SlideShare a Scribd company logo
1 of 25
Mobile
           Right Here, Right Now




Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
IF YOU HAD KNOWN THEN
WHAT YOU KNOW NOW,
WHAT WOULD YOU
DO DIFFERENTLY?
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
DISRUPTION




Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Google Now




Private & Confidential – Copyright Addictive Ltd 2011
OPPORTUNITY




Private & Confidential – Copyright Addictive Ltd 2011
Is your Site Fit for Mobile?




80% of brand sites
are closed to
mobile browsers
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Is your Search Fit for Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
Is your Search Fit for Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
Is your Email Fit for Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
Is your Social Fit for Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
Is your Display Fit for Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
Precise Targeting is feasible




Men 18 – 24
& In Central London (postcodes W1, WC1, W2)
& Between 9am and 4pm Monday to Saturday
& searched for sports content in last 28 days
Private & Confidential – Copyright Addictive Ltd 2011
Is your AdStrategy Fit for
Mobile?




Private & Confidential – Copyright Addictive Ltd 2011
By Xmas 2012?
                                                           iPhone 5
                                                          Next Nexus
                                                          Kindle Fire
                                                            iPad 4
                                                        Ubiquitous WiFi
Private & Confidential – Copyright Addictive Ltd 2011      4G &……
simon@addictivemobile.com

                                                mobilefix@addictivemobile.com

                                                @addictivemobile
Private & Confidential – Copyright Addictive Ltd 2011

More Related Content

Viewers also liked

Viewers also liked (8)

Marketing plan of an android app
Marketing plan of an android appMarketing plan of an android app
Marketing plan of an android app
 
Introduction (1/6)
Introduction (1/6)Introduction (1/6)
Introduction (1/6)
 
Mobile, Loyalty & Advocacy
Mobile, Loyalty & AdvocacyMobile, Loyalty & Advocacy
Mobile, Loyalty & Advocacy
 
Android gestures v1
Android gestures v1Android gestures v1
Android gestures v1
 
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
 
Microinteractions in web and mobile design
Microinteractions in web and mobile designMicrointeractions in web and mobile design
Microinteractions in web and mobile design
 
Building Push Triggers for Logic Apps
Building Push Triggers for Logic AppsBuilding Push Triggers for Logic Apps
Building Push Triggers for Logic Apps
 
How to Make Addictive Mobile Games
How to Make Addictive Mobile Games How to Make Addictive Mobile Games
How to Make Addictive Mobile Games
 

Similar to Addictive Mobile Presentation

Media tel march 2013
Media tel march 2013Media tel march 2013
Media tel march 2013
addictive
 
Breakfast & Brains May 2013- Simon Andrews
Breakfast & Brains May 2013- Simon AndrewsBreakfast & Brains May 2013- Simon Andrews
Breakfast & Brains May 2013- Simon Andrews
Brainient
 
The Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial ServicesThe Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial Services
Relayware
 
Hkd2 london google_demystifying mobile_phil jones
Hkd2 london google_demystifying mobile_phil jonesHkd2 london google_demystifying mobile_phil jones
Hkd2 london google_demystifying mobile_phil jones
H&K Demystifying Digital
 
LUON WassUp recap - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscapeLUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap - mar 2014 - 2. the mobile landscape
LUON
 

Similar to Addictive Mobile Presentation (20)

Media tel march 2013
Media tel march 2013Media tel march 2013
Media tel march 2013
 
Wmg deck
Wmg deckWmg deck
Wmg deck
 
Bingo presentation sa
Bingo presentation saBingo presentation sa
Bingo presentation sa
 
Iaa june 2013
Iaa june 2013Iaa june 2013
Iaa june 2013
 
Mobile, Social & Tech - Reinventing Marketing - June 2013
Mobile, Social & Tech - Reinventing Marketing - June 2013Mobile, Social & Tech - Reinventing Marketing - June 2013
Mobile, Social & Tech - Reinventing Marketing - June 2013
 
Breakfast & Brains May 2013- Simon Andrews
Breakfast & Brains May 2013- Simon AndrewsBreakfast & Brains May 2013- Simon Andrews
Breakfast & Brains May 2013- Simon Andrews
 
Buzzword bingo
Buzzword bingo Buzzword bingo
Buzzword bingo
 
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketersMobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
 
Loyalty on the go! How Mobile makes service effortless.
Loyalty on the go! How Mobile makes service effortless.Loyalty on the go! How Mobile makes service effortless.
Loyalty on the go! How Mobile makes service effortless.
 
