2. To design a new print for

3. 1. When buying an item the design and print is what makes it appealing to
the consumers. With the marketplace now having a vast amount of
choice creating something which is unique and appealing to a target
audience is increasingly important.
2. Kath Kidston is one of the original designers (1990s) who provided
choice and colour to typically boring items.
3. Despite the increase in choice, her designs are still described as “fresh
and witty” and I personally enjoy her designs.
Cath kidston is looking for a new design and it is
for these reason I have chose this as my client
project.

4. To design one new conversational print.
It will take into account brand values and print
style.
It will be important to remember the design will
not appeal to all consumers.

5. Female
Late 20’s
Friend and family focused
Stylist but not trendy
Feminine but not cute
Likes…
festivals, car boots, vintage shopping,
The idea of country life, but not just yet…
A MODERN BRITISH WOMAN
Potential problem: Be careful not to bring in too many personal likes and opinions.

6. • Feminine
• British
• Individual
• Brand values
• Conversational design

7. IM LOOKING AT
1.Cath Kidstons Designs
Eg. Brand values. Items
2.Other similar designers: e.g
Kirstie Allsop.

8. 3. Conversational topics. e.g
Iconic Britain .
Travel
Festival
Vintage
4. Importance of consumer
culture. E.g Choice and
providing feeling of
individuality.
5. Female 6. Images/Own Photography and
drawings

9. I started to create my own patterns, taking one
of the most icons symbols.. The queens head
and incorporating with Caths themes and
colours.

10. WORKING WITH THE UNION JACK
ORINGIONAL
UNION JACK

11. I started looking at the London Underground and where that
could take me and then the British countryside. The theme being
British Travel.

12. At this current stage I am happy where my project is going. I feel
I have chosen a good subject that can be a conversational design
and is working well at the moment however there is likely to be
challenges along the way...
Would the repetition of a suitcase suit being on a bag???? The
colours… are they Kidstons colours???

13. Researching Cath Kidston and brainstorming ideas….
Findings?? What does she use… what does she like????
KIDSTON
• Floral
• Spots
• Pastel colours
• British
IDEAS/THEMES
Britain
British travel
Travel stickers
London
Countryside

14. 10/01/14-Started Client Project
11th-18th created designs and started making patterns
31st January-Client Presentation Submitted
3rd-11th- Creating and deciding on designs
Week of the 10th- printing and altering patterns
12th February- improving on pattern and finalizing 5 colours
13th Checking if colours work- improve if needed
By the 22nd ill have complete pattern
April I will have started my Digital Workbook
May-Digital Workbook Submitted

15. Concentrating on creating a design

16. Has Cath never used text before, would it work with other
patterns she has? The colours bolder and brighter would
customers like the change?