iThink is an advocacy tool on Facebook that allows nonprofits to declare positions on causes and engage supporters. iThink members can vote, comment, and share the positions with friends to debate their merits. It provides powerful metrics for measuring user engagement, with over 100,000 votes and comments daily from a global, diverse demographic of users. The document recommends how nonprofits can use iThink to spread messages, recruit activists, build community, and fundraise through creating a Facebook page and posting opinions to invite participation. Testimonials praise iThink for encouraging intelligent discourse on a variety of topics and meeting like-minded people.

1. iThink on Facebook
iThink is a powerful advocacy tool
on Facebook that nonprofits can use
to engage thousands of new
supporters and activists.
With iThink nonprofits can declare
their positions on specific causes to
the Facebook community. iThink
members then agree or disagree on
those positions, share them with
friends, and debate their merits in Alex Gault
open forums. Marketing Director
alex@minekey.com

2. Engaging Community on Facebook
A meeting place on Facebook for sharing opinions and conversation
 iThink members vote, comment upon and send opinions to friends
Powerful measurement tool for campaign messaging
Deep user engagement
 102,000 votes/day on opinions
 7,600 comments/day on opinions
 57,000 opinions/day shared with friends
Global, diverse demographic
 Top 10 nationalities: US, Canada, UK, France, South Africa, India,
Australia, Finland, Turkey
 Dominant age group: 25-40 (followed by 19-25)
 Gender: 55% woman

3. Facebook | Platform for Virtual Activism
The boom in social media websites such Virtual activism is on the rise thanks to
as Facebook is making it easier for Facebook and other social networks.
individuals to collaborate in groups and to -- Haaretz
spread their message outside their
community. With Facebook, it's very easy for people to
-- London Times organize races for cures and alert their 547
nearest and dearest to articles on under-
A high-technology, focused blood drive is covered international tragedies.
the latest indication that Facebook has -- The New Republic
become a place for people to link up for
practically any reason, with civic-minded Many nonprofit organizations are counting
pursuits now playing a larger role. on online social networks to expand their
-- New York Times universe of donors. And a number of
foundations are testing the potential by
More than 4,000 of SaveDarfur's 800,000 underwriting the launch of quot;social
Facebook members wrote personal emails networking for social goodquot; Web sites, and
to local representatives in a matter of sponsoring online contests to encourage
hours after the group sent an appeal to its donations.
group list. -- Slate
-- Business Week

4. Online Advocacy Tool
Bolster your campaigns online with iThink
 Reach and educate audiences
 Spread your messages virally
 Recruit online activists
 Build community
 Fundraise

5. Rich Engagement & Measurable Feedback
All opinions on iThink are updated in real-time with accurate data reflecting
votes and the demographics of those who have voted or commented
Join the conversation Send the opinion
with a comment to a friend

6. How to Use IThink
1. Create a Facebook Page for your organization
2. Post opinions on iThink from your Page, and engage in conversation
with others as they comment
3. Invite your membership to participate in conversations about those
opinions (voting, commenting and sharing)
 Post the invitation as a Note and Discussion Topic on your Page
 If you host a Facebook Group, post the invitation as a News
Item and Discussion Topic
 If your organization is supported by a Cause on Facebook, alert
the administrator to invite supporters to participate on iThink,
and to make announcements on the Media and Discussion
Boards

7. Conversation | Human Cloning

8. Conversation | Free Music

9. Conversation | Illegal Immigration

10. Conversation | Politics of Food

11. Conversation | Ban Pornography

12. Testimonials
Easily the most engaging and genuinely quot;interactivequot; I love iThink; it challenges some of my weaker beliefs
application on Facebook, iThink is one of the few that and strengthens some of my stronger beliefs. I've met
encourages intelligent discourse and debate about a so many wonderful people through iThink.
wide variety of subjects while remaining surprisingly -- Katie Noël
fun. I've met more friends and intellectual companions
in a few weeks of using iThink than I had in all the time By far the best app on Facebook. It's a way for me to
I used Facebook without it. communicate with people all over the world and to
-- Chris Storm send and receive new information. I got an “A” on a
news quiz at school because of this app. I'm learning
The app of my dreams! Finally, a place to have real new things from people and sharing my ideas with
conversations with real people. So easy to chat about them on serious issues or even just trivial things. If this
anything at all. Not only a great social tool, but app catches on and is more widely used, it could be
fascinating. The breakdown of opinions by age and revolutionary. It could vastly change the way people
gender are great, and it's so cool to see what's going around the world share their knowledge and
on in the minds of your friends and the world at large. opinions about things, that's for sure!
-- Polly Logan-Banks -- Kaitlin Smith
The only application on Facebook with substance. This is a place where you can express your views and
That says it all. Provoking, endearing, angering, learn of other people’s views on any topic. At the
uplifting, ever changing, but always moving on and same time you meet some great and smart friends.
ahead. A pool of diversity and secularity. Great Best application by long shot. Nothing comes close!!!
creation. -- Miguel A Toro
-- Soona Hoon