How I Increased my Affiliate Program’s Revenue by 30% in One Month
1. How I Increased My Affiliate Program’s
Revenue by 30% In One Month
Twitter - @robbinsint and @robbinsaffiliates on Instagram
by Stephanie Robbins, Robbins Interactive
For Affiliate Summit West 2020
2. Twitter - @robbinsint and @robbinsaffiliates on Instagram
Stephanie Robbins
20+ Online Marketing Experience
10+ Years Affiliate Marketing
5+ Years Influencer Marketing
Health and Wellness Niche
Focus on Influencers and Education
5. How To Engage Your Smaller Affiliates
Marketing Campaign
Know Your Audience
Where do they communicate
How to motivate
How to engage
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6. Know Your Audience
SEO niche sites
Social media
Bloggers
Niches
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7. How do they communicate
Affiliate network
Social media
Email
Conferences
Niche support groups
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8. How to motivate
Commissions
Accessible bonuses
Recognition
Part of something “bigger”
Ongoing relationship
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9. How to engage
Affiliate resource center
Email – network and personal list
Social media
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10. The Importance of Tagging
Targeted emails
Bonuses
Reporting
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11. Affiliate Resource Center
Education
Step by Step Instructions
Campaign Asset Pages
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12. Campaign Asset Pages
Promotional and/or Product Details
Topic Ideas
Top Selling Points Brand and Product Specific
Educational Research and Studies
Social Media Sizes
Compliance reminders
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13. Get The Word Out - Email
Network targeted emails
Event triggered emails
Personal email list
Newsletter
One on One emails
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14. Get The Word Out - Social
Private Facebook Group
Promotional sneak peaks
Product and brand
announcements
Articles
Polls
Education
Public social media
New client announcements
Product info
Recruitment
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15. Don’t Neglect Your Blog
New client announcements
Affiliate marketing tips
SEO recruitment
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16. Reporting
Tag/group based
Week over week
Year over year
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Don’t fight with followers
Stay away from politics
Don’t bash another brand or influencer
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
YouTube is my favorite – best for engagement and SOE
Facebook – looking for Groups or personal page or may offer to pay for a boost
Instagram – Stories convert the best. Or exclusive code
Pinterest – solid results but not as good as the top three
Snapchat – haven’t seen great results and even less recently
Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
Been seeing too much lately
Best interest for the brand and you
Be careful of Adwords and other things that clutter up your site
Regular posts
Doesn’t have to be weekly but be consistent and have quality posts.
Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this.
Email remains a top converting so we look for email collection
-standard newsletter sign up –good
-Free PDF – even better
Be careful of too many giveaways on your blog
Been seeing too much lately
Best interest for the brand and you
Be careful of Adwords and other things that clutter up your site
Regular posts
Doesn’t have to be weekly but be consistent and have quality posts.
Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this.
Email remains a top converting so we look for email collection
-standard newsletter sign up –good
-Free PDF – even better
Be careful of too many giveaways on your blog
Been seeing too much lately
Best interest for the brand and you
Be careful of Adwords and other things that clutter up your site
Regular posts
Doesn’t have to be weekly but be consistent and have quality posts.
Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this.
Email remains a top converting so we look for email collection
-standard newsletter sign up –good
-Free PDF – even better
Be careful of too many giveaways on your blog
Been seeing too much lately
Best interest for the brand and you
Be careful of Adwords and other things that clutter up your site
Regular posts
Doesn’t have to be weekly but be consistent and have quality posts.
Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this.
Email remains a top converting so we look for email collection
-standard newsletter sign up –good
-Free PDF – even better
Be careful of too many giveaways on your blog