1. ÁLVARO GONZÁLEZ-ALORDA 2012 PROGRAMS
PROFESSOR ·∙ CONSULTANT ·∙ SPEAKER ·∙ COACH
“
THE QUALITY OF YOUR LEADERSHIP DEPENDS
ON THE QUALITY OF YOUR CONVERSATIONS
CONTACT:
www.alvarogonzalezalorda.com
alvaro.gonzalez@isem.es
+34 626359086
www.thetalkingmanager.com
”

2. TOPICS EXPERIENCE ÁLVARO GONZÁLEZ-ALORDA
He has taught at:
• Innovation
ISEM Fashion Business School / IE Business PROFESSOR
• Change Management
School / EOI / Fundesem / NovaCaixaGalicia /
• Leadership SPEAKER
Cajasol / IEEM (Uruguay) / IAE (Argentina) / ADEN
• Redesigning Business Models
(Argentina) / INALDE (Colombia) / EIAG (Bolivia) / CONSULTANT
• Marketing and Clienting COACH
IEE (Costa Rica) / BARNA (Dominican Republic)
• Retail AUTHOR
He has collaborated with:
BOOKS &Samhoud (Holanda) / Abc-Din (Chile) / ACEF
(Colombia) / Agora (Nicaragua) / Alta Gerencia
(Colombia and Venezuela) / America Empresarial
(Colombia) / Antad (México) / Amadeus / Balneario de
Archena / Banco Credicoop (Argentina) / Biomet
Spain / Cámara de Comercio de El Salvador / Cámara
Comercio de Bogotá / Centro Metropolitano de Diseño
de Buenos Aires / Hospital Juan Canalejo / Conway / Álvaro González-Alorda is a professor of
Dehesa de Montenmedio / Doblecero / Edesa Innovation at ISEM Fashion Business School, an
(Ecuador) / El Corte Inglés / Endesa / eresMas / associate professor at Instituto de Empresa and
Essilor / Eurogap / Everis / Fagor / Federación Textil a visiting professor in some other business
Sedera / Fenalco (Colombia) / Globalpraxis / Grupo schools in Spain and America. He studied at the
His latest presentation, based on his new book,
Eulen / Gas Natural Fenosa / Grupo Avita (Panama) / University of Navarra and at IESE Business
The Talking Manager:
Grupo Ventura / Gunitec / GyT Continental School, and completed a period of research at
(Guatemala) / Hospital San Vicente (Colombia) / Harvard Business School. He is a specialist in
Hotel Los Monteros / Ifema / Indra / Intercontinental innovation and in the transformation of
Hotels Group (Mexico) / Junta de Andalucía / Lolita companies. He has collaborated with more than
(Uruguay) / Madrid Excelente / Mahou-San Miguel / 90 companies in 20 countries. In addition to his
Media Planning / Mindcode (Colombia) / Pfizer lecturing, he works as a facilitator for
(Chile) / Premex (Colombia) / Prosegur / Prosein management teams, as an international speaker
(Venezuela) / Puig España /Seminarium (Peru) / SHA and as a coach for managers. He is the author
Wellness Clinic / Sun Microsystems / Swarovski / of the book Los próximos 30 años (Alienta,
Tecnocom / Tecnopor (Bolivia) / UFI (France) / Viajes 2010) and The Talking Manager (Alienta 2011). He
Plenia / Vincci Hoteles / Young Presidents speakes Spanish and English.
Organization / Zaimella (Ecuador) / (among others)

3. COLLABORATION
INNOVATION PROGRAM
“ ”
INTRODUCTION:
DISRUPTIVE INNOVATION REQUIRES A NEW Traditionally, the science of Management hasn’t
paid much attention to collaboration, since in
MODEL OF MANAGEMENT AND LEADERSHIP growing and stable markets strategic priorities
usually focus on efficiency, implementation,
cost controls, financial engineering,
STRATEGIC PERSPECTIVE commercialization and growth.
Nowadays, there is a constant wave of changes >> Global trends that are changing the rules of
in technology and in consummer demand that is the game. But in unstable markets, sustainable
making many business models obsolete. And >> Business models for disruptive innovation. innovation is mandatory. And this requires
the greatest opportunities for growth are >> Marketing and commercial strategies for less hierarchical organizations, 360º
presented by disruptive business models for disruptive products and services. collaboration led by middle management,
the new middle class in emerging markets. lateral processes that address the lack of
coordination among departments and a
LEADERSHIP & COLLABORATION CULTURE leadership style that unleashes the talent of
each member of the team.
In the current context, to be a good manager is >> Lowering the center of gravity, redesigning job
not enough. Today it’s crucial to develop three descriptions and creating lateral coordination. KEY TAKE AWAY:
essential capabilities: transforming >> Middle management leading the transformation.
organizations and business models, restoring >> Five key skills for innovation: associate, ask, Keys and methodology to launch a new growth
based on innovation by transforming the
damaged relationships and arousing the observe, experiment and connect.
enthusiasm of the team. organization with a 360º collaboration.
WHO SHOULD ATTEND:
METHODOLOGY FOR TRANSFORMATION
Companies and management teams who want
Quiet often, a short term management focus >> Integrating innovation into top management’s innovation to become part of their
buries the innovation initiatives that many agenda. organizations’ DNA.
companies try to develop. Therefore, >> Processes to feed strategy with employees’
organizations need to have discipline and follow ideas. PROGRAM FORMAT:
a clear methodology for innovation projects to >> Tools and keys to achieving a disciplined Can be delivered as: workshop (2 days),
move at the pace that markets demand. implementation. seminar (1 day) or presentation (1-2 hours).

4. NEW PRESENTATION
LESS E-MAIL

5. KEYS TO BECOMING A
WHO LEADS PEOPLE

6. PRESENTATION OUTLINE
THE EPIDEMIC OF WRITTEN MESSAGES
MANAGER OR TALKING MANAGER
COMING DOWN FROM THE IVORY TOWER
VISUAL ENGAGEMENT AT MEETINGS
LOWERING THE CENTER OF GRAVITY
REDESIGNING JOB DESCRIPTIONS
AROUSING ENTHUSIASM
FEEDING THE STRATEGY WITH EMPLOYEES’ IDEAS
COLLABORATION 360
RESTORING DAMAGED RELATIONSHIPS
HIGH IMPACT CONVERSATIONS
HOW TO IMPROVE THE LINE OF ARGUMENT
HOW TO IMPROVE EMPATHY
CHANGING PEOPLE

7. “ ”
AN INSPIRATIONAL PRESENTATION THAT
WILL RESHAPE THE WAY YOU LEAD PEOPLE
MONICA ZERPA ·∙ COUNTRY MANAGER PFIZER CHILE