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How AI & Cross Selling Can Drive Bigger Baskets

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This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).

Session description: How AI is having a huge impact on marketing. How presenting the cross sell opportunity to your visitors can grow basket size. How AI can harness impulse, affordability and improve AOV.

Publicado en: Empresariales
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How AI & Cross Selling Can Drive Bigger Baskets

  1. 1. AI & Cross Selling WINNE R
  2. 2. Jonathan McCarthy Cognitive Scientist
  3. 3. Price Performance ratio doubles every 18 months
  4. 4. 1. Drive more Revenue from Cross Selling
  5. 5. AI Cross Selling Platform
  6. 6. What is Dynamic Cross Selling? ▪ Algorithmically generated product sets ▪ Real time refresh based on data, stock & behaviour
  7. 7. Does it Work? ▪ 30,000 SKUs ▪ 250,000 bundles ▪ 3,000 daily changes ▪ +14% Revenue Uplift
  8. 8. ▪ Neural networking ▪ Individual experience ▪ Designing for voice AI Get the Look
  9. 9. 2. Drive more ROI from Content
  10. 10. “Book before Monday” More effective than “50% Off” “The AI took away all of the bullsh*t. We are no longer led by human ego or human bias but by numbers and results.” Virgin Holidays
  11. 11. 3. Targeting Based on Emotion
  12. 12. @srisharm
  13. 13. ▪ Index emotion ▪ Emotional ‘lookalikes’ ▪ Emotionally similar consumers & moments Emotional targeting
  14. 14. “AI is more important than fire” Sunda Pichai, Google CEO
  15. 15. Thank You WINNE R

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