Mobile marketing is becoming increasingly important, with 50% of web traffic coming from mobile devices by 2013, and mobile commerce making up over 10% of purchases by 2015. The document outlines the opportunity for agencies in mobile marketing and provides statistics on mobile usage. It also discusses best practices for agencies in planning effective mobile marketing strategies, integrating mobile across channels, budgeting for mobile initiatives, and following an eight step planning process.

1. Michael Barber Back in the Black: April 28 – 29, 2011

3. The opportunity for agencies

6. Mobile is like an everything bagel.

7. Agency integration is tricky.

9. The 8 Steps of Highly Effective Mobile Plans

10. Q&A