Hijacking Global Consciousness To Build World Changing And Hugely Profitable 8+ Figure Brands
1. Hijacking Global Consciousness
How to build a wildly successful & profitable brand
Alex Brown - eCommerce Rockstars
CoFounder - Dollar Beard Club
IG - @eh.brown
2. $10M in our first year
300M video views
2+ million packages shipped
eCommerce Brand-Building Success
NO email marketing
NO Affiliates
Worst Website Ever
7. The 3 Big Shifts You MUST Harness
Economic Restructuring
Evolving Social Consciousness
Biosphere Consciousness
8. How to Make this Applicable to You
As I explain the background on each of these
shifts, think of how they apply to any and every
aspect of your business
Don’t take notes – write down ideas
12. The Labor Market
Sample of jobs that are about to disappear
- Fast-food Service
- Clerical Work
- Retail Sales
- Driving a Truck
- Professional Services
Automation & AI is about to eliminate most of these
13. The Middle Class is Constricted
- The drive for higher profits
and greater efficiency has
eroded the middle-class
- You need people to sell to,
don’t you?
14. Distributed Economic Forces
Rise of Entrepreneurship
De-centralized Energy & Production
The Internet of Things
Collaborative Commons
17. Biosphere Destruction
- For those of you who deny
climate change… You cannot
deny pollution & biosphere
desecration
- We are in the 6th great
extinction event of planet earth
- Anthropocene
19. Political Extremes & Populism
- Trump Vs Hillary
- Right Vs. Left
- Government Vs. Free Market
- Abundance vs. Scarcity
20. The 3 Big Shifts
Economic Restructuring
Evolving Social Consciousness
Biosphere Consciousness
21. Finding Opportunities to TRULY Solve Problems
NOT
Syphoning Incremental Value
Winning in Entrepreneurship is…
22. Social Consciousness
The Networked Generation – citizens of the world
Despite what the news says, people care about people – an
about companies that care about people
Millennials decreasingly identify with religion & politics
25. Your Journey
Evolved Enterprise – Yanik Silver – These companies
outperform the S&P500 by 1400%
There is nowhere you can be that isn’t where you’re meant to be
It doesn’t matter what stage or industry you are in, these
branding tactics will work for you.
28. Why does your brand exist?
Why are you building this brand and not something else?
Why do you care? Why should someone else care?
What makes you say “we got to change that” when you
hear about it??
Start with WHY????
29. You have to connect with a greater “Why” than making money
If that is where you are starting from, that’s cool, but you need to evolve
Great brands have great purpose, and all founders have passion
More Than Making Money
31. You will learn more than you could imagine
TALK TO YOUR CUSTOMERS
32. Start with a Vivid Vision
Your brand’s compass
You can move mountains
It tells the world what you are up to
Bring on or avoid the right people - align your team
And MUCH more
33. People want to feel like they are a part of
something bigger than themselves – SHIFTING
CONSCIOUSNESS
“Come with us and don’t be normal”
People want to feel like they aren’t just another
number
They want to be a part of wicked tribes
Be Bold & Stand Out from the Norm
34. Who is this for? (avatar)
What do they care about?
How do you want them to see themselves?
What are they like? What do they want to be like?
WHO?
35. We started making videos for
ourselves
We connected with the important few
The “kings of viral” content marketing
fell flat on their faces when they tried
to manufacture it
Minimum Viable Audience - Seth Godin
36. They are the hero, you are their guide
Help them discover what they have
been all along - guide them on their own
journey
Be the Guide, not the Hero
37. What are the underlying currents and
connections within your customer communities
What would make someone tag their friend
that this applies to???
Hijack it! - ride the wave, or modify an existing
one until you can stand up on the board
Find the “Motorcycle Wave” – Existing Intimacy
38. Immediate familiarity with the concept
Humor to overwrite and hijack that
memory
Call to action
Familiarity and Parody
39. What can you provide for them to accomplish their
goals?
What kind of content do they consume?
What do you want them to say about your experience?
WHAT?
41. Not usually what you think you’re selling!
People don’t want a drill bit, they want a
hole…actually, it’s the shelf - or using the
shelf OR... the recognition of hanging the
shelf
Does this look like Harley Davidson’s
typical customer?
Whatare you Really Selling?
42. Experience bridges Acquisition, Retention and Branding
Prioritize building a customer community / media
channel component
Focus on Residual Influence - the ability to retain the
attention trust and loyalty of your customer community
over a longer horizon
In the next few years, you will not be able to compete
without an amazing experience
Craft an Incredible Customer Experience