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THE DIRECTION OF THE INDUSTRY
§  Experienced marketers launching products and stores.
§  Product Funnels, general eCommerce, F+S.
§  More control - more headaches.
§  Simplifying the process.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
BULK SHIPPING
§  Express for smaller shipments
§  Air Cargo
§  Sea freight
§  Road + Rail
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
EXPRESS
§  DHL, FedEx, UPS
§  Expensive – but fast.
§  DDP – Customs pre-cleared, duties paid.
§  Door-to-door.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
AIR CARGO
§  Passenger Airline cargo vs Cargo Only planes
§  Hazardous considerations
§  FOB – Not pre-cleared by Customs, duties unpaid.
§  Relatively fast – Expensive but less than Express.
§  Up to you to get it from Airport to Destination (FOB).
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
SEA FREIGHT
§  LCL, FCL, TEU pricing
§  Slow – but cheap. 30 days avg transit.
§  Port locations – ocean port, inland/dry port
§  FOB - Not pre-cleared by Customs, duties unpaid.
§  Up to you to get it from Port to Destination (FOB).
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
SEA FREIGHT – EAST COAST/WEST COAST CONSIDERATIONS
§  Panama Canal usage
§  Labor strike potential
§  Cost differential
§  Customer access
§  New Panamax/Panama Canal
deepening and cost impact
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
ROAD & RAIL
§  Imports from Canada and Mexico commonly use
§  “Intermodal” – Rail for part, Truck for part
§  LTL, FTL, Drayage
§  NAFTA
§  Use post-sea/air freight for delivery from port
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
CLEARING CUSTOMS
§  Customs Broker is an independent expert licensed with the U.S.
Department of Homeland Security
§  Duties based on country of origin and Harmonized System code
(HS Code)
§  Inspection for contraband, improper shipment materials (soft
woods without pest spray), quarantines, etc. X-Ray and manual
inspections, including full containers.
§  Other regulatory agencies such as USDA and FDA may be a part
of the clearance process, i.e. for food, agricultural products,
drugs, and cosmetics.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
HAZMAT CONSIDERATIONS
•  Lithium Batteries (FAA Fines)
•  Flammable liquids
•  Toxic substances (EPA/TSCA)
•  Aerosols
•  MSDS Requirements
•  UN Numbers
•  Labeling requirements
•  DOT/IATA Certifications
•  Limited Quantity Exceptions
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
UNITED STATES TARIFFS, DUTIES, AND FEES
§  HS Code information and classification
§  Anti-Dumping duty (steel, solar panels, etc)
§  $800 “De Minimis Exemption”
§  Customs processing fees
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
DECLARED VALUES
§  Under-declaring values to US
Customs is a Crime.
§  Massive Fines and seizure of product
are possible.
§  Factories may attempt to declare low
values or quantities in an attempt to
circumvent laws and be under De
Minimis.
§  US CBP does investigate suspicious
shipments for declared value.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
PARCEL SHIPMENT METHODS
§  Express carriers
§  USPS International
§  Consolidators
§  Packaging considerations
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
EXPRESS CARRIERS
§  DHL, FedEx, UPS
§  Expensive – but fast. Potentially extremely expensive. DDP,
Customs and Duties prepaid often.
§  Ground options to Canada
§  Cargo air only typically
§  Always fully tracked. No other carrier handles.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
USPS INTERNATIONAL
§  International postal agreements. USPS carries out, local postal
carrier in country of destination delivers.
§  Not always fully tracked. Scan errors more likely, particularly
during postal handoff.
§  Express options via “EMS” consortium, organized by Universal
Postal Union (UPU). This will be tracked fully.
§  Typically less expensive than private express carriers, but with
more limitations.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
MAIL CONSOLIDATORS
§  Private carrier sort, brought to passenger airlines, delivered by local national
postal carrier.
§  Typically partnered with USPS for tracking and entering mail stream.
§  Cheapest option when shipping volume is high. Rates can be negotiated.
Fulfillment centers an option for negotiated rates.
§  May not always be fully tracked. Tracked options available such as ePacket
and equivalent services.
§  Delivery time slightly higher than USPS direct. Also depends on destination.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
HAZARDOUS CONSIDERATIONS
§  Only express carriers and freight will allow for
dangerous cargo – special contracts often required.
§  Heavy fines for dangerous cargo making it on a
passenger airplane. (Domestic and International)
§  Lithium battery exceptions for when within the device
– individual cells not shippable without contract.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
DUTIES, TAXES, AND MORE
§  VAT/GST Considerations per country.
§  De Minimis exemptions vary per country or unified
economic zone (such as the E.U.).
§  DDP/FOB shipments – package can be held for unpaid
taxes and duties, until paid by your customer to their
local postal service.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
SAMPLE DE MINIMIS EXEMPTIONS
§  Canada - $20 CAD
§  E.U. – Under 22, exempt from VAT/Duties. 22-150 EUR,
Exempt from duty, VAT is due. 150+ EUR, both due.
§  Japan – 10,000¥
§  Brazil – 50 USD only for Postal shipments. Express carriers
not exempt.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
DECLARED VALUES
§  Under-declaring values risks
being banned from shipping
goods to that country.
§  Customs of country may adjust
declared value based on their
research, and charge customer
higher taxes.
§  Criminal penalties and fines may
apply for countries in treaty with
the United States.
IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND

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Import/Export – The New Frontier of Internet Marketing

  • 1.
  • 2. THE DIRECTION OF THE INDUSTRY §  Experienced marketers launching products and stores. §  Product Funnels, general eCommerce, F+S. §  More control - more headaches. §  Simplifying the process. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 3.
  • 4. BULK SHIPPING §  Express for smaller shipments §  Air Cargo §  Sea freight §  Road + Rail IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 5. EXPRESS §  DHL, FedEx, UPS §  Expensive – but fast. §  DDP – Customs pre-cleared, duties paid. §  Door-to-door. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 6. AIR CARGO §  Passenger Airline cargo vs Cargo Only planes §  Hazardous considerations §  FOB – Not pre-cleared by Customs, duties unpaid. §  Relatively fast – Expensive but less than Express. §  Up to you to get it from Airport to Destination (FOB). IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 7. SEA FREIGHT §  LCL, FCL, TEU pricing §  Slow – but cheap. 30 days avg transit. §  Port locations – ocean port, inland/dry port §  FOB - Not pre-cleared by Customs, duties unpaid. §  Up to you to get it from Port to Destination (FOB). IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 8. SEA FREIGHT – EAST COAST/WEST COAST CONSIDERATIONS §  Panama Canal usage §  Labor strike potential §  Cost differential §  Customer access §  New Panamax/Panama Canal deepening and cost impact IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 9. ROAD & RAIL §  Imports from Canada and Mexico commonly use §  “Intermodal” – Rail for part, Truck for part §  LTL, FTL, Drayage §  NAFTA §  Use post-sea/air freight for delivery from port IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 10. CLEARING CUSTOMS §  Customs Broker is an independent expert licensed with the U.S. Department of Homeland Security §  Duties based on country of origin and Harmonized System code (HS Code) §  Inspection for contraband, improper shipment materials (soft woods without pest spray), quarantines, etc. X-Ray and manual inspections, including full containers. §  Other regulatory agencies such as USDA and FDA may be a part of the clearance process, i.e. for food, agricultural products, drugs, and cosmetics. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 11. HAZMAT CONSIDERATIONS •  Lithium Batteries (FAA Fines) •  Flammable liquids •  Toxic substances (EPA/TSCA) •  Aerosols •  MSDS Requirements •  UN Numbers •  Labeling requirements •  DOT/IATA Certifications •  Limited Quantity Exceptions IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 12. UNITED STATES TARIFFS, DUTIES, AND FEES §  HS Code information and classification §  Anti-Dumping duty (steel, solar panels, etc) §  $800 “De Minimis Exemption” §  Customs processing fees IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 13. DECLARED VALUES §  Under-declaring values to US Customs is a Crime. §  Massive Fines and seizure of product are possible. §  Factories may attempt to declare low values or quantities in an attempt to circumvent laws and be under De Minimis. §  US CBP does investigate suspicious shipments for declared value. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 14.
  • 15. PARCEL SHIPMENT METHODS §  Express carriers §  USPS International §  Consolidators §  Packaging considerations IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 16. EXPRESS CARRIERS §  DHL, FedEx, UPS §  Expensive – but fast. Potentially extremely expensive. DDP, Customs and Duties prepaid often. §  Ground options to Canada §  Cargo air only typically §  Always fully tracked. No other carrier handles. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 17. USPS INTERNATIONAL §  International postal agreements. USPS carries out, local postal carrier in country of destination delivers. §  Not always fully tracked. Scan errors more likely, particularly during postal handoff. §  Express options via “EMS” consortium, organized by Universal Postal Union (UPU). This will be tracked fully. §  Typically less expensive than private express carriers, but with more limitations. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 18. MAIL CONSOLIDATORS §  Private carrier sort, brought to passenger airlines, delivered by local national postal carrier. §  Typically partnered with USPS for tracking and entering mail stream. §  Cheapest option when shipping volume is high. Rates can be negotiated. Fulfillment centers an option for negotiated rates. §  May not always be fully tracked. Tracked options available such as ePacket and equivalent services. §  Delivery time slightly higher than USPS direct. Also depends on destination. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 19. HAZARDOUS CONSIDERATIONS §  Only express carriers and freight will allow for dangerous cargo – special contracts often required. §  Heavy fines for dangerous cargo making it on a passenger airplane. (Domestic and International) §  Lithium battery exceptions for when within the device – individual cells not shippable without contract. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 20. DUTIES, TAXES, AND MORE §  VAT/GST Considerations per country. §  De Minimis exemptions vary per country or unified economic zone (such as the E.U.). §  DDP/FOB shipments – package can be held for unpaid taxes and duties, until paid by your customer to their local postal service. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 21. SAMPLE DE MINIMIS EXEMPTIONS §  Canada - $20 CAD §  E.U. – Under 22, exempt from VAT/Duties. 22-150 EUR, Exempt from duty, VAT is due. 150+ EUR, both due. §  Japan – 10,000¥ §  Brazil – 50 USD only for Postal shipments. Express carriers not exempt. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND
  • 22. DECLARED VALUES §  Under-declaring values risks being banned from shipping goods to that country. §  Customs of country may adjust declared value based on their research, and charge customer higher taxes. §  Criminal penalties and fines may apply for countries in treaty with the United States. IMPORT/EXPORT – JOHN MONARCH – CEO, DIRECT OUTBOUND