This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York). Session description: YouTube is one of the hottest platforms right now for content and branding. I’ll show tips and strategies to create great content and how to optimize it for lead generation

1. How To Build Your Brand &
Generate Leads With
by Carolina Millán
www.socialadsagency.com

2. How Many Of You Are
Uploading Regularly on
Youtube?

3. A Little Bit About Me.
I got started online in 2008
Had my breakthrough in 2012
2 Comma Club Award Winner
Currently creating online courses, working with
coaching clients, providing marketing and
social media services, affiliate marketer,
speaker and more!

4. EYE-OPENING STATS MARKETERS NEED TO KNOW
Monthly Active Users: 1.5 Billion
Daily Active Users: 30+ Million
Youtube TV paid users: 300,000
source: https://www.omnicoreagency.com/youtube-statistics/

5. EYE-OPENING STATS MARKETERS NEED TO KNOW
Videos Shared To Date: 5+ Billion
Users Creating Content: 50 Million
Average Viewing Session: 40 Minutes
300 hours Uploaded per Minute.
source: https://www.omnicoreagency.com/youtube-statistics/

6. EYE-OPENING STATS MARKETERS NEED TO KNOW
source: https://www.omnicoreagency.com/youtube-statistics/
62% of Users are Male
80% of Users come from Outside the US
9% of Small Businesses are on Youtube
Millennials Prefer Youtube 2:1 over traditional TV
35+ and 55+ are the fastest growing demographic

7. Remember: Youtube is the
second largest search
engine behind Google.

8. Let’s start with the
Basics

9. Verify Your Channel
This will unlock several features if
you’re brand new to Youtube.

10. Verify Your Channel

11. Optimize Your Channel
Profile Photo & Cover Photo: Close up
and good quality. For a company, high
quality image of your logo. Let people know
you’re serious. Add info about what you do
to the cover. Make sure it’s mobile friendly.
About: Be concise, let people know
what you’re about and what to expect
when they follow you.
Hint: let people know your business
email

14. Optimize Your Channel:
playlists
You can have up to 10 playlists showing up on your
channel homepage. Add relevant titles and descriptions.

15. Optimize Your Channel:
playlists
Make sure your thumbnails are congruent for each playlist
and across your channel.

16. Optimize Your Channel: status
& features

17. Optimize Your Channel: status
& features

18. Optimize Your Channel: status
& features

19. Optimize Your Channel: upload
defaults

20. Optimize Your Channel: upload
defaults

21. Optimize Your Channel: upload
defaults

22. Optimize Your Channel:
advanced

23. Optimize Your Channel:
advanced
Very important: this will allow you
To add clickable links to all your videos

24. Your Content Strategy

25. Define the type of content you’re going to publish. Create Youtube-Specific Content. The more
niche your content is, the better. Example: “Business” is too generic. “Ecommerce” is more specific.
Organize the different types of content using your Playlists.
How often should you upload? Upload on a schedule. Whether it’s every day or twice per week, try
uploading at the same time each time. Example: Gary Vaynerchuk uploads every single day at
12:05pm EST.
content strategy
VLOGS Inspirational How-To’s

26. Video Length. Depends on the video, yet shorter videos still get the best engagement (2-4 minutes)
Consider breaking your longer videos up into digestible bits.
Calls To Action. Don’t wait until the last part of the video, have a verbal call to action in the first few
seconds (example: “if you’re new here, subscribe for XYZ content, I upload every Monday and Friday”)
content strategy
Event Reviews Interviews Social Media

27. Use Thumbnails. I use canva.com or picmonkey.com
Research other channels in your niche. Search for relevant keywords in your niche to see what your
competitors are posting, how many views they’re getting and what content is working for them. If
you’re just getting started, collaborate with other people in your niche, ask if you can interview
them, make a video with them at an event, etc.
content strategy
Driving Videos Keynote Speeches Travel & Lifestyle

28. - Make eye contact. Especially when recording selfie videos with your phone, don’t stare at
the phone screen, stare at the phone camera.
- Use your hands and arms. Even if you’re nervous and you aren’t used to being in front of
the camera, make sure you relax and use hand gestures to reflect what you’re talking about.
Don’t stand still, let people know you know what you’re talking about.
- Watch the tone of your voice. If you sound too monotonous, you will bore the viewer. Make
sure you vary the tone of your voice.
- Avoid the “uhm’s” and “ahh’s”. If you need a second to think, it’s better to pause, than to
make these sounds.
- Avoid reading from a script. It’s better to write down bullet points with the most important
topics of your video. Don’t memorize things either, it will compromise your authenticity. If you
have a teleprompter and you’re used to reading, then great, but for your first videos, be
natural.
content strategy: tips for better
videos

29. optimize your videos
Title Must Contain
Relevant Keywords to
increase chances of
being found.
Custom Thumbnail

30. optimize your videos
Add short relevant
description on top of
upload defaults.
Add relevant tags.
Use long tail keywords
and sentences

31. optimize your videos
Use Tubebuddy to get tag
suggestions and rankings:
cmlink.me/tubebuddy

32. optimize your videos: End
Screen
Last 20 seconds of your
video can be used to add
several calls to action,
including a link to your
website.

33. optimize your videos: End
screen
Use Wordpress plug-in Pretty
Link to be able to add any link
you want and still be approved
as your associated website.

34. optimize your videos: end
screen
Add title and a relevant image to
draw more attention.

35. optimize your videos: end
screen

36. optimize your videos: cards
Add up to 5 cards
throughout your
entire video with
Calls to Action!

37. optimize your videos: cards

38. optimize your videos: cards

39. optimize your videos: cards

40. Your Channel Analytics

41. channel analytics

42. channel analytics

43. channel analytics
Optimizing Your Thumbnails helps you
increase your CTR.

44. channel analytics

45. channel analytics

46. channel analytics
Your top videos will tell you what’s the type of content your
audience wants to see the most.

47. Syndicate & repurpose your
content1. If you have a blog, create blog posts for each new video.
2. Share your videos on other social media: Facebook, Instagram, Twitter.
3. Create different versions of your videos for these platforms

48. Syndicate & repurpose your
content

49. Use Google Ads

50. youtube.com/yt/advertise

51. Tools and resources1. canva.com to create thumbnails
2. Tubebuddy for analytics and optimization (cmlink.me/tubebuddy)
3. SocialBlade.com to view other channels’ performance
4. upwork.com to hire a video editor. Highly recommended if you’ll take
video marketing seriously.
5. keywordtool.io for keyword research.
6. grow.grin.co/live-youtube-subscriber-count for a neat way to monitor your
subscriber count, as well as other users.
7. Pretty Link Wordpress plug in to mask links from your associated
website.
8. Clickfunnels - to easily create funnels to send your viewers to
http://followcarolina.com/clickfunnels

52. Finally:
Focus on Engagement,
not subscriber count

53. THANK YOU!
Get the slides at: http://cmlink.me/ase18
Follow me on Instagram: @carolinamillan
Subscribe on Youtube: http://youtube.com/carolinamillan
email me: carolina@carolinamillan.com
carolinamillan.net
socialadsagency.com