Taking your campaign mobile darren pollard
Taking your campaign mobile darren pollardTaking your campaign mobile darren pollard
Taking your campaign mobile darren pollard
 
Infuse Creative Local/Mobile Search 7 the iPhone - PubCon
Infuse Creative Local/Mobile Search 7 the iPhone - PubConInfuse Creative Local/Mobile Search 7 the iPhone - PubCon
Infuse Creative Local/Mobile Search 7 the iPhone - PubCon
 
Mobileiphonedevelopmentindia
MobileiphonedevelopmentindiaMobileiphonedevelopmentindia
Mobileiphonedevelopmentindia
 
Going Mobile: Serving the Always On, Always Connected
Going Mobile: Serving the Always On, Always ConnectedGoing Mobile: Serving the Always On, Always Connected
Going Mobile: Serving the Always On, Always Connected
 
Going Mobile: Serving the Always On, Always Connected
Going Mobile: Serving the Always On, Always ConnectedGoing Mobile: Serving the Always On, Always Connected
Going Mobile: Serving the Always On, Always Connected
 
The Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial ServicesThe Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial Services
 
The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?
 
Now & Next - Mediacom
Now & Next - MediacomNow & Next - Mediacom
Now & Next - Mediacom
 
Hkd2 london google_demystifying mobile_phil jones
Hkd2 london google_demystifying mobile_phil jonesHkd2 london google_demystifying mobile_phil jones
Hkd2 london google_demystifying mobile_phil jones
 
LUON WassUp recap - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscapeLUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap - mar 2014 - 2. the mobile landscape
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions
 

More from agenda21

agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
agenda21
 
Agenda21 eu cookie seminar - dominic trigg - rocket fuel
Agenda21   eu cookie seminar - dominic trigg - rocket fuelAgenda21   eu cookie seminar - dominic trigg - rocket fuel
Agenda21 eu cookie seminar - dominic trigg - rocket fuel
agenda21
 
Agenda 21 eu cookie seminar - david naylor - field fisher waterhouse
Agenda 21   eu cookie seminar - david naylor - field fisher waterhouseAgenda 21   eu cookie seminar - david naylor - field fisher waterhouse
Agenda 21 eu cookie seminar - david naylor - field fisher waterhouse
agenda21
 

More from agenda21 (10)

Audience and Google RLSA Overview from agenda21
Audience and Google RLSA Overview from agenda21Audience and Google RLSA Overview from agenda21
Audience and Google RLSA Overview from agenda21
 
Useful data presentation from DataShaka
Useful data presentation from DataShakaUseful data presentation from DataShaka
Useful data presentation from DataShaka
 
Agenda21 - Optimising Paid Search campaigns
Agenda21 - Optimising Paid Search campaignsAgenda21 - Optimising Paid Search campaigns
Agenda21 - Optimising Paid Search campaigns
 
Optimising online video agenda21 event - Be On's Recommendation
Optimising online video   agenda21 event - Be On's RecommendationOptimising online video   agenda21 event - Be On's Recommendation
Optimising online video agenda21 event - Be On's Recommendation
 
Optimising online video agenda21 event - Youtube's Perspective
Optimising online video   agenda21 event - Youtube's PerspectiveOptimising online video   agenda21 event - Youtube's Perspective
Optimising online video agenda21 event - Youtube's Perspective
 
Optimising online video agenda21 event - videology
Optimising online video   agenda21 event - videologyOptimising online video   agenda21 event - videology
Optimising online video agenda21 event - videology
 
agenda21 The Future of Search - @mattjbush talks about the Moments that matter
agenda21 The Future of Search - @mattjbush talks about the Moments that matteragenda21 The Future of Search - @mattjbush talks about the Moments that matter
agenda21 The Future of Search - @mattjbush talks about the Moments that matter
 
agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
agenda21 The Future of Search - dcoplin from Microsoft talks Future Forward
 
Agenda21 eu cookie seminar - dominic trigg - rocket fuel
Agenda21   eu cookie seminar - dominic trigg - rocket fuelAgenda21   eu cookie seminar - dominic trigg - rocket fuel
Agenda21 eu cookie seminar - dominic trigg - rocket fuel
 
Agenda 21 eu cookie seminar - david naylor - field fisher waterhouse
Agenda 21   eu cookie seminar - david naylor - field fisher waterhouseAgenda 21   eu cookie seminar - david naylor - field fisher waterhouse
Agenda 21 eu cookie seminar - david naylor - field fisher waterhouse
 

Recently uploaded

Recently uploaded (20)

The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoThe UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, Ocado
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 

Addictive Mobile Presentation

Editor's Notes

  1. 6 .5 million shares traded468 m Facebook traded on first day