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Optimize WordPress Like a Super Affiliate

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This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: Learn how super affiliates optimize WordPress to create experiences that are so much more than blogging. Discover how to turn WordPress into a fast, efficient, revenue driving machine.

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Optimize WordPress Like a Super Affiliate

  1. 1. CONFIDENTIAL Optimize WordPress like a Super Affiliate By: David Vogelpohl, WP Engine, @davidvmc
  2. 2. CONFIDENTIAL Building digital experiences since 1996 Digital marketing focus Ran WP agency >5 years WP Innovation at WP Engine @davidvmc About David Vogelpohl
  3. 3. CONFIDENTIAL3 What you’ll learn @davidvmc How to turn WordPress into a fast, efficient, revenue driving machine that is so much more than blogging.
  4. 4. CONFIDENTIAL4 Advance your ad capabilities @davidvmc
  5. 5. CONFIDENTIAL5 Use WooCommerce as an affiliate shopping engine @davidvmc litturl.co/bobwoo
  6. 6. CONFIDENTIAL6 Make your links prettier and more manageable @davidvmc
  7. 7. CONFIDENTIAL7 MailPoet is an easy way to manage mailing lists for new sites @davidvmc litturl.co/mailpoet
  8. 8. CONFIDENTIAL8 Supercharge your list building @davidvmc
  9. 9. CONFIDENTIAL9 Turn your site into a social media engine @davidvmc
  10. 10. CONFIDENTIAL10 Turn your WordPress site into a native mobile app @davidvmc Social Sharing, Facebook Login, Push Notifications, Geolocation, Camera
  11. 11. CONFIDENTIAL11 Power stuff with WordPress without a developer! @davidvmc
  12. 12. CONFIDENTIAL12 Wait. You can WordPress inside of WordPress? (multisite) Multiple Domains affiliatesite.com Sub Directories affsite.com/subsite Sub Domains subsite.affsite.com litturl.co/multisite
  13. 13. CONFIDENTIAL13 Fast sites reduce bounce rate and improve conversions & SEO @davidvmc litturl.co/php7
  14. 14. CONFIDENTIAL14@davidvmc I’d rather have a broken site than a hacked one
  15. 15. CONFIDENTIAL David Vogelpohl VP Web Strategy WP Engine, Inc. @davidvmc Questions?

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