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The New Rules
of Book Publishing
of Book Publishing
   “Write a Book Already!”

      BY JIM KUKRAL
CEO, DIGITAL BOOK LAUNCH




                             Visit JimKukral.com
Visit JimKukral.com
WHY WRITE A BOOK?
        Sales, leads, publicity

         Better job/career

Best business card you will ever have

         Instant credibility

                                  Visit JimKukral.com
WHO CAN WRITE A BOOK?
    Anyone who knows a lot about something

     Coaches, executives, job-seekers, service
businesses, consultants, agencies, salespeople, small
        biz owners, subject-matter experts

    Stop devaluing what you know a lot about
                                           Visit JimKukral.com
3x increase in fees

   3x the work

 2x speaking gigs

 50% increase in
 media requests


           Visit JimKukral.com
You want leads?

3-5 leads a week into
   my sales funnel

250% increase in my
 email signup forms



            Visit JimKukral.com
“Writing this book gave my business much more credibility and,
because of the media attention, more business,” said Michelle. In
            fact, that book is now in its Third Edition.
Michelle has since written 15 books and become so successful as an
author that she sold her collection agency and is instead making a
                   living selling her books online.




                                                      Visit JimKukral.com
“I had a three-day conference last week and we sold $1,600
    from a table in the back, at full retail,” said David. “I'm
speaking at Harvard in two weeks and will be giving away about
    100 to students. In other words, they will be leaving the
   graduate program and immediately managing people. I'm
hoping the book helps them… so that they'll also buy copies for
               other people who are promoted.”


                                                   Visit JimKukral.com
“My first book, Ask Without Fear!, was traditionally published
 through a small publisher in 2008,” said Marc. “It's sold over
 4000 copies in print and e-book format since then. While the
     sales are nice, the book has solidified my brand and
           significantly increased indirect income.”


                                                   Visit JimKukral.com
Amira Shiraz is a former fashion model turned entrepreneur who has
created a successful speaking career and consultancy from her book.

 “Before my book, I rarely booked speaking engagements. Since my
   release last fall, universities, school groups and organizations
 constantly reach out to book me for events, in addition to opening
    another revenue stream for my business for consultations.”
 “Before my book, I rarely booked speaking engagements. Since my
   release last fall, universities, school groups and organizations
 constantly reach out to book me for events, in addition to opening
    another revenue stream for my business for consultations.”
 “Before my book, I rarely booked speaking engagements. Since my
   release last fall, universities, school groups and organizations
 constantly reach out to book me for events, in addition to opening
    another revenue stream for my business for consultations.”

                                                       Visit JimKukral.com
“I dropped off a business card after a short interview and did not
hear from them for months,” said John.  “After 3 months went by, I
 dropped off my newly released book. They followed-up with a call
 and asked me to start consulting there permanently. This is repeat
work so the book, in a way, has created a steady stream of income.”



                                                       Visit JimKukral.com
WHAT’S STOPPING YOU?
   You don’t know what to write about
   You don’t know how long to make it
     You don’t know how to write it
     You don’t know what to title it
  You don’t know how to make a cover
You don’t know how to use it to meet goals
  You’re just stuck, need to get it going

                                    Visit JimKukral.com
HOW TO WRITE A BOOK?
          Just write, baby!

   Doesn’t have to be 100k words

       No special formatting

      Digital and print options

                                   Visit JimKukral.com
Visit JimKukral.com
DigitalBookLaunch.com/writeabook
                                   Visit JimKukral.com
jim@jimkukral.com

                           216-272-4383

                       DigitalBookLaunch.com

                        JimKukralBooks.com




DigitalBookLaunch.com/writeabook
                                    Visit JimKukral.com

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The New Rules of Book Publishing

  • 1. The New Rules of Book Publishing of Book Publishing “Write a Book Already!” BY JIM KUKRAL CEO, DIGITAL BOOK LAUNCH Visit JimKukral.com
  • 3. WHY WRITE A BOOK? Sales, leads, publicity Better job/career Best business card you will ever have Instant credibility Visit JimKukral.com
  • 4. WHO CAN WRITE A BOOK? Anyone who knows a lot about something Coaches, executives, job-seekers, service businesses, consultants, agencies, salespeople, small biz owners, subject-matter experts Stop devaluing what you know a lot about Visit JimKukral.com
  • 5. 3x increase in fees 3x the work 2x speaking gigs 50% increase in media requests Visit JimKukral.com
  • 6. You want leads? 3-5 leads a week into my sales funnel 250% increase in my email signup forms Visit JimKukral.com
  • 7. “Writing this book gave my business much more credibility and, because of the media attention, more business,” said Michelle. In fact, that book is now in its Third Edition. Michelle has since written 15 books and become so successful as an author that she sold her collection agency and is instead making a living selling her books online. Visit JimKukral.com
  • 8. “I had a three-day conference last week and we sold $1,600 from a table in the back, at full retail,” said David. “I'm speaking at Harvard in two weeks and will be giving away about 100 to students. In other words, they will be leaving the graduate program and immediately managing people. I'm hoping the book helps them… so that they'll also buy copies for other people who are promoted.” Visit JimKukral.com
  • 9. “My first book, Ask Without Fear!, was traditionally published through a small publisher in 2008,” said Marc. “It's sold over 4000 copies in print and e-book format since then. While the sales are nice, the book has solidified my brand and significantly increased indirect income.” Visit JimKukral.com
  • 10. Amira Shiraz is a former fashion model turned entrepreneur who has created a successful speaking career and consultancy from her book. “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” Visit JimKukral.com
  • 11. “I dropped off a business card after a short interview and did not hear from them for months,” said John.  “After 3 months went by, I dropped off my newly released book. They followed-up with a call and asked me to start consulting there permanently. This is repeat work so the book, in a way, has created a steady stream of income.” Visit JimKukral.com
  • 12. WHAT’S STOPPING YOU? You don’t know what to write about You don’t know how long to make it You don’t know how to write it You don’t know what to title it You don’t know how to make a cover You don’t know how to use it to meet goals You’re just stuck, need to get it going Visit JimKukral.com
  • 13. HOW TO WRITE A BOOK? Just write, baby! Doesn’t have to be 100k words No special formatting Digital and print options Visit JimKukral.com
  • 15. DigitalBookLaunch.com/writeabook Visit JimKukral.com
  • 16. jim@jimkukral.com 216-272-4383 DigitalBookLaunch.com JimKukralBooks.com DigitalBookLaunch.com/writeabook Visit JimKukral.com