1. Utilizing Instagram
Stories in your Influencer
Campaigns

2. WHY INSTAGRAM STORIES?
1. More authentic
2. Better engagement
3. Swipe ups
500
MILLION
USERS
DAILY

3. JANE’S INSTAGRAM
STORY HISTORY
2016: Instagram stories
2017: Jane starts utilizing stories
2018: 34 campaigns → 9 story campaigns
2019: 30 campaigns → 13 story campaigns
44%
INCREASE

4. WHY JANE USES INSTAGRAM STORIES
Business model
Show and link to live product
Storytelling/Brand Advocacy

6. HOW YOU CAN UTILIZE INSTAGRAM
STORIES
Storytelling
Showcasing product
Product launch
Flash/ 24 hour sales

7. INSTAGRAM STORIES IN
2020 & BEYOND
Instagram Stories
Instagram Lives
IGTV
Facebook Stories & Lives
YouTube
TikTok
Content >
Likes

8. Creators who produce authentic images and videos also help brands craft a message that
resonates using their advocacy, voice, and content — so brands can stop putting out a
message that’s lackluster or commercialized. These creators also stay true to their
audiences. And by empowering creators to be authentic with their followers, those brands
in turn put their best foot forward with users, showing that they all share common values.
When people are free to put content first without peer pressure of succumbing to what
generates likes, they can create their highest-quality content. That philosophy is central to
creating engagement.
Source: AspireIQ

9. QUESTIONS?