KMWorld, Enterprise Search and Discovery 2019
Congratulations! You’ve just been given the responsibility for search at your organization! Perhaps there is a new initiative to improve search, or perhaps the previous search manager mysteriously disappeared. In any case, you’ve discovered that search is a deceptively tricky domain, and that the expectations of many of your stakeholders are difficult to meet or even to define. This workshop provides an orientation and exposure to the key issues, effective processes, and technology—independent of what brand of search engine you use. It provides lay-of-the-land information and approaches to get you off to a good start. Topics include getting started and where to find practical guidance in search management; kinds of tasks and roles involved in managing search; building a cross-functional team; assessing the current state of search; establishing a vision and creating a findability strategy; getting stakeholders together and constructively involved; discovering and managing expectations; top misconceptions about search and how to educate your organization; top five and next five tools and techniques for improving search; updates and improvements; and measuring search: KPIs, tools, and techniques for internal search engine optimization. If you have been in the search manager’s role for a while but feel like you are missing a grounding in successful practices and management techniques, this workshop is still useful.
2. Introduction – Agnes Molnar
15+ years
experience with
SharePoint & Search
12-years
Microsoft MVP
Clients on four
continents
Founding Member
of The Search
Network,
Board Member of
IKO
https://SearchExplained.com/KMWorld
Agnes.Molnar@SearchExplained.com
8. Definitions
Enterprise Search
Enterprise Search connects people to the information they need
to get their jobs done. The goal is to make enterprise content
findable, both inside and outside the organization.
Enterprise Search is controlled, maintained, and owned by the
organization. Therefore, customizations and custom
developments are possible, and in most cases also needed.
9. Definitions
Web Search
Search action, initiated on the internet, with the intent to find
(public) web content.
Real-Time Search
Real-time search provides processed real-time data, rather than
indexed content. Real-time search applications are used in big
data scenarios, on social networks, etc.
10. Definitions
Semantic Search
Semantic Search’s goal is to improve search relevancy by
understanding the searcher’s intent, and the context of searching.
It uses natural language techniques, concept matching, synonyms,
query generalization, and specialization, etc.
48. Search is a “product”, not a one-time project
Time
v1.0 v2.0 v3.0
Minor updates
1-2 year(s) 1-2 year(s)
49. Avoid the Search Immaturity Cycle
Surveys
Questionnaires
Feedback
The problem must
be the content is not
indexedRFI/RFP
Frustration
Root cause
analysis
Attempt fix
Request
feedback
The
Enterprise
Search Cycle
51. Security in Enterprise Search
Goal: to protect Enterprise Search from “security incidents”
• Security Trimmed Results
• Enterprise Search Security = Content Security
• Enterprise Search != Security Leak
52. What if I cannot find a document?
The document does not exist.
The document does exist - but is not in the search index.
The document does exist, is indexed – but I don’t have permission to
read it.