8. Creators who produce authentic images and videos also help brands craft a message that
resonates using their advocacy, voice, and content — so brands can stop putting out a
message that’s lackluster or commercialized. These creators also stay true to their
audiences. And by empowering creators to be authentic with their followers, those brands
in turn put their best foot forward with users, showing that they all share common values.
When people are free to put content first without peer pressure of succumbing to what
generates likes, they can create their highest-quality content. That philosophy is central to
creating engagement.
Source: AspireIQ