How to Audit and Improve
Your Pinterest Business Strategy

Pinterest for Business

Pinterest for Business Tutorials

34% of US (aged 18 to 49) use Pinterest
300 Million Monthly Active Users
(85 M in the U.S.)
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75%+ Pins from Businesses

• 90% Use Pinterest for buying decisions
• 55% Looking specifically for products
• 97% Searches are unbranded
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0%
10%
20%
30%
40%
50%
60%
Instagram Pinterest
Shopping for Products

Millennials (ages 23 to 38 in 2019)
• 50% Use Pinterest every month
• 59% Discovered products
• 47% Made a purchase
• Use Pinterest as much as Instagram

…still mostly women
80% of Pinterest users are female

• Branding
• Website Sales
• Engagement
• SEO
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PinTalk.net

PinTalk.net
Pins get 50x more distribution
to non-followers

@metrony
2:3

@metrony
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Business
Profiles

@metrony
2:3
• Pins / Board = Thematically cohesive
• Boards / Account = Not So Much

@metrony
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Order of Boards Does NOT Matter

@metrony
2:3
Boards:
• Never delete boards
• No penalty for too many (500 max)
• Older content helps newer content

Pinterest Shows Up in Google Searches

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Pins
• Text in description
• Link to landing page
• Clear Images
• Vertical Images
• Clear of other Pinterest tools

2:3
Character Counts
• Title: 100 characters max
• If no title, people see Pin description
• Description: 500 characters max
• Put important info in first 50-60 characters

2:3
Pins should be relevant to the board
Pin 1x Per Week Min

2:3•PNG or JPEG
•Max file size: 32 MB

Ideal Pin
• About 20 hashtags
• Use KW in Title, Description,
and Hashtags

Pinterest users spend 29% more
while shopping than non-users
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Rich Pins (4 types)
• App, product, recipe & article pins
• Meta data
• Colorful images

@metrony
2:3

Pinterest Video
• 60% increase in video use
• Promoted Video ~ 15 - 30 seconds
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• 95% of US Instagrammers
use YouTube
• 50% of US Instagrammers
use Pinterest

@metrony
2:3
• Thumbnails

Get Conversions
• Life moments = 22% lift in sales
• Lifestyle videos = 10x lift in awareness
• Landing pages matches the Pin = 13% percent sales lift
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Pinterest Video
• Audio does not auto play
• Use text overlay
• Editorial imagery works best
• No white backgrounds
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2:3
Lifetime Metrics
• 30 day
• 7 day
• 24 hours
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Plan a Good Foundation
• Type of video? (Product Demo, Ad, Review)
• Who is it for? (Consumers, Press, Employees)
• Where will it live? (Pinterest, YouTube, Webpage, Email)
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Optimize:
• Profile
• Boards
• Pins
• Images

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Visual Search

Google SERPs

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See what was pinned from your site
Go to: http://www.pinterest.com/source/[yoursite]

Lens
Mobile app (camera)
Use Lens with lifestyle and
applications

Pinterest Lens
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Product Pins (Buyable Pins)

Shop the Look Pins

Catalogue

Tagging
Product or
Affiliate Link
Biz URL

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PinTalk.net

@metrony
2:3
Keep content seasonal &
aspirational for peak
engagement

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@metrony

Ideal Pin

Ideal Pin

2:3
9:16
• .mp4 or .mov
• Max file size: 2GB
• 4 seconds to 15 minutes
Aspect ratios:
• Shorter than 1:2 or taller
than 1.91:1
• Recommended square (1:1)
or vertical (2:3, 9:16)).

1:2
2:3
9:16
2:3
9:16

@metrony
1:1
2:3
Image count: 2-5 images per Carousel
File type: PNG or JPEG
Max file size: 32 MB per image
Aspect ratio: 1:1 or 2:3

Promoted Pins that lead to a blog post
convert better than direct selling
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10 am to 4pm
11pm to 1am
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+25%

@metrony
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@metrony
2:3

MetroNY.com
AskCyberSecurity.com
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Michelle G. Held