A big focus of mobile apps is location. Let’s explore that.

1. Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
The Mobile Ecosystem iriure dolor in
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum
APIs and Opportunities
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
the startup developer perspective
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Sylvain Carle - CTO & Co-Founder
•One
MOMOMO - March 11th 2011
•Two
•Three
http://needium.com

2. Lorem ipsum dolor adiscum
A big focus of mobile
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
apps is location. Let’s
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
explore that.
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
•One
•Two
•Three
http://needium.com

3. Lorem ipsum dolor adiscum
This is easy
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Never been easier
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
Rags to riches
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
The Software revenge
•One
Anyone can do it
•Two
•Three
http://needium.com

4. Lorem ipsum dolor adiscum
It should be easy...
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
•One
•Two
•Three
http://www.google.com/search?q=location+api
http://www.google.com/search?q=places+api
http://needium.com

5. Lorem ipsum dolor adiscum
This should be easy...
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
But it’s not. Not because
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
there is no choice (it used to
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
be the problem). Too much:
•One
•Two
the paradox of choices.
•Three
http://needium.com

6. Places DBs
Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
• Global, some conditions applies...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
•
nibh euismod tincidunt ut laoreet doloreGmaps aliquam erat volutpat. Ut wisi
Google Places - Docs - Only on magna display
• Facebook Places - Docs (places) - Search/Checkin
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
• Yahoo GeoPlanet - Docs - Lots options. No vel eum
nisl ut aliquip ex ea commodo consequat. Duis autem limit. iriure dolor in
• Foursquare Venues esse molestie consequat, vel illum dolore eu feugiat
hendrerit in vulputate velit - Docs - 5k/hr+
• Factual - Docs eros et accumsan et iusto odio
nulla facilisis at vero- Pretty open/aggressive dignissim qui blandit
• SimpleGeo - Docs - Free if <10k calls/day
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Twitter - Overview - Details - Rate limited (150/350/h)
• Localeze - Docs - Can be costly. Need to negotiate.
•One
• Lots at Programmable Web - Search - (114 results, ouch)
•Two
• Not
•Three Praized.com - Not anymore - Why?
http://blog.newsplore.com/2011/03/23/a-comparison-of-places-apis
http://www.quora.com/What-are-the-pros-and-cons-of-each-Places-API
http://needium.com

7. So how should you
Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
choose and why?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
• Documentation, examples
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
• Available libs, implementations
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
• Limits, restrictions, caveats
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Support, discussion, archives
•One
•Two
• User adoption, coverage
• Completeness, ease of use
•Three
http://needium.com

8. What to think about
Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
• It’s a mobile app, but you need servers
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
• Where do you store user inputs?
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
•Test latency for requests to API (R/W)
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
• Expect bad data, incomplete or wrong
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
• GPS/Location on devices (might) suck
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
•One• Accuracy is painful, don’t overshoot
•Two
• Plan user confirmation loop on location
•Three
http://needium.com

9. Trends
Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
• Focus on a region of the world
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
• Make a specific use-case better
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
• Vertical apps, niche, global
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
• Business model baked in (if you can)
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Don’t over-estimate UGC
•One
• Completeness matters, maybe
•Two
•Three
http://needium.com

10. LoremPraized adiscum
The ipsum dolor Example
Name of the presenter and the time/date information
• This is now a historical perspective
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
• Licensed sources (localeze, YPG) - 2007
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
• Open API and Code + Docs
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
• Decentralized model
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
• Business model baked-in (beer money)
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Easily integrated elsewhere
• Getting developer/publisher traction is a
•One
•Two
more than full-time job. Almost nailed.
•Three
http://code.google.com/p/praized/wiki/API
http://needium.com

11. Needium perspective
Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
• Use a few of the listed APIs for Needium
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
• Also using licensed and open taxonomies
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
• Doing Explicit + Implicit (geo/meaning)
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
• Having a firehose changes the view
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Law of large numbers / statistical
• Mixing signals for better understanding
•One
• This should be “hackday” easy now
•Two
•Three
http://needium.com

12. Lorem ipsum dolor adiscum
Name of the presenter and the time/date information
Thanks!
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
Sylvain Carle
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
CTO and Chief Geek @ Needium
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
http://afroginthevalley.com/
•One
•Two
http://needium.com/
•Three
http://needium.com