The document discusses the importance of mobile and app integration. It summarizes ShopBack's mobile app which has over 9 million installs across 7 Asian countries and integrates with over 2,000 merchants. The app provides a seamless shopping experience and ShopBack experiments with gamification and new features to drive engagement. App-to-app integration allows a smooth shopping experience across multiple apps and can significantly increase order volumes according to case studies.

2. The Power of App Integration

3. What we will cover :
Why Mobile Matters?
ShopBack Mobile Vision
Make the most of Mobile on ShopBack

4. Source: 2019, 2018
Why Mobile Matters?
30%
Higher engagement in
non-gaming apps for Gen Z
vs. older demographics in
2018
Globally:
194B
Downloads in
2018
$2.3T
Estimated
M-Commerce
spend in 2019
3 Hrs
Per day spent in
mobile by the
average user in
2018

5. Why Mobile Matters even more in South East Asia?
350M
Mobile-first
users.
Source: x 2018
90%
of Internet
access via
Mobile
$72B
of GMV in
2018

6. ShopBack Mobile App | Key Figures
Key facts:
● 7 APAC countries.
● 9M installs.
● > 2k merchants.
● > 3M orders / month.

7. ShopBack Mobile App | Mobile Orders (Q3 2019)
99%
99%
98%
92%
74%
61%
59%

8. ShopBack Visits Trends: Mobile vs Desktop

9. ShopBack Mobile App | Top Shopping App across APAC
Malaysia Android | 9.9 2019 Thailand iOS | 9.9 2019
● ShopBack App is a must-have for all
online shoppers across APAC.
● Consumers know this, ShopBack app
trends in the top apps across all
countries.
● Especially true during key campaign
seasons.

10. 4.6
Winner of Global Mobile Challenge in Barcelona, Spain (2017)
Over
9 Millions
App Installs
ShopBack Mobile App | Designed to Win

11. ShopBack Mobile App | 4 Years of Experimentation
2016 2017 2018 2019

12. ShopBack Mobile App | Innovation on Mobile
Rides Comparison (2017) ShopBack Go (2018) Products Comparison (2019)
Goal:
Be the most useful Shopping
App
Team:
111 Mobile-first engineers.
Method:
Constant iteration to solve key
consumers problems.

13. ShopBack Mobile App | Experimentation on Gamification
Coin Monster Cashback Troopers
Goal:
● Driving Engagement on
and off platform.
Execution:
● Augmented reality game,
build on Facebook and
built-in phone camera.
Results
● 85k sessions in a week.
Goal:
● Increasing DAU.
● Promote our merchants through
vouchers drop.
Execution:
● Embedded mobile web.
● Integration with ShopBack
back-end services.

14. ShopBack Mobile App | Powering Top Shopping Apps

15. ShopBack Mobile App | Powering Top Shopping Apps
ShopBack
Milkadeal
Cash Rewards
Rebate Mango
Cuponation

16. ShopBack Mobile App | Customer Experience Improvements
App-to-App Experience:
● Remembers user’s login
● Remembers user’s preferences.
● Smooth shopping experience.
● Remembers user’s payment
MOBILE WEB MOBILE APP

17. ShopBack Mobile App | App to App Solution
App to App integration can be implemented with various
methods & technology:
Through direct links
Through MMP
Through Networks

18. App to App Integration: Business Results
>> Impact on Order Volume

19. App to App: Case Study

20. App to App: Case Study

21. App to App: Case Study

22. Summary
Mobile Matters, you can trust ShopBack about this
App Integration is a simple solution to implement
It transforms your mobile experience & takes your sales to next level

23. Questions
#ASAPAC19