Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ROI. Social Media Marketing can be a highly effective tactic for promoting your company's objectives, but it's important to take a step back first and really decide what your goals are, so you can more effectively manage them. View Anthony Gaenzle's presentation from Manufacturing Marketing 2013 #MMI2013 to learn more.

2. @AnthonyGaenzle

3. Show me
the…

5. ROI
Increase effectiveness of
your website
• Time on page
• Landing pages
• Bounce rate
• Inbound Links
Generate brand awareness
• Likes
• Shares
• Comments
• Increased visibility
Collect important data
• Who is interested?
• Location
Improve SEO
• Known to improve search
rankings
• Links add value to your site
• Almighty Google

6. There are more than 1 BILLION Facebook subscribers
• Target ads based on interests, location, demographics
• Generates site visitors that are potential clients
LinkedIn boasts over 100 Million users
• Manufacturing industry 3rd – Accounting for 9.8% of users
• More than 80% of LinkedIn users are “decision-makers”
• More than 3.2 Million VPs and CEOs
New stats show 500 Million users on Twitter worldwide
• More than 70% of Fortune 500 companies are Tweeting
• CEOs of major corporations have taken to Twitter
Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com

7. 1-2 Blog posts per week
• Can generate 200 plus inbound leads
• Numbers increase exponentially as you
increase blogging
• Only QUALITY content
Re-purpose for social media
• Creates links back to your website
• Can be shared by visitors
• Creates value
• Word of mouth is priceless

8. Not a “one size fits all situation”
Conduct careful research
Know target market
Define your goals
Make sure you have the resources
Don’t overextend (a little can go a long
way)

9. @AnthonyGaenzle
agaenzle@enveritasgroup.com
864.241.0779 x304