
No money spent on advertising
 Pure ProfitSlide Title,[object Object],Don’t do it!!!!,[object Object]
Facebook Frustration,[object Object],Slide Title,[object Object]
Advertiser Guidelines,[object Object],Slide Title,[object Object]
Affiliate Frustration,[object Object],Slide Title,[object Object],Same rules do not apply to all.,[object Object],Big ad spend = most rules don’t apply.,[object Object]
Affiliate Frustration,[object Object],Slide Title,[object Object]
Affiliate Frustration,[object Object],Slide Title,[object Object]
Don’t be a copycat,[object Object],Slide Title,[object Object]
$$$$$$$$$,[object Object],Slide Title,[object Object]
Past Opportunities,[object Object],Slide Title,[object Object]
The Nitty Gritty,[object Object],Slide Title,[object Object]
Creating an ad,[object Object],Slide Title,[object Object]
What is important?,[object Object],Title,[object Object],10%,[object Object],Slide Title,[object Object],Body,[object Object],Text 20%,[object Object],Images,[object Object],70%,[object Object]
Image Case Study,[object Object],Slide Title,[object Object],2004 Google Ads Study,[object Object],[object Object]
Men & Women
Shown Random Image Ads
Shown over 5000 Ads
10 million clicked Ads,[object Object]
My Own Case Study,[object Object],Slide Title,[object Object]
My Own Case Study,[object Object],Slide Title,[object Object]
My Own Case Study,[object Object],Slide Title,[object Object]
My Own Case Study,[object Object],Slide Title,[object Object]
Results,[object Object],Slide Title,[object Object]
Results,[object Object],Slide Title,[object Object]
My Own Case Study,[object Object],Slide Title,[object Object]
Slide Title,[object Object]
Slide Title,[object Object]
Slide Title,[object Object]
Slide Title,[object Object]
Slide Title,[object Object]
Slide Title,[object Object]
Results,[object Object],Slide Title,[object Object]
Results,[object Object],Slide Title,[object Object]
Results,[object Object],Slide Title,[object Object]
What ????,[object Object],47%,[object Object],58%,[object Object],49%,[object Object],Slide Title,[object Object]
Image Study End Results,[object Object],Slide Title,[object Object]
Remember,[object Object],Title,[object Object],10%,[object Object],Slide Title,[object Object],Body,[object Object],Text 20%,[object Object],Images,[object Object],70%,[object Object]
Don’t forget the other stuff,[object Object],Title and Body Description,[object Object],Slide Title,[object Object],The Basics of Sales Copyrighting,[object Object]
Titles,[object Object],Slide Title,[object Object],[object Object]
Association
Facebook Feel
Simple,[object Object]
Call to action
Scarcity,[object Object]
Teeth Whitening campaign,[object Object],[object Object]
Brad - $140,000.00

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Facebook Advertising From Soup To Nuts

Editor's Notes

  1. Poll: Q&A for Facebook Advertising From Sou... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTIwMzI3NjA0MTkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.